本文關(guān)鍵詞： 網(wǎng)絡(luò)虛假宣傳行為 不正當(dāng)競爭 網(wǎng)絡(luò)立法 監(jiān)管機(jī)制 網(wǎng)絡(luò)管轄權(quán)　出處：《沈陽工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：數(shù)字應(yīng)用技術(shù)的迅速崛起促進(jìn)了現(xiàn)代社會網(wǎng)絡(luò)交易的應(yīng)用與普及,經(jīng)營者不斷將生產(chǎn)力與注意力集中于網(wǎng)絡(luò)資源的拓展與開發(fā),期望借助網(wǎng)絡(luò)的交互性拓寬產(chǎn)品的宣傳渠道,最大程度的加強(qiáng)產(chǎn)品的宣傳成效,網(wǎng)絡(luò)宣傳儼然成為一種商業(yè)競爭的熱門營銷手段。與此同時(shí),在有限的網(wǎng)絡(luò)市場資源下衍生了一批不法經(jīng)營者為搶占商機(jī),惡意通過不正當(dāng)虛假宣傳手段傾軋同行業(yè)經(jīng)營者。而將虛假宣傳放置于網(wǎng)絡(luò)傳播的大環(huán)境下,其開放性與縱深性,使得虛假宣傳的弊端與影響無限放大甚至難以控制,這種影響不僅會打亂了網(wǎng)絡(luò)的良性市場競爭秩序更會引發(fā)合法經(jīng)營者及消費(fèi)者不可預(yù)估的損失。論文著眼于當(dāng)前我國法律規(guī)范實(shí)際,從法治的視角剖析了網(wǎng)絡(luò)虛假宣傳行為,對于統(tǒng)一協(xié)調(diào)法律法規(guī)的解釋和適用、完善網(wǎng)絡(luò)監(jiān)管制度設(shè)計(jì)具有實(shí)踐意義。論文立足于三網(wǎng)融合的大背景下,以網(wǎng)絡(luò)虛假宣傳行為的法理分析為切入點(diǎn),嘗試性對該行為性質(zhì)進(jìn)行法律界定,對比域外網(wǎng)絡(luò)領(lǐng)域反不正當(dāng)競爭先進(jìn)立法模式及監(jiān)管體制,進(jìn)而針對我國現(xiàn)行法律制度的不足,探索我國規(guī)制網(wǎng)絡(luò)虛假宣傳行為的法律路徑。在充分運(yùn)用法律分析法、類型分析法以及比較研究法的基礎(chǔ)上,針對網(wǎng)絡(luò)虛假宣傳行為的典型類型、現(xiàn)行法律選擇適用情況等進(jìn)行系統(tǒng)的分析與歸納,整理出規(guī)制網(wǎng)絡(luò)虛假宣傳行為切實(shí)有效的法律規(guī)范體系,以保障我國網(wǎng)絡(luò)市場經(jīng)濟(jì)的有序發(fā)展,為肅清網(wǎng)絡(luò)電商環(huán)境、規(guī)制網(wǎng)絡(luò)不正當(dāng)競爭行為、增強(qiáng)消費(fèi)者網(wǎng)絡(luò)法制觀念提供可操作性意見及建議。
[Abstract]:The rapid rise of digital application technology has promoted the application and popularization of network transactions in modern society, and the operators have continuously focused their productivity and attention on the expansion and development of network resources. Hope to use the interactivity of the network to broaden the channels of product publicity, to maximize the effectiveness of product publicity, network publicity has become a commercial competition of the popular marketing means at the same time. In the limited network market resources derived a number of illegal operators in order to seize business opportunities, maliciously through improper and false means of propaganda against the same industry operators. Its openness and depth make the malpractice and influence of false propaganda infinitely magnify and even difficult to control. This kind of influence will not only disrupt the healthy market competition order of the network, but also lead to the unpredictable loss of legal operators and consumers. From the perspective of the rule of law, this paper analyzes the network false propaganda behavior, which is of practical significance for the unified and coordinated interpretation and application of laws and regulations, and the improvement of the design of the network supervision system. The thesis is based on the background of the integration of three networks. Taking the legal theory analysis of the network false propaganda as the starting point, this paper tries to define the nature of the act by law, and compares the advanced legislative model and the supervision system against unfair competition in the overseas network field. In view of the shortcomings of our current legal system, we explore the legal path to regulate the false propaganda on the network. On the basis of making full use of the law analysis method, the type analysis method and the comparative research method. According to the typical types of network false propaganda, the current situation of law selection and application are systematically analyzed and summarized, and the effective legal system to regulate the network false propaganda is put forward. In order to ensure the orderly development of our country's network market economy, this paper provides operational opinions and suggestions for eliminating the network e-commerce environment, regulating the unfair competition behavior of the network, and strengthening the concept of consumer network legal system.
【學(xué)位授予單位】：沈陽工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D922.294

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本文編號：1473583