本文關(guān)鍵詞： 時間導(dǎo)向 過去導(dǎo)向 現(xiàn)在導(dǎo)向 未來導(dǎo)向 長期導(dǎo)向 短期導(dǎo)向　出處：《外國經(jīng)濟與管理》2017年05期 　論文類型：期刊論文

【摘要】：時間導(dǎo)向是個體對時間的過去、現(xiàn)在或未來的心理傾向性感知表現(xiàn),對個體的諸多行為和態(tài)度有著潛移默化的影響。但目前消費者研究領(lǐng)域?qū)r間導(dǎo)向概念的內(nèi)涵界定存在分歧,還存在眾多相關(guān)概念混淆使用的現(xiàn)象,國內(nèi)營銷學(xué)術(shù)界對時間導(dǎo)向的探討和應(yīng)用也相對不足。鑒于此,本文重點闡述了時間導(dǎo)向概念的內(nèi)涵及與相近概念的異同,并依次從人格特質(zhì)視角、發(fā)展性視角、情境性視角、框架視角、跨文化視角五個理論視角回顧了相關(guān)學(xué)術(shù)研究的進展,梳理了主要的研究脈絡(luò)及研究發(fā)現(xiàn)。本文最后結(jié)合實際營銷案例剖析了時間導(dǎo)向研究對于營銷管理實踐的借鑒意義,并對時間導(dǎo)向在營銷領(lǐng)域的未來研究方向進行了展望,以期拋磚引玉,促進國內(nèi)該領(lǐng)域研究的發(fā)展。
[Abstract]:Time orientation is an individual's perception of the past, present or future of time. It has a subtle influence on individual behavior and attitude. However, there are differences in the definition of time-oriented concept in the field of consumer research at present, and there are many phenomena of confusion in the use of related concepts. In view of this, this paper focuses on the connotation of the concept of time orientation and the similarities and differences between the concept and similar concepts, and in turn from the perspective of personality characteristics. Development perspective, situational perspective, frame perspective, cross-cultural perspective of five theoretical perspectives reviewed the progress of relevant academic research. Combing the main research context and research findings. Finally, combined with the actual marketing case analysis of the time-oriented research for marketing management practice reference. The future research direction of time orientation in marketing field is prospected in order to promote the development of domestic research in this field.
【作者單位】： 中山大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金面上項目(71572207)
【分類號】：F713.5
【正文快照】： 一、引言“逝者如斯夫,不舍晝夜”,這是兩千多年前著名的大思想家、大教育家孔子的名言,足以說明時間在人類世界中亙古至今的影響力。的確,時間從個體出生之日起便伴其終生,我們的一言一行無不刻著時間的烙印。盡管從物理上講,時間只是物質(zhì)運動的持續(xù)性和順序性體驗,但人們對，

本文編號：1452807