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  本文關鍵詞： 智能化小區(qū) 電力營銷項目 電價體系 DSM項目　出處：《華北電力大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著近年來全球資源環(huán)境壓力的不斷增大、電力市場化進程的不斷深入,以及用戶對電能可靠性和質量要求的不斷提升,智能電網的概念應運而生。目前,大批智能化電力小區(qū)示范性工程已經建設并逐步投入運營�？梢灶A見,在未來的數(shù)十年間智能電網勢必成為電力產業(yè)新的發(fā)展方向并得到快速發(fā)展。然而,隨著智能電網技術的快速發(fā)展其勢必會對傳統(tǒng)電力系統(tǒng)營銷方式帶來新的機遇和挑戰(zhàn)。因此,如何在智能電網逐步構建的背景下,制定符合我國電網體制且可適應市場競爭需求的營銷模式成為亟待解決的問題。 本文從項目管理理論中的PDCA方法出發(fā),結合智能化電力小區(qū)的構成及其特點,指出在智能化電力小區(qū)管理計劃階段,需要結合電力營銷的目的制定開展的核心業(yè)務,轉變電力營銷服務觀念、創(chuàng)新營銷服務策略、提升服務質量和管理效率,構建新形勢下全面的、系統(tǒng)的、面向需求側的電力營銷智能化整體框架體系；在智能化電力小區(qū)項目管理實施階段,針對智能電網雙向、靈活、互動的特點指出新形勢下必須構建靈活的電價機制,通過電價信號傳遞博弈充分調動電力系統(tǒng)各環(huán)節(jié)的參與；指出適應智能營銷的電價機制應該包括多樣、可選、雙向、動態(tài)、互動五大特性的核心價格手段；針對傳統(tǒng)的電力系統(tǒng)存在的經濟性差、設備的利用率低的特點,提出利用現(xiàn)代的智能化電力市場營銷體系,讓用戶參與到電網的管理中來,進行電力需求側管理,系統(tǒng)的介紹了基于價格和基于激勵的需求側響應兩種典型需求側響應機制,最后,結合智能化電力小區(qū)項目管理的實施監(jiān)測和控制結果,開展相應的營銷服務反饋,以提高智能化電力小區(qū)項目管理的管理水平。在文中,結合北京順義地區(qū)智能化電力小區(qū)示范工程,介紹了階梯電價以及峰谷分時電價的實施效果,驗證了電價對居民用電習慣的調節(jié)作用；最后系統(tǒng)的介紹了智能化電力營銷項目的需求管理及其實施方案。本文的研究成果能夠為未來智能電網體系下的電力市場營銷管理模式提供參考。
[Abstract]:With the increasing pressure of global resources and environment in recent years, the deepening of electricity marketization process, as well as the continuous improvement of consumer power reliability and quality requirements, the concept of smart grid emerges as the times require. A large number of intelligent power district demonstration projects have been built and gradually put into operation. It can be predicted that the smart grid will become a new direction and rapid development of the power industry in the coming decades. With the rapid development of smart grid technology, it will bring new opportunities and challenges to the traditional power system marketing. It has become an urgent problem to establish a marketing model that can meet the needs of market competition and meet the power grid system of our country. Starting from the PDCA method in the project management theory and combining the constitution and characteristics of the intelligent power district, this paper points out that it is in the management planning stage of the intelligent electric power district. We need to develop the core business combined with the purpose of electricity marketing, change the service concept of power marketing, innovate the marketing service strategy, improve the service quality and management efficiency, and build a comprehensive and systematic system under the new situation. The whole intelligent frame system of electric power marketing oriented to demand side; In the implementation stage of intelligent power district project management, aiming at the characteristics of smart grid bidirectional, flexible and interactive, it is necessary to construct flexible electricity pricing mechanism under the new situation. Through the electricity price signal transmission game, fully mobilize the participation of all links of the power system; It is pointed out that the electricity pricing mechanism to adapt to intelligent marketing should include five core price means which are diverse, optional, bidirectional, dynamic and interactive. In view of the poor economy of traditional power system and the low utilization rate of equipment, it is proposed to use the modern intelligent power marketing system to let users participate in the management of power grid. In this paper, two typical demand-side response mechanisms based on price and incentive are introduced systematically. Finally, the monitoring and control results of intelligent power district project management are combined. Carry out corresponding marketing service feedback to improve the management level of intelligent electric power district project. In this paper, combined with Beijing Shunyi area intelligent power district demonstration project. This paper introduces the effect of step price and peak-valley time-sharing price, and verifies the effect of electricity price on the residents' habit of using electricity. Finally, the demand management of intelligent power marketing project and its implementation scheme are systematically introduced. The research results of this paper can provide a reference for the future power marketing management model under the smart grid system.
【學位授予單位】：華北電力大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.61

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本文編號：1452630