本文關(guān)鍵詞： 醫(yī)療器械行業(yè) 輕資產(chǎn) 魚躍醫(yī)療 盈利模式　出處：《河北大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國逐漸步入老齡化社會,國家對醫(yī)療養(yǎng)老產(chǎn)業(yè)的發(fā)展問題越來越重視。政府不斷深化醫(yī)療制度改革,并加大對醫(yī)療行業(yè)的扶持力度,醫(yī)療衛(wèi)生支出逐年增加,使得我國醫(yī)療器械市場的需求量大幅上升。這為我國醫(yī)療器械行業(yè)發(fā)展打下了良好的基礎(chǔ),提供了寶貴的機(jī)遇。當(dāng)前我國醫(yī)療器械行業(yè)的發(fā)展現(xiàn)狀是:中高端市場被國際巨頭壟斷,本土企業(yè)高速發(fā)展。我國醫(yī)療器械行業(yè)具有起步較晚,企業(yè)規(guī)模小,技術(shù)水平低,管理水平低等特點(diǎn)。我國醫(yī)療器械行業(yè)轉(zhuǎn)型迫在眉睫,人們認(rèn)識到盈利模式對一個企業(yè)的重要性。一些企業(yè)的管理者開始探索新的盈利模式以謀求發(fā)展,但是都不盡如人意。因此,企業(yè)如何結(jié)合自身實(shí)際,順應(yīng)行業(yè)發(fā)展趨勢,把握市場機(jī)遇,通過科學(xué)合理的管理方法制定出一套完整的適合本企業(yè)發(fā)展的盈利模式,成為當(dāng)前醫(yī)療器械行業(yè)亟需解決的問題。魚躍醫(yī)療是我國醫(yī)療器械行業(yè)的龍頭老大,公司業(yè)績持續(xù)增長,國內(nèi)外市場份額不斷擴(kuò)大,已然成為世界知名的醫(yī)療器械企業(yè),是我國醫(yī)療器械行業(yè)一面旗幟。魚躍醫(yī)療盈利模式主要采用的是輕資產(chǎn)盈利模式,以研發(fā)和產(chǎn)品創(chuàng)新為基礎(chǔ),注重產(chǎn)品營銷的平臺建設(shè),縮短生產(chǎn)環(huán)節(jié),以避“重”就“輕”的方式創(chuàng)造出獨(dú)特的公司競爭優(yōu)勢與公司價值,并通過魚躍人不斷對輕資產(chǎn)盈利模式的實(shí)踐探索,逐漸找到了一條適合自身的輕資產(chǎn)發(fā)展之路,為魚躍醫(yī)療可持續(xù)發(fā)展提供充足的動力和穩(wěn)定的保障。本文以魚躍醫(yī)療為研究對象,結(jié)合行業(yè)特征,對公司近些年的財務(wù)數(shù)據(jù)進(jìn)行分析,研究總結(jié)出魚躍醫(yī)療當(dāng)前輕資產(chǎn)盈利模式方式,具體分析出該盈利模式的優(yōu)勢,并對其存在的問題進(jìn)行合理的優(yōu)化,一方面,對魚躍醫(yī)療的生存有幫助,為其未來的發(fā)展提供了參考意見;另一方面,可以給同行業(yè)轉(zhuǎn)型提供參考,有利于促進(jìn)我國醫(yī)療器械行業(yè)發(fā)展。本文的研究內(nèi)容在一定程度上豐富了輕資產(chǎn)盈利模式相關(guān)理論,為我國傳統(tǒng)制造業(yè)企業(yè)轉(zhuǎn)型升級提供了新的思路。
[Abstract]:As our country gradually enters the aging society, the government pays more and more attention to the development of the medical old-age care industry. The government constantly deepens the reform of the medical system, and increases the support to the medical industry. The medical and health expenditure increases year by year, which makes the demand of the medical device market rise significantly, which has laid a good foundation for the development of the medical device industry in our country. The current development situation of the medical device industry in our country is: the high-end market is monopolized by the international giant, the local enterprise develops at a high speed, the medical device industry of our country starts relatively late, the enterprise scale is small. The technical level is low, the management level is low and so on. People realize the importance of profit model to an enterprise. Some managers begin to explore new profit model to seek for development, but all of them are not satisfactory. Therefore, how to combine their own reality. In line with the development trend of the industry, seize the market opportunities, through scientific and reasonable management methods to formulate a complete set of profit model suitable for the development of the enterprise. Yuyue Medical Industry is the leading medical device industry in China, the company performance continues to grow, domestic and foreign market share continues to expand. Yuyue Medical profit model mainly adopts light assets profit model, based on R & D and product innovation. Pay attention to the platform construction of product marketing, shorten the production link, and create a unique competitive advantage and company value in order to avoid "heavy" and "light" way. And through the Yueyue people to the light assets profit model practice exploration, gradually found a suitable way for their own development of light assets. This paper takes Yuyue Medical as the research object, combines the industry characteristic, carries on the analysis to the financial data of the company in recent years. The research summarizes the current light assets profit mode of Yuyue Medical, analyzes the advantages of the profit model, and optimizes the existing problems. On the one hand, it is helpful to the survival of Yuyue Medical. It provides reference for its future development. On the other hand, it can provide reference for the transformation of the same industry and help to promote the development of the medical device industry in China. To some extent, the research content of this paper enriches the theory of profit model of light assets. It provides a new way of thinking for the transformation and upgrading of traditional manufacturing enterprises in China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.4;F406.7

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