本文關(guān)鍵詞：保險(xiǎn)營(yíng)銷(xiāo)策略問(wèn)題初探，由筆耕文化傳播整理發(fā)布。

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第 26 卷第 1 期2012 年 2 月保險(xiǎn)職業(yè)學(xué)院學(xué)報(bào)( 雙月刊)JOURNAL OF INSURANCE PROFESSIONAL COLLEGE( Bimonthly)Vol. 26 No. 1Feb. 2012保險(xiǎn)營(yíng)銷(xiāo)策略問(wèn)題初探*劉輝( 中國(guó)人壽保險(xiǎn)股份有限公司郴州分公司,湖南郴州 423000)[摘要] 市場(chǎng)營(yíng)銷(xiāo)理論最早起源于歐美發(fā)達(dá)國(guó)家,上世紀(jì) 80 年代我國(guó)實(shí)行改革開(kāi)放政策后引入國(guó)內(nèi),到 90 年代才在保險(xiǎn)業(yè)開(kāi)始探索。在保險(xiǎn)實(shí)踐中,保險(xiǎn)營(yíng)銷(xiāo)對(duì)保險(xiǎn)公司的發(fā)展壯大發(fā)揮著難以估量的作用,但也因?qū)ΡｋU(xiǎn)營(yíng)銷(xiāo)理論的認(rèn)識(shí)不同和誤解,產(chǎn)生截然不同的效果,甚至影響到保險(xiǎn)公司的永續(xù)經(jīng)營(yíng)。本文從保險(xiǎn)營(yíng)銷(xiāo)的重要性、我國(guó)保險(xiǎn)營(yíng)銷(xiāo)現(xiàn)狀及存在的問(wèn)題、創(chuàng)新保險(xiǎn)營(yíng)銷(xiāo)策略等方面,談?wù)剬?duì)保險(xiǎn)營(yíng)銷(xiāo)策略的初淺認(rèn)識(shí)。[關(guān)鍵詞] 保險(xiǎn)營(yíng)銷(xiāo); 策略; 問(wèn)題[中圖分類(lèi)號(hào)]F84 [文獻(xiàn)標(biāo)識(shí)碼]A [文章編號(hào)]1673 - 1360( 2012) 01 - 0063 - 05[Abstract]The theory of marketing originated in developed countries in Europe and America. It was intro-duced into our country in 1980s as a result of the policy of reform and opening up,but it was only by 1990s that thetheory has been put into practice in insurance industry. In insurance practice,marketing has an incre... 內(nèi)容來(lái)自轉(zhuǎn)載請(qǐng)標(biāo)明出處.

  本文關(guān)鍵詞：保險(xiǎn)營(yíng)銷(xiāo)策略問(wèn)題初探，由筆耕文化傳播整理發(fā)布。