【摘要】：企業(yè)要可持續(xù)發(fā)展，就需對自身的產(chǎn)品不斷地優(yōu)化改進，對于規(guī)�；蠊I(yè)的汽車制造行業(yè)來說，更是如此。隨著中國汽車行業(yè)的井噴式發(fā)展，各大汽車制造企業(yè)，一方面在快速拓寬自身的產(chǎn)品線，另一方面，也在竭盡全力提高對市場的反應(yīng)速度，不斷優(yōu)化和改進自身的產(chǎn)品，努力使自己在競爭中處于優(yōu)勢地位。而如何提高對市場的反應(yīng)速度，使優(yōu)化和改進計劃及時有效地實施，是企業(yè)迫切需要解決的問題。 經(jīng)過二十五年的歷程，一汽-大眾汽車有限公司（以下簡稱“一汽-大眾公司”）從建廠之初的捷達一款產(chǎn)品，已經(jīng)發(fā)展成擁有奧迪、大眾兩大品牌、跨越A、B、C級車市場、11大系列產(chǎn)品。隨著企業(yè)規(guī)模不斷擴大、產(chǎn)品線的不斷延伸、車型品種的不斷增加，一汽-大眾公司由于組織架構(gòu)不清晰、流程混亂、審批流程冗長等原因，出現(xiàn)產(chǎn)品技術(shù)與工藝變更實施時間無法保證、成本難以控制等問題。 本文旨在以一汽-大眾公司奧迪車型作為切入點，通過對其產(chǎn)品技術(shù)與工藝變更流程的問題進行研究，引入西方科學管理理論，尤其是矩陣式管理模式和扁平化管理模式，設(shè)計出適合一汽-大眾公司高速發(fā)展的產(chǎn)品技術(shù)與工藝變更流程再造方案，并提出相應(yīng)的保障措施。 根據(jù)上面的思路，本文一共分為四個部分：第一章為緒論，主要介紹論文的研究背景、研究意義和研究方法與內(nèi)容；第二章介紹一汽-大眾公司產(chǎn)品技術(shù)與工藝變更流程的現(xiàn)狀，主要是以奧迪車型的產(chǎn)品技術(shù)與工藝變更的組織框架和流程為例，對其存在問題的原因進行分析；第三章針對一汽-大眾公司產(chǎn)品技術(shù)與工藝變更流程中出現(xiàn)的組織框架不清晰、流程混亂兩大問題，提出組織框架再造和流程再造方案；第四章為了保證再造方案的成功實施，從實施計劃、信息系統(tǒng)、人力資源和企業(yè)文化四個方面提出一系列的保障措施。 通過對大量相關(guān)文獻、著作的整理研究發(fā)現(xiàn)，目前我國相關(guān)領(lǐng)域?qū)鴥?nèi)汽車制造合資企業(yè)相關(guān)研究還比較匱乏。作者希望，對一汽-大眾公司產(chǎn)品技術(shù)與工藝變更流程的再造研究，不僅可以為一汽-大眾公司目前產(chǎn)品技術(shù)與工藝變更流程面臨的問題提出解決方案，也可以為其它汽車合資企業(yè)流程問題的研究提供一些參考。一汽-大眾公司存在的這些問題既反映了其個性特征，也反映出當前我國汽車合資企業(yè)普遍存在的問題，這些問題的存在，使得產(chǎn)品對市場的反應(yīng)速度慢，產(chǎn)品技術(shù)與工藝變更實施效率低，，阻礙了企業(yè)的快速發(fā)展。因此，針對我國汽車合資企業(yè)的實際情況，逐步完善企業(yè)的產(chǎn)品技術(shù)與工藝變更流程體系，無論在理論上還是在實踐上都是十分必要的。
[Abstract]:In order to develop sustainably, enterprises need to optimize and improve their own products, especially for the automobile manufacturing industry of large-scale industry. With the blowout development of China's automobile industry, on the one hand, the major automobile manufacturing enterprises are rapidly expanding their product lines, on the other hand, they are also doing their best to improve the response speed to the market and constantly optimize and improve their own products. Strive to put yourself in a dominant position in the competition. How to improve the response speed to the market and make the optimization and improvement plan be implemented in time and effectively is an urgent problem for enterprises to solve. After 25 years of development, FAW Volkswagen Co., Ltd. (hereinafter referred to as "FAW-Volkswagen") has developed into a product with Audi and Volkswagen brands, surpassing A, B, from the beginning of the factory. Class C car market, 11 series of products. With the continuous expansion of the scale of the enterprise, the continuous extension of the product line, the continuous increase in the variety of models, FAW-Volkswagen due to unclear organizational structure, chaotic process, long examination and approval process and other reasons, There are some problems, such as the implementation time of product technology and process change can not be guaranteed, and the cost is difficult to control and so on. The purpose of this paper is to take FAW-Volkswagen Audi model as the starting point, to study the problems of its product technology and process change process, and to introduce western scientific management theory, especially matrix management mode and flattening management mode. The product technology and process change process reengineering scheme suitable for the rapid development of FAW Volkswagen Company is designed, and the corresponding safeguard measures are put forward. According to the above ideas, this paper is divided into four parts: the first chapter is the introduction, mainly introduces the research background, research significance and research methods and content; The second chapter introduces the present situation of product technology and process change process of FAW-Volkswagen Company, mainly taking the organizational framework and process of product technology and process change of Audi model as an example, and analyzes the causes of the existing problems. In the third chapter, aiming at the two problems of product technology and process change process in FAW-Volkswagen, the organizational framework reengineering and process reengineering are put forward. In order to ensure the successful implementation of the reengineering scheme, the fourth chapter puts forward a series of safeguard measures from four aspects: implementation plan, information system, human resources and corporate culture. Through the collation and research of a large number of related literature, it is found that there is still a shortage of related research on domestic automobile manufacturing joint ventures in the relevant fields of our country at present. The author hopes that the research on the reengineering of FAW-Volkswagen's product technology and process change process can not only put forward solutions to the problems faced by FAW-Volkswagen's product technology and process change process at present. It can also provide some reference for the research of other automobile joint venture process problems. These problems existing in FAW-Volkswagen not only reflect its personality characteristics, but also reflect the common problems existing in automobile joint ventures in China at present. the existence of these problems makes the reaction speed of products to the market slow. The implementation efficiency of product technology and process change is low, which hinders the rapid development of enterprises. Therefore, in view of the actual situation of automobile joint ventures in China, it is very necessary to gradually improve the product technology and process change process system of enterprises, both in theory and in practice.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F273.1;F426.471

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