發(fā)布時間：2019-01-14 08:54

【摘要】：經過近十多年的快速發(fā)展,我國國際電力工程總承包不僅在東南亞、印度、中東、中亞、非洲等新興市場打開了局面,而且取得了一定市場競爭優(yōu)勢。在國際市場上,我國國際電力總承包企業(yè)不僅面臨著國內企業(yè)之間“同質化”的低價競爭,而且也受到發(fā)達國家承包商轉向非洲、亞洲等中低端海外市場的擠壓。我國承包商海外“中國式”打法、工程項目管理水平越來越難適應新形勢的需求。提升企業(yè)競爭力,實現(xiàn)產業(yè)升級是我國電力總承包企業(yè)亟待解決的課題。本文綜合運用文獻分析法和理論分析法對我國企業(yè)國際電力工程總承包競爭力影響因素進行分析,得出如下結論:(1)當前影響國際電力工程EPC總承包企業(yè)競爭力的主要因素有資源整合能力、人力資源狀況、組織管理能力、企業(yè)創(chuàng)新能力、資金能力、品牌影響力、企業(yè)的文化凝聚力。(2)總承包企業(yè)競爭力的提升需要通過積極推動我國整體設備質量水平、推動中國標準國際化、加強行業(yè)協(xié)調自律來營造一個良好的外部環(huán)境。另外,企業(yè)要加強自身的資源整合能力、創(chuàng)新能力、提高人力資源水平、項目管理能力、加強融資能力、建立切實可行市場開發(fā)策略、加強品牌建設,同時要積極開展戰(zhàn)略聯(lián)盟、企業(yè)并購和非核心業(yè)務外包外部途徑。(3)電建企業(yè)則應充分發(fā)揮自身優(yōu)勢,建立以施工為導向的設計、采購、施工協(xié)同管理機制,建立適合總承包的組織結構,厘清總部與項目部的關系,做到無縫對接,流程順暢,完善價值產業(yè)鏈,加強設計管理及設計優(yōu)化,加強采購管理及施工管理,通過人才培訓提高人力資源水平,加強融資能力及品牌建設提升競爭力。(4)通過對SEPCOⅡ企業(yè)國際電力工程總承包競爭力進行分析,提出了增強公司國際電力EPC總承包項目競爭力提升策略及措施。
[Abstract]:After more than a decade of rapid development, China's international general contracting of electric power projects has not only opened up the situation in emerging markets such as Southeast Asia, India, Middle East, Central Asia and Africa, but also obtained a certain market competitive advantage. In the international market, China's international electric power general contracting enterprises not only face the "homogenous" low price competition among domestic enterprises, but also are squeezed by contractors in developed countries turning to Africa, Asia and other middle and low end overseas markets. The management level of engineering project is more and more difficult to meet the needs of the new situation because of the overseas "Chinese style" of contractors in our country. To improve the competitiveness of enterprises and realize industrial upgrading is an urgent task to be solved in China's electric power general contracting enterprises. This paper analyzes the influencing factors of the competitiveness of the international electric power engineering general contracting of Chinese enterprises by using the literature analysis method and the theoretical analysis method. The conclusions are as follows: (1) the main factors influencing the competitiveness of international EPC general contracting enterprises are resource integration ability, human resource condition, organization and management ability, enterprise innovation ability, capital ability, brand influence, etc. Cultural cohesion of enterprises. (2) the promotion of the competitiveness of general contracting enterprises needs to create a good external environment by actively promoting the overall equipment quality level of our country, promoting the internationalization of Chinese standards, and strengthening industry coordination and self-discipline. In addition, enterprises should strengthen their ability to integrate resources, innovate, improve the level of human resources, manage projects, strengthen financing ability, establish feasible market development strategies, and strengthen brand building. At the same time, we should actively develop strategic alliances, mergers and acquisitions of enterprises and external ways of non-core business outsourcing. (3) Electric power construction enterprises should give full play to their own advantages, establish construction-oriented design, procurement, construction cooperative management mechanism, Establish organizational structure suitable for general contracting, clarify the relationship between headquarters and project department, achieve seamless docking, smooth flow, perfect value industry chain, strengthen design management and design optimization, strengthen procurement management and construction management, Improve the level of human resources through the training of human resources, strengthen the ability of financing and brand building to enhance competitiveness. (4) through the analysis of the competitiveness of international general contract of electric power engineering in SEPCO 鈪，

本文編號：2408538