【摘要】：2013年以來,互聯(lián)網(wǎng)和金融的盡速融合推動著互聯(lián)網(wǎng)金融高速發(fā)展,不僅在金融界引起了巨大反響,更在科技領(lǐng)域掀起一波探索創(chuàng)新的浪潮。這一現(xiàn)象的產(chǎn)生以我國的經(jīng)濟發(fā)展和深入改革為基礎(chǔ),并在金融發(fā)展模式的不斷革新中交互影響,得益于我國資本市場的日趨完善和健全。互聯(lián)網(wǎng)金融模式作為現(xiàn)代信息技術(shù)與金融結(jié)合的產(chǎn)物,依托著互聯(lián)網(wǎng)強大的海量數(shù)據(jù)收集、處理、和挖掘技術(shù),可大幅降低金融市場的交易成本,提供交易效率。如何抓住當前機會,改變競爭態(tài)勢,是當前企業(yè)的一個實現(xiàn)跨越式發(fā)展的契機。當前互聯(lián)網(wǎng)金融產(chǎn)業(yè)結(jié)構(gòu)逐漸規(guī)�；�,隨著騰訊、平安、阿里等大型集團企業(yè)的體系內(nèi)互聯(lián)網(wǎng)金融產(chǎn)業(yè)鏈的整合,整個互聯(lián)網(wǎng)金融產(chǎn)業(yè)同樣面臨著整個產(chǎn)業(yè)鏈全面的整合與升級。松果互聯(lián)網(wǎng)金融項目在此背景下展開,為適應和滿足當前互聯(lián)網(wǎng)金融產(chǎn)業(yè)鏈升級的契機和需求,松果項目被創(chuàng)立。本商業(yè)計劃書從互聯(lián)網(wǎng)金融的定義和特性出發(fā),通過比較和分析互聯(lián)網(wǎng)金融服務與傳統(tǒng)金融服務的區(qū)別和優(yōu)勢,分析互聯(lián)網(wǎng)對金融行業(yè)的影響,引述長尾理論,通過類比長尾的三種力量,來說明分析松果互聯(lián)網(wǎng)金融項目的機遇和機會。并且對該項目的產(chǎn)品、團隊、推進計劃,商業(yè)模式進行了概述。本論文著重使用了文獻研究、數(shù)據(jù)研究、比較分析、定量與定性分析等方法對當前松果項目進行了相關(guān)的宏觀微觀環(huán)境分析進一步詳細論文松果互聯(lián)網(wǎng)金融項目的可行性。隨后對本項目的營銷戰(zhàn)略,人力資源管理,項目管理,財務測算,風險應對策略進行了詳細的描述。通過對松果項目全方位的分析描述確認了本項目的可行性,可操作性以及該項目自身在當前的實際意義。
[Abstract]:Since 2013, the rapid integration of Internet and finance has promoted the rapid development of Internet finance, which has not only caused a huge response in the financial circles, but also set off a wave of exploration and innovation in the field of science and technology. The emergence of this phenomenon is based on the economic development and in-depth reform of our country and interacts with each other in the continuous innovation of the financial development model, which benefits from the perfection and perfection of China's capital market. As a result of the combination of modern information technology and finance, the Internet financial model can greatly reduce transaction costs and provide transaction efficiency by relying on the powerful massive data collection, processing and mining technology of the Internet. How to seize the current opportunity and change the competitive situation is an opportunity for enterprises to achieve leapfrog development. At present, the structure of the Internet financial industry is becoming more and more large-scale. With the integration of the Internet financial industry chain within the system of large conglomerates such as Tencent, Ping'an and Ali, The whole Internet financial industry is also facing the integration and upgrading of the entire industrial chain. In order to adapt and meet the opportunities and needs of the upgrading of the current Internet financial industry chain, the Pine Cone Project was established under this background. This business plan starts from the definition and characteristics of Internet finance, by comparing and analyzing the differences and advantages between Internet financial services and traditional financial services, and analyzes the impact of the Internet on the financial industry, citing the long tail theory. Through analogizing the three forces of the long tail, the paper illustrates the opportunities and opportunities of analyzing the Internet financial projects in pine cones. The project's product, team, propulsion plan, and business model are outlined. This paper focuses on the use of literature research, data research, comparative analysis, quantitative and qualitative analysis of the current pine cones project related to the macro and micro environmental analysis of the feasibility of the Internet financial project. Then the marketing strategy, human resource management, project management, financial calculation, risk management strategy are described in detail. The feasibility, maneuverability and practical significance of the project are confirmed by the analysis and description of the pine cone project.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F832

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