【摘要】：RA房地產(chǎn)公司是一家大型房地產(chǎn)開發(fā)企業(yè),每年有多個項目同時啟動,在引入項目設計管理前,需要投入相當多的人力、財力和精力進行項目執(zhí)行管理,盡管如此仍然收效甚微,本文從RA房地產(chǎn)公司開發(fā)者的角度出發(fā),針對如何做好房地產(chǎn)項目的設計管理工作進行科學深入的研究,通過對RA房地產(chǎn)公司設計管理工作進行建立和完善,幫助企業(yè)更好的發(fā)展和進步。首先論文對研究目的和意義、研究思路及方法進行了詳細的說明,同時對RA房地產(chǎn)公司以及整個房地產(chǎn)行業(yè)的發(fā)展做了介紹；接下來論文通過四個關(guān)于RA房地產(chǎn)公司設計管理方面的案例呈現(xiàn),來引出當前RA房地產(chǎn)公司在設計管理方面遇到的困惑和問題；論文的第三部分對課堂上所學到的項目管理、設計管理等方面的理論進行了匯總和梳理,通過理論結(jié)合實踐的方式對案例進行了科學、客觀的分析,發(fā)現(xiàn)當前的RA房地產(chǎn)公司在設計管理方面存在設計進度不嚴謹、設計成本不經(jīng)濟、知識管理不完善和職能結(jié)構(gòu)不合理等問題,正是這一系列的問題導致了RA房地產(chǎn)公司的設計管理工作較為混亂,嚴重影響了整個公司的正常運轉(zhuǎn),如果不能進行有效地整改和創(chuàng)新,必然對RA房地產(chǎn)公司未來的設計管理工作以及整體發(fā)展帶來無法擺脫的束縛；最后論文采用了理論結(jié)合實踐的科學方法,有針對性的對RA房地產(chǎn)公司出現(xiàn)的設計管理問題進行解決,提出了針對RA房地產(chǎn)公司進行項目進度體系建設、設計管理費用控制、項目設計知識體系研發(fā)、組織架構(gòu)優(yōu)化的建議和對策,通過這些科學且行之有效的方案和方法,徹底解決了病灶的根源問題,保證RA房地產(chǎn)公司的設計管理工作步入正軌,有效地提升了企業(yè)的工作效率、工作質(zhì)量和核心競爭力。近年來,由于整個房地產(chǎn)行業(yè)的開發(fā)和管理理念不斷更新和變化,設計管理這一新興管理方式逐漸開始在房地產(chǎn)項目開發(fā)過程中扮演極其重要的角色,不僅可以幫助企業(yè)對整個項目進行管控,同時也可以事先規(guī)避很多風險,保證房地產(chǎn)項目的順利進行。本文正是結(jié)合這個契機針對RA房地產(chǎn)公司進行了設計管理問題的改良和完善,不僅解決了RA房地產(chǎn)公司在項目設計管理方面的后顧之憂,同時也為其他同類房地產(chǎn)公司解決設計管理問題提供了十分有價值的參考和借鑒。
[Abstract]:The RA real estate company is a large real estate development enterprise, has many projects to start at the same time every year, before introducing the project design management, needs to invest the considerable manpower, the financial resources and the energy to carry on the project execution management, In spite of this, there is still little effect. From the perspective of RA real estate developers, this paper carries out a scientific and in-depth study on how to do well the design and management of real estate projects. Through the RA real estate company design management work to establish and perfect, to help enterprises better development and progress. First of all, the purpose and significance of the research, research ideas and methods are described in detail, and the development of RA real estate company and the whole real estate industry is introduced. Then the thesis presents four cases about the design management of RA real estate company to elicit the puzzles and problems encountered by the RA real estate company in the design management. The third part of the paper is about the project management in the classroom. The theory of design management is summarized and combed, the case is analyzed scientifically and objectively through the combination of theory and practice, and it is found that the design progress of RA real estate company is not strict in the aspect of design management. The design cost is not economical, the knowledge management is not perfect and the function structure is unreasonable. It is this series of problems that lead to the confusion of the design management of RA real estate company, and seriously affect the normal operation of the whole company. If it can not be effectively rectified and innovated, it will inevitably bring the irrevocable shackles to the future design management work and the overall development of RA real estate company. Finally, the paper adopts the scientific method of combining theory with practice. Aiming at solving the design management problems of RA real estate company, this paper puts forward the project schedule system construction, design management cost control, project design knowledge system research and development for RA real estate company. The suggestions and countermeasures of organizational structure optimization, through these scientific and effective programs and methods, thoroughly solve the root causes of the focus and ensure that the design and management work of RA real estate company is on the right track. Effectively improve the work efficiency, work quality and core competitiveness of the enterprise. In recent years, as the development and management concept of the whole real estate industry is constantly updated and changed, the new management mode of design management has gradually begun to play an extremely important role in the process of the development of real estate projects. Not only can help the enterprise control the whole project, but also can avoid a lot of risks in advance to ensure the smooth progress of the real estate project. This paper combines this opportunity to improve and improve the design management of RA real estate companies, which not only solves the concerns of RA real estate companies in project design management. At the same time, it also provides valuable reference for other similar real estate companies to solve design management problems.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F299.233.4

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