本文關鍵詞： 影視制片 電影公司 團隊建設 激勵 溝通　出處：《云南師范大學》2017年碩士論文　論文類型：學位論文

【摘要】：中國的經(jīng)濟在飛速發(fā)展,隨著國民收入水平的提高,人民群眾對文化精神類產(chǎn)品的需求日益增強,影視產(chǎn)業(yè)正是在這樣的環(huán)境下以井噴式的趨勢增長。據(jù)中國廣電總局的統(tǒng)計數(shù)據(jù)顯示,2016年電影票房高達455億,實現(xiàn)了電影產(chǎn)業(yè)連續(xù)16年的增長,成為全球繼美國之后的第二大電影市場。在電影產(chǎn)業(yè)快速發(fā)展的背后,面對每年進口大片的票房沖擊和國產(chǎn)影片的競爭,每年投入影視行業(yè)的資金越來越多,盈利的卻屈指可數(shù)。電影制片企業(yè)是電影的生產(chǎn)者和制作者,在激烈的市場競爭的大環(huán)境下,制片企業(yè)組織建設一個高效率的團隊顯得十分必要。本文從團隊建設的理論出發(fā),充分分析四川行動力影視公司在團隊管理和建設方面存在的問題,并對比其他影視行業(yè)的團隊經(jīng)驗,探討和研究適合影視公司團隊建設的發(fā)展策略。以項目管理為中心的管理機制,立足文化建設,以有效溝通為前提,權(quán)責分明為基礎,有效激勵為手段,以科學的團隊建設理論為指導,堅持創(chuàng)新思維,建立充滿活動和生命力的影視制片團隊。
[Abstract]:China's economy is developing rapidly. With the increase of national income, the people's demand for cultural and spiritual products is increasing day by day. It is in this environment that the film and television industry is growing with a blowout trend. According to statistics from the State Administration of Radio, Film and Television, in 2016, the box office of the film industry reached as high as 45.5 billion, achieving 16 consecutive years of growth in the film industry. It has become the second largest film market in the world after the United States. Behind the rapid development of the film industry, in the face of the impact of imported blockbusters at the box office every year and the competition of domestic films, more and more funds are invested in the film and television industry every year. The film production enterprise is the producer and producer of the film. Under the fierce market competition, it is very necessary for the film production enterprise to organize and build a high efficiency team. This paper starts from the theory of team building. Fully analyzing the problems existing in team management and construction in Sichuan ActionPower Film and Television Company, and comparing the team experience of other film and television industries, To explore and study the development strategies suitable for the team building of film and television companies. The management mechanism centered on project management, based on cultural construction, based on effective communication, based on clear powers and responsibilities, and effective incentive means, Guided by the scientific theory of team building, we insist on innovative thinking and set up a film and television production team full of activities and vitality.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J941

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