本文關(guān)鍵詞： 流程管理 跨國企業(yè) 醫(yī)療健康產(chǎn)品 新產(chǎn)品開發(fā) 案例研究　出處：《大連理工大學》2015年碩士論文　論文類型：學位論文

【摘要】：在全球一體化的今天,為了搶占中國市場的先機,跨國企業(yè)競相加大了在中國的投資力度。其投資趨勢從最初的勞動密集型產(chǎn)業(yè)逐漸向高技術(shù)、高附加值的新型勞動密集型產(chǎn)業(yè)轉(zhuǎn)移。醫(yī)療健康行業(yè)因其具有市場準入門檻高,產(chǎn)品技術(shù)含量高于一般家用電子產(chǎn)品等特點,正是高技術(shù)、高附加值的代表產(chǎn)業(yè)。然而對于醫(yī)療健康產(chǎn)品的研發(fā)企業(yè)而言,在快速擴張產(chǎn)品線、積極創(chuàng)造更多的客戶需求以應(yīng)對激烈的市場競爭同時,如何能夠保證在較短周期內(nèi)開發(fā)出質(zhì)量過硬,信賴度高的產(chǎn)品,是醫(yī)療的相關(guān)企業(yè)不得不面對并予以解決的課題。一旦投入市場的產(chǎn)品出現(xiàn)了缺陷產(chǎn)生了投訴,將會對公司的形象產(chǎn)生很大的負面影響。另一方面,如果片面的追求品質(zhì)而延長了產(chǎn)品的開發(fā)周期,有可能會因為競爭企業(yè)的新品上市而失去爭奪市場的機會,致使公司在開發(fā)投入的成本難以有效回收,進而影響今后的計劃,造成惡性循環(huán)。本文從了解案例企業(yè)存在的顯在問題入手,比如項目組后期工作負荷過大,產(chǎn)品質(zhì)量逐年惡化以及員工工作效率低下等狀況,按照案例研究的辦法,從流程管理角度分析了開發(fā)效率、產(chǎn)品質(zhì)量與新產(chǎn)品開發(fā)流程的關(guān)系,結(jié)合案例企業(yè)的實際情況,有針對性的總結(jié)出適應(yīng)企業(yè)發(fā)展需要的新的開發(fā)流程,并提出將開發(fā)重心前移、加強里程碑節(jié)點的評審以提高項目理論分析能力以及導(dǎo)入CCPM項目管理系統(tǒng)提升工作效率等一系列提升產(chǎn)品質(zhì)量的辦法。
[Abstract]:In today's global integration, in order to seize the first chance in the Chinese market, multinational enterprises are competing to increase their investment in China. The trend of investment has gradually shifted from the initial labor-intensive industries to high technology. A new type of labor-intensive industry transfer with high added value. The medical and health industry has the characteristics of high threshold of market access and higher technical content of products than those of ordinary household electronic products, so it is precisely high technology. However, for the R & D companies of medical and health products, while rapidly expanding their product lines and actively creating more customer needs to cope with the fierce market competition, How to ensure the development of high quality and high reliability products in a short period of time is a problem that medical related enterprises have to face and solve. On the other hand, if the one-sided pursuit of quality prolongs the product development cycle, it may lose the opportunity to compete for the market because of the listing of the new products of the competitive enterprise. As a result, the cost of the company's investment in development is difficult to recover effectively, thus affecting future plans and creating a vicious circle. This paper starts with the obvious problems existing in the case enterprises, such as the excessive workload of the project team in the later stage, According to the method of case study, this paper analyzes the development efficiency, the relationship between the product quality and the new product development process from the point of view of process management, and combines the actual situation of the case enterprise. A new development process to meet the needs of enterprise development is summarized, and the focus of development is moved forward. Strengthen the evaluation of milestone node to improve the ability of theoretical analysis of the project and introduce CCPM project management system to improve the efficiency of a series of ways to improve the quality of products.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.72;F273

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