【摘要】：20世紀60年代至90年代,是世界各煙草集團多元化經(jīng)營快速發(fā)展的階段,同樣取得了驕人的成績,為集團的資產(chǎn)增值保值以及煙草行業(yè)的發(fā)展起到了積極的推動價值。90年代以后,基于對前景的不同判斷和發(fā)展戰(zhàn)略定位,除日本煙草公司仍繼續(xù)堅持多元化發(fā)展道路外,英美等其他幾大跨國煙草公司重新回歸到注重?zé)煵葜鳂I(yè)發(fā)展的道路。盡管主要的跨國煙草公司對多元化采取了有效限制的策略,但他們難以將多元化完全地隔離在企業(yè)經(jīng)營范疇之外。中國煙草多元化經(jīng)營戰(zhàn)略目前進入了瓶頸發(fā)展階段,外部嚴峻的環(huán)境和自身發(fā)展要求,促使中國煙草多元化尋求新的突破。從多元化基本概念、戰(zhàn)略協(xié)同理論、歸核化戰(zhàn)略理論、多元化相關(guān)理論等基礎(chǔ)理論入手,結(jié)合多元化在實際運行過程中面對的問題,將理論與現(xiàn)狀有效結(jié)合,用實踐作為檢驗理論的標(biāo)準,避免理論的偏激化。在解決實際問題過程中,發(fā)掘理論的輔助支撐價值,開拓經(jīng)營管理思路,避免對經(jīng)驗主義依賴帶來的經(jīng)營危害。通過多元化發(fā)展階段、多元化發(fā)展新特征、多元化發(fā)展面臨新挑戰(zhàn)等方面分析中國煙草行業(yè)多元化經(jīng)營發(fā)展現(xiàn)狀,說明多元化經(jīng)營發(fā)展變革的必然性和壓力：其次分析培養(yǎng)企業(yè)可持續(xù)發(fā)展能力、多元化與專業(yè)化合理發(fā)展、推進產(chǎn)業(yè)鏈一體化建設(shè)、研發(fā)創(chuàng)新產(chǎn)品、挖掘多品牌價值、開拓全球市場布局等方面的國外煙草企業(yè)多元化經(jīng)營經(jīng)驗,進而對中國煙草行業(yè)多元化經(jīng)營提出,提升多元化經(jīng)營機制的科學(xué)性、提高產(chǎn)業(yè)鏈一體化經(jīng)營主體盈利能力、開發(fā)新興市場、開拓培養(yǎng)國際競爭力品牌等四方面的建議。提升多元化經(jīng)營機制的科學(xué)性,具體包括：推動組織結(jié)構(gòu)科學(xué)合理化、確定穩(wěn)定的多元化投資行業(yè)、加強對風(fēng)險監(jiān)控能力、科學(xué)對多元化經(jīng)營績效評估。提高產(chǎn)業(yè)鏈一體化經(jīng)營主體盈利能力,具體包括：優(yōu)化煙葉產(chǎn)供銷運營能力、提高卷煙紙企業(yè)盈利能力、提升卷煙制品生產(chǎn)效益、發(fā)展完善物流運營體系。開發(fā)新興市場,具體包括:培養(yǎng)低焦油品牌培養(yǎng)、開拓傳統(tǒng)卷煙替代品市場。最后根據(jù)研究結(jié)果,得出研究主要成果,進一步分析研究中存在的問題和發(fā)展展望。
[Abstract]:From the 1960s to the 1990s, it was a period of rapid development for the diversified management of various tobacco groups in the world, and it also made remarkable achievements. It has played a positive role in promoting the development of the Group's assets and the development of the tobacco industry. After the 1990s, based on the different judgment on the prospects and the strategic orientation of development, except for the Japanese Tobacco Company, it continued to adhere to the road of diversified development. Several other multinational tobacco companies, such as the United States and the United States, have returned to focus on the development of the tobacco industry. Although the major multinational tobacco companies have adopted an effective strategy of limiting diversification, it is difficult for them to isolate diversification completely from the scope of business operations. The strategy of Chinese tobacco diversification has entered the stage of bottleneck development at present. The severe external environment and its own development requirements urge China's tobacco diversification to seek a new breakthrough. Starting from the basic concepts of diversification, strategic synergy theory, refocusing strategic theory, diversification related theory and other basic theories, combining the problems faced in the actual operation of diversification, the theory and current situation are effectively combined. Use practice as the criterion to test the theory, avoid the extreme of the theory. In the process of solving practical problems, we should explore the auxiliary supporting value of theory, open up the ideas of management, and avoid the operation harm caused by the dependence on empiricism. This paper analyzes the present situation of diversified management and development of Chinese tobacco industry from the aspects of diversification development stage, new characteristics of diversification development, new challenges faced by diversification development and so on. It explains the inevitability and pressure of diversification development. Secondly, it analyzes how to cultivate the sustainable development ability of enterprises, how to develop diversification and specialization, how to promote the integration of industry chain, how to develop and innovate products, and how to excavate the value of multi-brand. To explore the global market layout and other aspects of foreign tobacco enterprises diversification experience, and then put forward to the Chinese tobacco industry diversification management, to enhance the scientific diversification mechanism, improve the profitability of integrated industrial chain operators, Development of emerging markets, development of international competitive brand and other four aspects of advice. To improve the scientific nature of diversified management mechanism, including: to promote the scientific rationalization of organizational structure, to determine a stable and diversified investment industry, to strengthen the ability to monitor risks, and to scientifically evaluate the performance of diversified management. To improve the profitability of the integrated industry chain, including: optimize the production, supply and marketing of tobacco, improve the profitability of cigarette paper enterprises, improve the production efficiency of cigarette products, and develop and improve the logistics operation system. Development of emerging markets, including: cultivation of low tar brand cultivation, traditional cigarette substitute market. Finally, according to the research results, the main research results, further analysis of the existing problems and development prospects.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F721;F272.3

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