酬金管控及預(yù)警系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)
發(fā)布時間：2018-11-07 13:25
【摘要】：社會渠道對于促進(jìn)電信運(yùn)營商的銷售推廣、服務(wù)提升、方便客戶發(fā)揮著不可替代的作用。龐大的社會渠道酬金支出也是電信企業(yè)的一項(xiàng)銷售推廣費(fèi)用,占企業(yè)開支的比例越來越大。移動公司酬金池是指將當(dāng)期激勵酬金的一定比例沉淀留待后續(xù)發(fā)放,這部分酬金主要用于改善渠道條件和提升渠道能力,從而提升渠道穩(wěn)定度和掌控力。隨著技術(shù)的不斷進(jìn)步,電信行業(yè)的競爭日趨激烈,中國移動千方百計(jì)地提升自身綜合能力以應(yīng)對多方面的環(huán)境變化�！暗们勒叩锰煜隆�,只有掌控好渠道信息,才能更好的掌控資金、生產(chǎn)、物流、營銷等各項(xiàng)計(jì)劃,在市場銷售和管理過程中,社會渠道是離散分布的,而社會渠道管理的核心是酬金管理,因此,酬金管理是實(shí)現(xiàn)社會渠道掌控的關(guān)鍵,也是電信運(yùn)營商成本管控的重點(diǎn)。隨著各種不同需求的提出,酬金池的管理也進(jìn)入一個新的時期,代理商如何快速方便的查詢,酬金主管如何及時快速的掌控各代理商的酬金情況,顯得尤為重要。目前移動公司社會渠道酬金存在代理商對代辦費(fèi)構(gòu)成明細(xì)不清、對酬金池感知不足,區(qū)域經(jīng)理對代理商酬金無法知曉、對代理商掌控不足,全區(qū)酬金池注入、支出、扣罰人工化、整體費(fèi)時費(fèi)力,缺乏防范預(yù)警機(jī)制,套利現(xiàn)象嚴(yán)重等問題。為實(shí)現(xiàn)社會渠道酬金的規(guī)范化和精細(xì)化管理,根據(jù)張家口移動公司渠道部門酬金管理的現(xiàn)狀及發(fā)展需求,本選題通過開發(fā)“張家口移動公司酬金管控及預(yù)警系統(tǒng)”以網(wǎng)絡(luò)作為載體,全面掌控全區(qū)代理商酬金變化情況,加強(qiáng)酬金管控力度,增強(qiáng)代理商粘性。最方便、最直接的掌控全區(qū)酬金情況。本選題針對張家口移動公司建立的酬金池的各種問題現(xiàn)狀和發(fā)展需求進(jìn)行研究,目標(biāo)是設(shè)計(jì)出滿足移動公司社會渠道酬金政策需求、控制企業(yè)成本、調(diào)動社會渠道積極性、提升渠道能力和滿意度,形成一個具有及時性、全流程自動化的酬金管控及預(yù)警系統(tǒng)。張家口移動公司酬金管控及預(yù)警系統(tǒng)成功實(shí)施后,將全面提升酬金主管的工作效率,及時掌控酬金池全市、各縣、各代理商變化的全面情況;它可以提高對代理商代辦費(fèi)、酬金查詢要求的效率,能更好、更快、更準(zhǔn)的提供查詢統(tǒng)計(jì)服務(wù),并且能夠?yàn)槭褂萌藛T提供全方位的信息支持。通過該系統(tǒng)的建立實(shí)現(xiàn)了酬金主管快速、及時掌控酬金池全市、各縣、各代理商變化的全面情況;它可以提高對代理商代辦費(fèi)、酬金查詢要求的效率,能更好、更快、更準(zhǔn)的提供查詢統(tǒng)計(jì)服務(wù),并且能夠?yàn)槭褂萌藛T提供全方位的信息支持。本課題是通過設(shè)計(jì)和實(shí)施張家口移動公司酬金管控及預(yù)警系統(tǒng),解決全區(qū)代理商酬金發(fā)放的時間慢;響應(yīng)全區(qū)代理商酬金的查詢慢;最方便直接的統(tǒng)計(jì)出全區(qū)的酬金發(fā)放、現(xiàn)有總額的全面情況;及時掌控各代理商酬金的異常情況的問題。
[Abstract]:Social channels play an irreplaceable role in promoting the sales and promotion of telecom operators, improving service and facilitating customers. Huge social channel fee expenditure is also a marketing expense of telecom enterprises, which accounts for an increasing proportion of enterprise expenses. Mobile company gratuity pool refers to the settlement of a certain proportion of the current incentive gratuity for subsequent payment, which is mainly used to improve the channel conditions and enhance channel capacity, thereby enhancing channel stability and control. With the development of technology, the competition of telecom industry is becoming more and more fierce. China Mobile is trying every possible way to improve its comprehensive ability to cope with various environmental changes. Only by controlling the channel information, can we better control the funds, production, logistics, marketing and other programs. In the process of marketing and management, social channels are discrete and distributed. The core of social channel management is payment management. Therefore, fee management is the key to realize social channel control and the key point of telecom operators' cost control. With the various demands put forward, the management of the fee pool has also entered a new period, how to quickly and conveniently inquire about the agent and how to control the payment of the agent promptly and quickly is particularly important. At present, the social channel gratuities of mobile companies exist in that the agents do not have a clear breakdown of the agency fees, they are not aware of the fee pool, the regional managers are unable to know the agent's gratuities, they are not in control of the agents, and the whole area is injected with and spent on the fee pool. Artificial penalty, the whole time-consuming and laborious, lack of early warning mechanism, arbitrage serious and other problems. In order to realize the standardization and fine management of social channel gratuity, according to the current situation and development demand of the channel department's fee management of Zhangjiakou Mobile Company, This topic through the development "Zhangjiakou mobile company honorarium control and early warning system" takes the network as the carrier, comprehensively controls the entire area agent fee change situation, strengthens the fee control dynamics, enhances the agent stickiness. The most convenient, the most direct control of the region's remuneration situation. This topic aims at various problems and development needs of the fee pool set up by Zhangjiakou Mobile Company. The goal is to design a policy to meet the demand of social channel gratuity policy of mobile company, to control the enterprise cost, and to arouse the enthusiasm of social channel. Improve channel capacity and satisfaction to form a timely, automated payment control and early warning system. Zhangjiakou mobile company payment control and early warning system after the successful implementation of a comprehensive increase in the work efficiency of gratuities supervisor, timely control of the whole city, counties, agents of the overall situation; It can improve the efficiency of the agency fee and fee inquiry request, can provide query statistics service better, faster and more accurately, and can provide omni-directional information support for the user. Through the establishment of the system to achieve a rapid payment supervisor, timely control of the whole city, counties, all agents of the overall situation; It can improve the efficiency of the agency fee and fee inquiry request, can provide query statistics service better, faster and more accurately, and can provide omni-directional information support for the user. This subject is through the design and implementation of Zhangjiakou mobile company honorarium control and early warning system to solve the problem of the slow payment of agents in the region, responding to the regional agent fee inquiries slow; The most convenient and direct statistics of the whole region of the payment, the overall situation of the existing total amount; timely control of the abnormal situation of the agency fees.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52
本文編號：2316505
[Abstract]:Social channels play an irreplaceable role in promoting the sales and promotion of telecom operators, improving service and facilitating customers. Huge social channel fee expenditure is also a marketing expense of telecom enterprises, which accounts for an increasing proportion of enterprise expenses. Mobile company gratuity pool refers to the settlement of a certain proportion of the current incentive gratuity for subsequent payment, which is mainly used to improve the channel conditions and enhance channel capacity, thereby enhancing channel stability and control. With the development of technology, the competition of telecom industry is becoming more and more fierce. China Mobile is trying every possible way to improve its comprehensive ability to cope with various environmental changes. Only by controlling the channel information, can we better control the funds, production, logistics, marketing and other programs. In the process of marketing and management, social channels are discrete and distributed. The core of social channel management is payment management. Therefore, fee management is the key to realize social channel control and the key point of telecom operators' cost control. With the various demands put forward, the management of the fee pool has also entered a new period, how to quickly and conveniently inquire about the agent and how to control the payment of the agent promptly and quickly is particularly important. At present, the social channel gratuities of mobile companies exist in that the agents do not have a clear breakdown of the agency fees, they are not aware of the fee pool, the regional managers are unable to know the agent's gratuities, they are not in control of the agents, and the whole area is injected with and spent on the fee pool. Artificial penalty, the whole time-consuming and laborious, lack of early warning mechanism, arbitrage serious and other problems. In order to realize the standardization and fine management of social channel gratuity, according to the current situation and development demand of the channel department's fee management of Zhangjiakou Mobile Company, This topic through the development "Zhangjiakou mobile company honorarium control and early warning system" takes the network as the carrier, comprehensively controls the entire area agent fee change situation, strengthens the fee control dynamics, enhances the agent stickiness. The most convenient, the most direct control of the region's remuneration situation. This topic aims at various problems and development needs of the fee pool set up by Zhangjiakou Mobile Company. The goal is to design a policy to meet the demand of social channel gratuity policy of mobile company, to control the enterprise cost, and to arouse the enthusiasm of social channel. Improve channel capacity and satisfaction to form a timely, automated payment control and early warning system. Zhangjiakou mobile company payment control and early warning system after the successful implementation of a comprehensive increase in the work efficiency of gratuities supervisor, timely control of the whole city, counties, agents of the overall situation; It can improve the efficiency of the agency fee and fee inquiry request, can provide query statistics service better, faster and more accurately, and can provide omni-directional information support for the user. Through the establishment of the system to achieve a rapid payment supervisor, timely control of the whole city, counties, all agents of the overall situation; It can improve the efficiency of the agency fee and fee inquiry request, can provide query statistics service better, faster and more accurately, and can provide omni-directional information support for the user. This subject is through the design and implementation of Zhangjiakou mobile company honorarium control and early warning system to solve the problem of the slow payment of agents in the region, responding to the regional agent fee inquiries slow; The most convenient and direct statistics of the whole region of the payment, the overall situation of the existing total amount; timely control of the abnormal situation of the agency fees.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.52
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