【摘要】：電子商務(wù)伴隨著物流產(chǎn)業(yè)的發(fā)展蓬勃向上,B2C (business to consumer企業(yè)對(duì)用戶)與B2B (business to business企業(yè)對(duì)企業(yè))模式持續(xù)蓬勃發(fā)展。然而,還有一些傳統(tǒng)行業(yè)無法在以上電商模式中進(jìn)行,婚戀就是其中一個(gè)行業(yè)。因此,婚戀網(wǎng)站O2O (online to offline線上對(duì)線下)模式開始嶄露頭角。本文介紹了婚戀網(wǎng)站的發(fā)展過程以及如今遇到的瓶頸,通過社會(huì)調(diào)查以及數(shù)據(jù)分析,對(duì)婚戀網(wǎng)站020模式在新業(yè)務(wù)開發(fā)、用戶粘度增強(qiáng)所起的作用進(jìn)行分析。并對(duì)未來婚戀網(wǎng)站020戰(zhàn)略提出了平臺(tái)化、投資自組織的發(fā)展建議。
[Abstract]:Along with the development of logistics industry, e-commerce continues to flourish in B2C (business to consumer business-to-user mode and B2B (business to business business-to-enterprise model. However, there are some traditional industries, such as love and marriage, that cannot be done in the ecommerce model. As a result, the O 2 O (online to offline online-to-offline) model is beginning to emerge. This paper introduces the development process of marriage website and the bottleneck it meets now. Through social investigation and data analysis, this paper analyzes the role of 020 model in the development of new business and the enhancement of user viscosity. And put forward the development suggestion of platform, investment self-organization to the future marriage website 020 strategy.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206

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本文編號(hào)：2230353