本文選題：電子商務(wù) + 第四方物流平臺(tái)價(jià)值�。� 參考：《華僑大學(xué)》2017年碩士論文

【摘要】：近幾年來(lái),在互聯(lián)網(wǎng)的影響下,電子商務(wù)得以快速的發(fā)展,物流作為三流中線下實(shí)體部分很好的支撐了電子商務(wù)的順利進(jìn)行,越來(lái)也越多的物流企業(yè)如雨后春筍般蓬勃發(fā)展。然而,我國(guó)物流成本所占比重仍然遠(yuǎn)高于發(fā)達(dá)國(guó)家,第三方物流企業(yè)仍然呈現(xiàn)“小、少、弱、散”的問(wèn)題。第四方物流應(yīng)運(yùn)而生,第四方物流運(yùn)用IT技術(shù)對(duì)第三方物流及配套服務(wù)商進(jìn)行整合,對(duì)物流需求與供應(yīng)在第四方物流平臺(tái)上進(jìn)行匹配,有效的整合了社會(huì)閑置的物流資源。這是典型的電子商務(wù)的應(yīng)用形式,第四方物流與電子商務(wù)的關(guān)系密切,電子商務(wù)關(guān)于價(jià)值的研究已經(jīng)具有成熟的電子商務(wù)價(jià)值理論,而對(duì)第四方物流平臺(tái)的價(jià)值研究還不完善。在互聯(lián)網(wǎng)的大環(huán)境下,如何使用互聯(lián)網(wǎng)工具,借助電子商務(wù)的方式,創(chuàng)造出新的商業(yè)價(jià)值是廣大企業(yè)所面臨的重大難題,對(duì)第四方物流平臺(tái)來(lái)說(shuō)更是,如何正確的制定戰(zhàn)略方向,準(zhǔn)確的戰(zhàn)術(shù)指導(dǎo),也是學(xué)術(shù)界開(kāi)始關(guān)注的熱點(diǎn)。本文通過(guò)對(duì)國(guó)內(nèi)外學(xué)者關(guān)于第四方物流、電子商務(wù)價(jià)值等理論的研究成績(jī)的分析和總結(jié)。首先,從電子商務(wù)的平臺(tái)視角,對(duì)第四方物流平臺(tái)在價(jià)值的產(chǎn)生、價(jià)值的累計(jì)、價(jià)值的微變、價(jià)值的巨變方面,基于建設(shè)主體與業(yè)務(wù)流程進(jìn)行了研究,建設(shè)了價(jià)值評(píng)價(jià)指標(biāo)體系。其次,運(yùn)用突變級(jí)數(shù)法選取了3家第四方物流企業(yè)的第四方物流平臺(tái)進(jìn)行實(shí)證分析。研究結(jié)果發(fā)現(xiàn)不同的建設(shè)主體,具備不同的運(yùn)營(yíng)模式,而不同模式的第四方物流平臺(tái)、不同企業(yè)基礎(chǔ)的第四方物流平臺(tái)的基本價(jià)值、延伸價(jià)值、拓展價(jià)值在各方面都有所差別,方便主體企業(yè)認(rèn)識(shí)到在不同層面的優(yōu)勢(shì)和不足,為今后的第四方物流企業(yè)提供了開(kāi)展業(yè)務(wù)的方向。最后,在理論基礎(chǔ)和實(shí)證研究的基礎(chǔ)上,為第四方物流企業(yè)主體提升其平臺(tái)提供了幾點(diǎn)思路性的對(duì)策建議。
[Abstract]:In recent years, under the influence of the Internet, e-commerce has been developing rapidly. Logistics, as a part of the middle line of the third stream, has supported the smooth progress of E-commerce, and more and more logistics enterprises have been developing like bamboo shoots after a spring rain. However, the proportion of logistics cost in our country is still much higher than that in developed countries. Fourth party logistics emerged as the times require, fourth party logistics used IT technology to integrate third party logistics and supporting service providers, matching logistics demand and supply on the fourth party logistics platform, effectively integrated the social idle logistics resources. This is a typical electronic commerce application form, the fourth party logistics and the electronic commerce relations are close, the electronic commerce regarding the value research already has the mature electronic commerce value theory, but to the fourth party logistics platform value research is not perfect. In the environment of the Internet, how to use Internet tools, with the help of electronic commerce, to create new commercial value is a major problem facing the majority of enterprises, especially for the fourth party logistics platform. How to correctly formulate strategic direction and accurate tactical guidance is also the hot spot that academic circles begin to pay attention to. This paper analyzes and summarizes the achievements of scholars at home and abroad about fourth party logistics, e-commerce value and so on. First of all, from the perspective of e-commerce platform, the fourth party logistics platform in the generation of value, the accumulation of value, the small change of value, the great change of value, based on the construction of the main body and business processes were studied. The value evaluation index system has been built. Secondly, the thesis selects the fourth party logistics platform of three fourth-party logistics enterprises to carry on the empirical analysis by using the catastrophe series method. The results show that different construction subjects have different operating modes, and the basic value, extension value and expansion value of the fourth party logistics platform with different models and different enterprise basis are different in all aspects. It is convenient for the main enterprise to realize the advantages and disadvantages in different levels, which provides the direction for the fourth-party logistics enterprises to carry out business in the future. Finally, on the basis of theoretical basis and empirical research, this paper provides several countermeasures and suggestions for the main body of the fourth party logistics enterprise to upgrade its platform.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F259.2

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