本文選題：自提點(diǎn)　切入點(diǎn)：需求異質(zhì)性　出處：《工業(yè)工程與管理》2017年04期 　論文類型：期刊論文

【摘要】：為實(shí)現(xiàn)自提服務(wù)的供需匹配,提高網(wǎng)點(diǎn)和網(wǎng)絡(luò)的運(yùn)行效率,研究了多級(jí)自提點(diǎn)選址問(wèn)題。在物流服務(wù)需求多元化的背景下,考慮顧客需求的異質(zhì)性,將目標(biāo)顧客劃分為高級(jí)顧客、中級(jí)顧客和初級(jí)顧客,相應(yīng)建立包含自提服務(wù)中心、自提服務(wù)點(diǎn)和自提服務(wù)站3個(gè)層級(jí)的嵌套型自提網(wǎng)絡(luò)結(jié)構(gòu)。在此基礎(chǔ)上,基于自提點(diǎn)層級(jí)、顧客需求類型,構(gòu)建兼顧顧客效用和企業(yè)成本的多目標(biāo)選址模型。針對(duì)優(yōu)化問(wèn)題,采用粒子群算法進(jìn)行求解,并用案例驗(yàn)證了模型和算法的有效性。結(jié)果表明,自提點(diǎn)的總成本隨著顧客效用增加而增加;當(dāng)企業(yè)發(fā)展戰(zhàn)略聚焦中高端顧客時(shí),可優(yōu)先布局自提服務(wù)中心和自提服務(wù)點(diǎn);反之,優(yōu)先布局自提服務(wù)站。
[Abstract]:In order to match the supply and demand of self-service and improve the running efficiency of network and network, this paper studies the problem of multi-level self-service location. Under the background of diversified demand for logistics service, the heterogeneity of customer demand is considered. The target customer is divided into senior customer, middle customer and primary customer, and the nested self-lifting network structure including self-service center, self-service point and self-service station is established accordingly. On this basis, based on the self-elevating point level, the target customer is divided into three levels: the self-service center, the self-service point and the self-service station. The multi-objective location model which takes account of customer utility and enterprise cost is constructed. Particle swarm optimization algorithm is used to solve the optimization problem. The validity of the model and algorithm is verified by a case study. The total cost of self-service points increases with the increase of customer utility; when the enterprise development strategy focuses on the high-end customers, it can give priority to the layout of self-service center and self-service point; conversely, the preferential layout of self-service stations.
【作者單位】： 西南交通大學(xué)交通運(yùn)輸與物流學(xué)院;西南交通大學(xué)綜合運(yùn)輸智能化國(guó)家地方工程實(shí)驗(yàn)室;中國(guó)—東盟協(xié)同創(chuàng)新中心;
【基金】：國(guó)家社科基金資助青年項(xiàng)目(16CGL018)
【分類號(hào)】：F259.2;F274;F724.6

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本文編號(hào)：1624617