本文關(guān)鍵詞：BTO模式下汽車訂單到交付優(yōu)化研究及系統(tǒng)應(yīng)用　出處：《重慶大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： OTD 移動(dòng)商務(wù) BTO 時(shí)間優(yōu)化 SOA 系統(tǒng)優(yōu)化 汽車企業(yè)

【摘要】：在汽車市場(chǎng)競(jìng)爭(zhēng)日益激烈的今天,為滿足客戶多樣性的需求,各個(gè)企業(yè)紛紛探索新的生產(chǎn)模式,OTD(Order-To-Delivery,訂單到交付)是近年來(lái)在汽車行業(yè)中伴隨精益思想出現(xiàn)的,其旨在打破“庫(kù)存+計(jì)劃推動(dòng)”的舊生產(chǎn)模式,建立“訂單/定單拉動(dòng)”的新生產(chǎn)模式。在這種生產(chǎn)方式下,OTD周期、流程及信息系統(tǒng)的研究,對(duì)于BTO模式(Build-To-Order,訂單拉動(dòng))的建立,實(shí)現(xiàn)客戶產(chǎn)品的及時(shí)交付,支撐汽車企業(yè)和經(jīng)銷商的利潤(rùn)訴求,實(shí)現(xiàn)多方共贏有著重要的意義。同時(shí),當(dāng)今社會(huì)信息技術(shù)快速發(fā)展,“互聯(lián)網(wǎng)+”的興起,移動(dòng)互聯(lián)網(wǎng)的廣泛應(yīng)用,為現(xiàn)代汽車企業(yè)管理和運(yùn)作帶來(lái)了新的變革,汽車OTD移動(dòng)商務(wù)應(yīng)用將成為傳統(tǒng)汽車企業(yè)擁抱互聯(lián)網(wǎng)的一個(gè)必然趨勢(shì)。本文在國(guó)內(nèi)外訂單拉動(dòng)模式、移動(dòng)商務(wù)研究的基礎(chǔ)上,通過(guò)對(duì)國(guó)內(nèi)汽車企業(yè)的實(shí)際調(diào)研,運(yùn)用理論模型和實(shí)證分析相結(jié)合的方法,研究了訂單拉動(dòng)模式下的OTD周期、流程及信息系統(tǒng)相關(guān)問(wèn)題。本文首先從傳統(tǒng)庫(kù)存生產(chǎn)模式的缺陷問(wèn)題出發(fā),提出汽車企業(yè)按訂單生產(chǎn)的戰(zhàn)略選擇是國(guó)內(nèi)汽車行業(yè)的重要發(fā)展趨勢(shì)。但建立訂單拉動(dòng)模式關(guān)鍵是解決訂單到交付時(shí)間過(guò)長(zhǎng)問(wèn)題,通過(guò)對(duì)OTD流程環(huán)節(jié)和時(shí)間進(jìn)行分析,找出時(shí)間過(guò)長(zhǎng)環(huán)節(jié),提出以流程優(yōu)化為核心的時(shí)間優(yōu)化需求,流程的優(yōu)化必須構(gòu)建相應(yīng)的系統(tǒng),結(jié)合目前移動(dòng)互聯(lián)網(wǎng)、4G等發(fā)展背景,提出汽車企業(yè)對(duì)系統(tǒng)集成的需求,以及不同業(yè)務(wù)主體的移動(dòng)服務(wù)需求。其次,通過(guò)對(duì)原有OTD流程和職責(zé)歸屬進(jìn)行合理的梳理,遵循全局優(yōu)化的觀念,從銷售預(yù)測(cè)管理、訂單管理、生產(chǎn)計(jì)劃、排產(chǎn)和執(zhí)行管理、采購(gòu)與入廠物流管理、整車物流管理幾個(gè)環(huán)節(jié),重構(gòu)訂單拉動(dòng)模式下的訂單到交付流程,實(shí)現(xiàn)內(nèi)部流程的優(yōu)化,縮短訂單到交付的時(shí)間。然后,從運(yùn)作層面,針對(duì)流程環(huán)節(jié)中訂單管理和整車物流環(huán)節(jié)的時(shí)間過(guò)長(zhǎng)問(wèn)題,建立訂單拉動(dòng)模式下OTD時(shí)間壓縮模型,并設(shè)計(jì)算法和算例予以求解和驗(yàn)證。再次,采用SOA(面向服務(wù)的架構(gòu))的思想、理念和技術(shù),在考慮訂單拉動(dòng)模式下汽車企業(yè)對(duì)OTD平臺(tái)需求的基礎(chǔ)上,提出,構(gòu)建汽車OTD平臺(tái)的系統(tǒng)集成框架,整合汽車原有的信息系統(tǒng)資源,設(shè)計(jì)系統(tǒng)模塊,并構(gòu)建基于移動(dòng)中間件i MC開(kāi)發(fā)的移動(dòng)辦公子系統(tǒng)框架,支撐汽車訂單拉動(dòng)的整體戰(zhàn)略。最后,以親身參與的CA公司OTD項(xiàng)目為例,探討其實(shí)施OTD平臺(tái)項(xiàng)目的規(guī)劃、步驟及流程,以及后期取得的效益,使得本文在汽車制造業(yè)推廣OTD具有較強(qiáng)的現(xiàn)實(shí)指導(dǎo)意義。
[Abstract]:With the increasingly fierce competition in the automobile market, in order to meet the needs of customers' diversity, various enterprises have explored new production modes, such as OTDU / Order-To-Delivery (Order-To-Delivery). Order to delivery) is accompanied by lean thinking in the automotive industry in recent years, which aims to break the old production model of "inventory plan driven". Establish a new production model of "order / order pull". Under this mode of production, research on BTO cycle, process and information system, for BTO mode, build-To-Order. The establishment of "order pull"), the timely delivery of customer products, the support of automotive enterprises and dealers of the profit demand, the realization of win-win situation is of great significance. At the same time, the rapid development of information technology in today's society. The rise of "Internet" and the wide application of mobile Internet have brought new changes to the management and operation of modern automobile enterprises. Automotive OTD mobile commerce application will become an inevitable trend for traditional automobile enterprises to embrace the Internet. This paper is based on the domestic and foreign order pull model, mobile commerce research. Through the actual investigation of domestic automobile enterprises, using the method of theoretical model and empirical analysis, this paper studies the OTD cycle under the order pull mode. Process and information system related problems. Firstly, this paper starts from the defects of the traditional inventory production mode. It is an important development trend of domestic automobile industry to choose the strategy of production according to order, but the key to establish order pull mode is to solve the problem of long order to delivery time. Through the analysis of the OTD process link and time, find out the time too long link, put forward the process optimization as the core of time optimization requirements, the process optimization must build the corresponding system, combined with the current mobile Internet. 4G and other development background, put forward the automotive enterprise system integration needs, as well as the mobile service requirements of different business entities. Secondly, through the original OTD process and responsibility for a reasonable combing. Follow the concept of global optimization, from sales forecasting management, order management, production planning, scheduling and execution management, procurement and in-plant logistics management, vehicle logistics management several links. Refactoring the order-to-delivery process in the order-pull mode to optimize the internal process and shorten the time from the order-to-delivery. Then, from the operational level. Aiming at the problem of long time in order management and whole vehicle logistics, the OTD time compression model in order pull mode is established, and the algorithm and calculation examples are designed to solve and verify it. Using SOA (Service-Oriented Architecture) idea, concept and technology, on the basis of considering the demand of OTD platform in the order pull mode, the paper puts forward. Build the system integration framework of automobile OTD platform, integrate the original automobile information system resources, design the system module, and build the mobile office subsystem framework based on mobile middleware I MC. Finally, taking the OTD project of CA Company as an example, the planning, steps and process of implementing the OTD platform project, as well as the benefits obtained in the later period are discussed. Make this article in the automotive manufacturing industry to promote OTD has a strong practical significance.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471;TP311.52

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