本文關(guān)鍵詞：奉節(jié)縣農(nóng)村電子商務(wù)模式研究　出處：《重慶三峽學(xué)院》2017年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：隨著現(xiàn)代網(wǎng)絡(luò)技術(shù)的飛速發(fā)展,農(nóng)村電子商務(wù)成了助推農(nóng)村經(jīng)濟(jì)大發(fā)展的重要武器。通過(guò)大力發(fā)展農(nóng)村電子商務(wù)倒逼農(nóng)業(yè)產(chǎn)業(yè)升級(jí),轉(zhuǎn)變流通方式,促進(jìn)農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革,加快農(nóng)業(yè)現(xiàn)代化的步伐,使"三農(nóng)"得以良好有序、健康快速的發(fā)展。本文是在對(duì)奉節(jié)縣農(nóng)村電子商務(wù)發(fā)展的現(xiàn)狀進(jìn)行深入調(diào)研的基礎(chǔ)之上完成的。筆者通過(guò)對(duì)奉節(jié)縣農(nóng)村電子商務(wù)的發(fā)展進(jìn)行深入調(diào)研、分析、總結(jié),歸納出了 "農(nóng)戶+農(nóng)村淘寶合伙人+第三方平臺(tái)"模式、"農(nóng)戶+農(nóng)業(yè)公司(合作社)+電商平臺(tái)"模式、"農(nóng)戶+農(nóng)民電商合作社+電商平臺(tái)"模式等三種農(nóng)村電子商務(wù)模式。分別從模式的概述、運(yùn)行程序、特點(diǎn)、運(yùn)行效果、典型案例、模式分析等六個(gè)方面對(duì)這三種模式進(jìn)行了深入研究。筆者認(rèn)為"農(nóng)戶+農(nóng)民電商合作社+電商平臺(tái)"模式是目前最有利于邊遠(yuǎn)的貧困山區(qū)大力發(fā)展特色生態(tài)效益農(nóng)業(yè)、山地農(nóng)業(yè)、休閑觀光農(nóng)業(yè)、訂單定制農(nóng)業(yè)的農(nóng)村電子商務(wù)模式。這種模式順應(yīng)了市場(chǎng)多樣化、多元化的發(fā)展需求,通過(guò)消費(fèi)的個(gè)性化需求來(lái)指導(dǎo)生產(chǎn),很好地避免了產(chǎn)品的同質(zhì)化、產(chǎn)品供應(yīng)不足、產(chǎn)品過(guò)剩等問(wèn)題,這種農(nóng)村電子商務(wù)模式倒逼農(nóng)戶和網(wǎng)商進(jìn)行改革,不斷探索新的出路,這契合了當(dāng)前我國(guó)大力推行農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革的本質(zhì)要求,因此具有一定的推廣意義。筆者還針對(duì)當(dāng)前奉節(jié)縣農(nóng)村電子商務(wù)發(fā)展中存在的物流體系急需加強(qiáng)和改善;農(nóng)村電子商務(wù)專(zhuān)業(yè)技術(shù)人才匱乏;農(nóng)特產(chǎn)品的標(biāo)準(zhǔn)認(rèn)證困難;政策支持和資金支持力度有待加強(qiáng)等問(wèn)題,給出了加大政府對(duì)農(nóng)村電子商務(wù)的扶持力度;建設(shè)高效率多功能的物流體系;打造一支高素質(zhì)的專(zhuān)業(yè)電商技術(shù)人才隊(duì)伍;加快建設(shè)農(nóng)特產(chǎn)品溯源體系等四點(diǎn)可行性的建議。
[Abstract]:With the rapid development of modern network technology, rural electronic commerce has become an important weapon to promote the development of rural economy. We will promote the structural reform on the supply side of agriculture, speed up the pace of agricultural modernization, and make the "three rural areas" in good order. Healthy and rapid development. This paper is on the basis of in-depth investigation of the development of rural e-commerce in Fengjie County. The author through the development of rural e-commerce in Fengjie County in-depth investigation, analysis. Summed up, summed up the "rural farmers Taobao partner third party platform" model, "farmers' agricultural companies (cooperatives) e-commerce platform" model. There are three kinds of rural electronic commerce modes, such as "Peasant Peasants' E-Commerce Cooperative platform" model, respectively from the overview of the model, operation procedures, characteristics, operational results, typical cases. Six aspects, such as model analysis, have studied these three models in depth. The author thinks that "the platform of Farmers' Farmers' E-Commerce Cooperative" The model is currently the most conducive to the remote poor mountain areas to vigorously develop characteristic ecological benefits of agriculture. Mountain agriculture, leisure and sightseeing agriculture, order customized agriculture of rural e-commerce model. This model conforms to the diversified market, diversified development needs, through the personalized demand of consumption to guide production. It can avoid the problems of homogenization of products, insufficient supply of products, surplus of products and so on. This mode of rural electronic commerce forces farmers and network merchants to reform and constantly explore new ways out. This is in line with the current China's efforts to implement the supply-side structural reform of the essence of the requirements. The author also aims at the logistics system existing in the development of rural electronic commerce in Fengjie county, which is in urgent need of strengthening and improving. The rural electronic commerce specialized technical personnel is scarce; The standard certification of agricultural special products is difficult; The policy support and the fund support need to be strengthened and so on. Constructing efficient and multifunctional logistics system; To create a high-quality team of professional ecommerce technical personnel; Speed up the construction of agricultural products traceability system and other four feasible suggestions.
【學(xué)位授予單位】：重慶三峽學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F724.6

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