本文選題：決策心理學(xué) + 資金投入　； 參考：《成才與就業(yè)》2015年Z1期

【摘要】：正如果你是一家航空公司的董事長(zhǎng),你已經(jīng)投資了1000萬美元來開發(fā)一個(gè)飛機(jī)項(xiàng)目。在該項(xiàng)目完成90%時(shí),另外一家公司已經(jīng)開始為類似的飛機(jī)做市場(chǎng)調(diào)查了,并且很明顯的是,對(duì)方的飛機(jī)已經(jīng)被證明速度更快、價(jià)格更便宜。請(qǐng)問,你會(huì)把余下的資金投入到最后10%的開發(fā)工作中嗎?這是決策心理學(xué)研究中的一個(gè)典型問題。研究的結(jié)果顯示,85%的被調(diào)查者傾向于繼續(xù)投入直到完成項(xiàng)目開發(fā)。然而,當(dāng)給出的問題隱去了第一句話,即:不告訴被調(diào)查
[Abstract]:If you are the chairman of an airline, you have invested $10 million to develop an aircraft project. By the time the project was completed, another company had begun to do market research for similar aircraft, and it was clear that each other's aircraft had proved faster and cheaper. Will you put the rest of your money into the last 10% of the development effort? This is a typical problem in the study of decision psychology. The results of the study showed that 85% of the respondents preferred to continue to invest until the project was completed. However, when the given question conceals the first sentence, that is, do not tell the investigation
【作者單位】： 同濟(jì)大學(xué)學(xué)生就業(yè)中心;
【分類號(hào)】：C934

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相關(guān)期刊論文 前2條

1 袁捷敏;應(yīng)該建立“決策心理學(xué)”[J];決策探索;1995年12期

2 王成學(xué);決策者的摯友——評(píng)介《決策心理學(xué)》[J];理論探討;1991年04期

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本文編號(hào)：1898508