【文章頁數(shù)】：70 頁

【學(xué)位級別】：碩士

【文章目錄】：
Abstract
ABBREVIATIONS
CHAPTER Ⅰ INTRODUCTION
    1.1 BACKGROUND AND SIGNIFICANCE OF THE BUSINESS
    1.2 BUSINESSS IDEA
    1.3 RESEARCH BUSINESS PLAN OBJECTIVES
    1.4 MISSION AND VISION
    1.5 BUSINESS GOALS
    1.6 LITERATURE REVIEW
    1.7 STRUCTURE OF THE BUSINESS PLAN
CHAPTER Ⅱ THE PRODUCTS
    2.1 THE PRODUCTS
    2.2 JUSTIFICATION OF OPPORTUNITIES
    2.3 INDUSTRY
    2.4 DAILY OPERATIONS AND PRODUCTION
    2.5 COMPETITIVE COMPARISON
    2.6 SUPPLIERS
    2.7 MANAGEMENT CONTROLS
CHAPTER Ⅲ BUSINESS ENVIRONMENT ANALYSIS
    3.1 SOCIAL FACTORS AFFECTING THE GROWTH ENTREPRENEURS
        3.1.1 SOCIAL ATTITUDE
        3.1.2 EDUCATION AND LANGUAGE
        3.1.3 SOCIAL RESPONSIBILITY
        3.1.4 CONSUMER PREFERENCES
        3.1.5 GENERATIONAL DIFFERENCES
        3.1.6 ROLE AND STATUS IN SOCIETY
    3.2 ECONOMIC FACTORS
        3.2.1 ACCESS TO FINANCE
        3.2.2 INFLATION
        3.2.3 ACCESS TO PUBLIC INFRASTRUCTURE
    3.3 COMPETITION
    3.4 TAXATION
    3.5 CHANGE DYNAMICS
    3.6 TECHNOLOGY
CHAPTER Ⅳ MARKET ANALYSIS
    4.1 INDUSTRY ANALYSIS
    4.2 MARKET SIZE
    4.3 INDUSTRY PARTICIPANTS
    4.4 MAIN COMPETITORS/MARKET SHARE
    4.5 MARKET SEGMENTS
        4.5.1 TARGET MARKET SEGMENT STRATEGY
        4.5.2 MARKET NEEDS
        4.5.3 MARKET TRENDS
        4.5.4 MARKET GROWTH
        4.5.5 POSITIONING
    4.6 MARKETING STRATEGY AND IMPLEMENTATION
    4.7 STRATEGY PYRAMID
    4.8 MARKETING STRATEGY AND POSITIONING
CHAPTER Ⅴ ORGANIZATIONAL OPERATION MANAGEMENT PLAN
    5.1 ORGANZATION STRUCTURE
    5.2 HUMAN RESOURCE MANAGEMENT
        5.2.1 TRAINING
        5.2.2 PROMOTIONS
        5.2.3 REMUNERATION AND INCENTIVES
        5.2.4 LICENSES,PERMITS AND BY-LAWS
    5.3 OPERATIONAL/PRODUCTION
    5.4 PRODUCTION STRATEGY
    5.5 PRODUCTION PROCESS
CHAPTER Ⅵ FINANCIAL PLAN AND RISK ANALYSIS
    6.1 DATA ANALYSIS
    6.2 THE CASHFLOW STATEMENT
    6.3 INCOME STATEMENT
    6.4 PRO-FORMA BALANCE SHEET
    6.5 BREAK EVEN ANALYSIS
    6.6 EXPECTED PROFITABILITY RATIO
    6.7 RISK ANALYSIS
    6.8 CONCLUSION
REFERENCE
Appendix
EXECUTIVE SUMMARY
攻讀碩士學(xué)位期間取得的研究成果
ACKNOWLEDGEMENT
附件



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