本文關(guān)鍵詞： 眾包 威客 開(kāi)放式創(chuàng)新 參與行為 影響因素 任務(wù)屬性　出處：《重慶大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著互聯(lián)網(wǎng)普及率的逐漸提高以及Web2.0時(shí)代網(wǎng)絡(luò)虛擬產(chǎn)品交易的興起，創(chuàng)意產(chǎn)品交易已經(jīng)形成了一種新的網(wǎng)絡(luò)商業(yè)模式。眾包是一種開(kāi)放式創(chuàng)新，其成功與否與任務(wù)解決者的參與數(shù)量密切相關(guān)，研究影響任務(wù)解決者參與的因素對(duì)于吸引更多高水平的開(kāi)發(fā)人員參與任務(wù)從而獲得滿(mǎn)意方案具有重要意義。本文以行為動(dòng)機(jī)理論、新產(chǎn)品開(kāi)發(fā)理論以及創(chuàng)意競(jìng)賽理論為指導(dǎo)，通過(guò)實(shí)證的方法分析眾包網(wǎng)站上創(chuàng)意產(chǎn)品交易過(guò)程中哪些因素影響單個(gè)任務(wù)參與者的數(shù)量以及最終中標(biāo)者的能力等級(jí)。 本文利用中國(guó)最大的威客網(wǎng)——豬八戒網(wǎng)的實(shí)際數(shù)據(jù)分析了任務(wù)屬性設(shè)置以及市場(chǎng)競(jìng)爭(zhēng)狀況對(duì)任務(wù)解決者數(shù)量以及中標(biāo)者能力等級(jí)的影響。研究發(fā)現(xiàn)，任務(wù)發(fā)布者在發(fā)布一個(gè)任務(wù)之前，往往會(huì)參考同類(lèi)任務(wù)的屬性設(shè)置，表明存在一個(gè)學(xué)習(xí)效應(yīng)。此外，研究表明任務(wù)發(fā)布者對(duì)任務(wù)參數(shù)的不同設(shè)置將會(huì)導(dǎo)致參與者行為上表現(xiàn)出極大的差異性。在對(duì)任務(wù)屬性與最終參與任務(wù)之間的研究發(fā)現(xiàn)任務(wù)賞金越高，任務(wù)難度越小，，任務(wù)期限越長(zhǎng)同時(shí)競(jìng)爭(zhēng)性任務(wù)的數(shù)量越少，那么任務(wù)的交稿人數(shù)就會(huì)越多。較高的賞金、較長(zhǎng)的任務(wù)期限和較高的任務(wù)難度會(huì)使得最終中標(biāo)者能力等級(jí)較高。 研究表明任務(wù)交稿人數(shù)受到任務(wù)賞金、期限、市場(chǎng)競(jìng)爭(zhēng)性狀況等因素的影響，因此對(duì)于一個(gè)潛在的任務(wù)發(fā)布者來(lái)說(shuō)，要想獲得更多的作品，可以從任務(wù)賞金、期限以及與其他任務(wù)相比的屬性設(shè)置來(lái)達(dá)到目的。此外，如果任務(wù)發(fā)布者的目的是想要吸引“高手”來(lái)參與，那么任務(wù)屬性的設(shè)置將又會(huì)有所不同。通過(guò)本文的研究，將會(huì)為眾服務(wù)包平臺(tái)參與者提供可供借鑒的依據(jù)。
[Abstract]:With the increasing popularity of the Internet and the rise of online virtual product trading in the Web2.0 era, creative product trading has formed a new network business model. Crowdsourcing is an open innovation. Their success is closely related to the number of mission resolution participants, It is important to study the factors that affect the participation of task solvers in order to attract more high-level developers to participate in the task and obtain satisfactory solutions. This paper is guided by behavioral motivation theory, new product development theory and creative competition theory. Through the empirical analysis of the crowdsourcing website creative product trading process which factors affect the number of individual task participants and the ability of the final successful bidder. This paper analyzes the effect of task attribute setting and market competition on the number of task solvers and the ability level of the successful bidder by using the actual data of China's largest Weike network-#china_person0# net. Task publishers often refer to the property settings of similar tasks before publishing a task, indicating that there is a learning effect. The research shows that task publishers' different setting of task parameters will lead to great differences in behavior of participants. The study on task properties and task participation shows that the higher the reward, the less difficult the task. The longer the task duration and the less the number of competitive tasks, the more the task will be submitted. Higher reward, longer task duration and higher task difficulty will result in higher ability of the winning bidder. Studies have shown that task submissions are influenced by task rewards, deadlines, market competitiveness, and so on, so for a potential task publisher, more work can be obtained from the task reward. In addition, if the task publisher wants to attract the "master" to participate, then the setting of the task property will be different. Will provide the reference basis for the participants of the public service package platform.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F224;F49

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本文編號(hào)：1509543