本文關(guān)鍵詞： 電信服務(wù)企業(yè) 競(jìng)爭(zhēng)力提升 SWOT分析　出處：《廣西師范大學(xué)》2016年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：近20年,隨著我國(guó)產(chǎn)業(yè)分工的深化,作為現(xiàn)代服務(wù)業(yè)重要組成部分的電信行業(yè)異軍突起,成為我國(guó)信息化程度和信息化技術(shù)水平最高的行業(yè)之一。伴隨巨大的信息消費(fèi)需求,電信運(yùn)營(yíng)商的網(wǎng)絡(luò)結(jié)構(gòu)、業(yè)務(wù)模式、客戶服務(wù)逐漸從傳統(tǒng)的單一業(yè)務(wù)運(yùn)營(yíng)向全業(yè)務(wù)運(yùn)營(yíng)轉(zhuǎn)變,網(wǎng)絡(luò)運(yùn)維逐步向?qū)I(yè)化、集約化、扁平化轉(zhuǎn)型。隨著4G、移動(dòng)轉(zhuǎn)售、ICT、云計(jì)算、大數(shù)據(jù)等新業(yè)務(wù)的拓展,各運(yùn)營(yíng)商將競(jìng)爭(zhēng)力提升的重點(diǎn)轉(zhuǎn)向開(kāi)發(fā)新產(chǎn)品、拓展新業(yè)務(wù)、運(yùn)用新技術(shù),不斷拓展高效、集約、開(kāi)放的運(yùn)營(yíng)支撐以促進(jìn)企業(yè)的成功轉(zhuǎn)型。本文所研究的廣州KW公司不僅面臨中國(guó)移動(dòng)、中國(guó)聯(lián)通、中國(guó)電信三大運(yùn)營(yíng)商在人才、資源、資金和服務(wù)等的全方位擠壓,在廣州區(qū)域,還受到鵬博士網(wǎng)絡(luò)、電力通信、盈通網(wǎng)絡(luò)、e家寬帶、省有線網(wǎng)絡(luò)、長(zhǎng)城寬帶等眾多地方運(yùn)營(yíng)商的激烈競(jìng)爭(zhēng),公司存在發(fā)展方向不明確、市場(chǎng)開(kāi)拓?zé)o力、企業(yè)人才缺乏、激勵(lì)不到位、執(zhí)行力不強(qiáng)等問(wèn)題,經(jīng)營(yíng)一直處于現(xiàn)金流極度短缺、經(jīng)營(yíng)壓力越來(lái)越大的困境之中,歸根結(jié)底是沒(méi)有培育出適合公司發(fā)展的競(jìng)爭(zhēng)力。如何在競(jìng)爭(zhēng)性的市場(chǎng)條件下,通過(guò)培育自身的資源和能力,獲取外部資源進(jìn)行整合加以利用,開(kāi)創(chuàng)自己的優(yōu)勢(shì)領(lǐng)域,在為顧客創(chuàng)造價(jià)值的同時(shí),實(shí)現(xiàn)本企業(yè)贏利,從而提升企業(yè)的競(jìng)爭(zhēng)力,成為廣州KW公司急需解決的問(wèn)題。本文依據(jù)核心競(jìng)爭(zhēng)力理論、流程管理理論、激勵(lì)理論等,借助SWOT分析法,對(duì)如何提升新的競(jìng)爭(zhēng)環(huán)境和市場(chǎng)背景下廣州KW公司的競(jìng)爭(zhēng)力進(jìn)行深入分析,并提出提升企業(yè)持續(xù)競(jìng)爭(zhēng)力的途徑。首先：本文對(duì)國(guó)內(nèi)外學(xué)者關(guān)于企業(yè)競(jìng)爭(zhēng)力和核心競(jìng)爭(zhēng)力研究的理論成果進(jìn)行了全面總結(jié),并在此基礎(chǔ)上進(jìn)行梳理進(jìn)而提出企業(yè)競(jìng)爭(zhēng)力是一個(gè)復(fù)雜的系統(tǒng),不同的企業(yè)、所處的時(shí)期與環(huán)境不同,其所需建立與提升的競(jìng)爭(zhēng)力策略也有所不同的觀點(diǎn)。其次：本文借助SWOT分析法對(duì)廣州KW公司在市場(chǎng)競(jìng)爭(zhēng)中的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅等進(jìn)行了深入分析,找出了其在提升競(jìng)爭(zhēng)力方面所面臨的戰(zhàn)略意圖不明確、缺乏有效的制度與流程、政府支持力度下降、激勵(lì)與執(zhí)行力不到位、未能持續(xù)改進(jìn)等問(wèn)題,并對(duì)問(wèn)題產(chǎn)生的原因進(jìn)行系統(tǒng)全面的分析。最后,本文綜合理論分析,根據(jù)廣州地區(qū)電信企業(yè)在市場(chǎng)競(jìng)爭(zhēng)下所面臨的內(nèi)外部環(huán)境,結(jié)合廣州KW公司發(fā)展現(xiàn)狀與存在問(wèn)題,從制定基于競(jìng)爭(zhēng)力導(dǎo)向的戰(zhàn)略發(fā)展規(guī)劃、優(yōu)化基競(jìng)爭(zhēng)力提升的流程管理、做好激勵(lì)管理、執(zhí)行到位、基于三維一體的創(chuàng)新服務(wù)、持續(xù)改進(jìn)共六個(gè)方面來(lái)闡明競(jìng)爭(zhēng)力的提升策略。
[Abstract]:In the past 20 years, with the deepening of industrial division of labor in China, the telecommunications industry, as an important part of modern service industry, has suddenly emerged. It has become one of the industries with the highest level of informatization and information technology. With the huge demand for information consumption, the network structure and business model of telecom operators. Customer service gradually from the traditional single business operation to the whole business operation, network operation and maintenance gradually to specialization, intensification, flattening transformation. With 4G, mobile resale ICT, cloud computing. Big data and other new business expansion, operators will enhance the competitiveness of the focus on the development of new products, new business, the use of new technology, continuous expansion of efficiency, intensive. Open operation support to promote the successful transformation of enterprises. The Guangzhou KW Company studied in this paper not only faces China Mobile, China Unicom, China Telecom in the talent, resources. The comprehensive squeeze of funds and services, in the Guangzhou area, is also subject to fierce competition from many local operators, such as Dr. Peng network, electric power communication, surplus network, wideband, provincial cable network, the Great Wall broadband and so on. The company has some problems such as unclear direction of development, weak market development, lack of talents, lack of incentive, weak execution and so on. The operation has been in extreme shortage of cash flow, and the pressure of operation is increasing. In the final analysis, there is no competitive power suitable for the development of the company. Under competitive market conditions, how to integrate and utilize external resources by cultivating their own resources and abilities. In order to create the value for customers, realize the profit of the enterprise and enhance the competitiveness of the enterprise, it has become an urgent problem for Guangzhou KW Company to solve. This paper is based on the core competitiveness theory. Process management theory, incentive theory and so on, with the help of SWOT analysis, how to enhance the competitiveness of Guangzhou KW Company under the new competitive environment and market background is deeply analyzed. And put forward the way to enhance the sustainable competitiveness of enterprises. First, this paper summarizes the theoretical results of domestic and foreign scholars on the competitiveness of enterprises and core competitiveness. And on the basis of this combing and then put forward that the competitiveness of enterprises is a complex system, different enterprises, in different periods and environment. Its need to establish and promote the competitiveness strategy is also different. Secondly: this paper uses SWOT analysis to Guangzhou KW company in the market competition strengths, weaknesses, opportunities. The threat is analyzed in depth to find out the strategic intention is not clear, the lack of effective system and process, the decline of government support, and the lack of incentive and implementation. Problems such as failure to continue to improve, and the causes of the problems are systematically and comprehensively analyzed. Finally, this paper synthesizes the theoretical analysis, according to the internal and external environment faced by the telecom enterprises in Guangzhou under the market competition. Combined with the current situation and existing problems of Guangzhou KW Company, from the formulation of Competition-oriented strategic development planning, optimization of the process management of the promotion of competitiveness, to do a good job of incentive management, implementation in place. Based on the three-dimensional integration of innovative services, continuous improvement of a total of six aspects to clarify the competitiveness of the promotion strategy.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F626;F271
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本文編號(hào)：1477334