本文關(guān)鍵詞： 電信服務(wù)企業(yè) 競爭力提升 SWOT分析　出處：《廣西師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：近20年,隨著我國產(chǎn)業(yè)分工的深化,作為現(xiàn)代服務(wù)業(yè)重要組成部分的電信行業(yè)異軍突起,成為我國信息化程度和信息化技術(shù)水平最高的行業(yè)之一。伴隨巨大的信息消費需求,電信運營商的網(wǎng)絡(luò)結(jié)構(gòu)、業(yè)務(wù)模式、客戶服務(wù)逐漸從傳統(tǒng)的單一業(yè)務(wù)運營向全業(yè)務(wù)運營轉(zhuǎn)變,網(wǎng)絡(luò)運維逐步向?qū)I(yè)化、集約化、扁平化轉(zhuǎn)型。隨著4G、移動轉(zhuǎn)售、ICT、云計算、大數(shù)據(jù)等新業(yè)務(wù)的拓展,各運營商將競爭力提升的重點轉(zhuǎn)向開發(fā)新產(chǎn)品、拓展新業(yè)務(wù)、運用新技術(shù),不斷拓展高效、集約、開放的運營支撐以促進企業(yè)的成功轉(zhuǎn)型。本文所研究的廣州KW公司不僅面臨中國移動、中國聯(lián)通、中國電信三大運營商在人才、資源、資金和服務(wù)等的全方位擠壓,在廣州區(qū)域,還受到鵬博士網(wǎng)絡(luò)、電力通信、盈通網(wǎng)絡(luò)、e家寬帶、省有線網(wǎng)絡(luò)、長城寬帶等眾多地方運營商的激烈競爭,公司存在發(fā)展方向不明確、市場開拓?zé)o力、企業(yè)人才缺乏、激勵不到位、執(zhí)行力不強等問題,經(jīng)營一直處于現(xiàn)金流極度短缺、經(jīng)營壓力越來越大的困境之中,歸根結(jié)底是沒有培育出適合公司發(fā)展的競爭力。如何在競爭性的市場條件下,通過培育自身的資源和能力,獲取外部資源進行整合加以利用,開創(chuàng)自己的優(yōu)勢領(lǐng)域,在為顧客創(chuàng)造價值的同時,實現(xiàn)本企業(yè)贏利,從而提升企業(yè)的競爭力,成為廣州KW公司急需解決的問題。本文依據(jù)核心競爭力理論、流程管理理論、激勵理論等,借助SWOT分析法,對如何提升新的競爭環(huán)境和市場背景下廣州KW公司的競爭力進行深入分析,并提出提升企業(yè)持續(xù)競爭力的途徑。首先：本文對國內(nèi)外學(xué)者關(guān)于企業(yè)競爭力和核心競爭力研究的理論成果進行了全面總結(jié),并在此基礎(chǔ)上進行梳理進而提出企業(yè)競爭力是一個復(fù)雜的系統(tǒng),不同的企業(yè)、所處的時期與環(huán)境不同,其所需建立與提升的競爭力策略也有所不同的觀點。其次：本文借助SWOT分析法對廣州KW公司在市場競爭中的優(yōu)勢、劣勢、機會、威脅等進行了深入分析,找出了其在提升競爭力方面所面臨的戰(zhàn)略意圖不明確、缺乏有效的制度與流程、政府支持力度下降、激勵與執(zhí)行力不到位、未能持續(xù)改進等問題,并對問題產(chǎn)生的原因進行系統(tǒng)全面的分析。最后,本文綜合理論分析,根據(jù)廣州地區(qū)電信企業(yè)在市場競爭下所面臨的內(nèi)外部環(huán)境,結(jié)合廣州KW公司發(fā)展現(xiàn)狀與存在問題,從制定基于競爭力導(dǎo)向的戰(zhàn)略發(fā)展規(guī)劃、優(yōu)化基競爭力提升的流程管理、做好激勵管理、執(zhí)行到位、基于三維一體的創(chuàng)新服務(wù)、持續(xù)改進共六個方面來闡明競爭力的提升策略。
[Abstract]:In the past 20 years, with the deepening of industrial division of labor in China, the telecommunications industry, as an important part of modern service industry, has suddenly emerged. It has become one of the industries with the highest level of informatization and information technology. With the huge demand for information consumption, the network structure and business model of telecom operators. Customer service gradually from the traditional single business operation to the whole business operation, network operation and maintenance gradually to specialization, intensification, flattening transformation. With 4G, mobile resale ICT, cloud computing. Big data and other new business expansion, operators will enhance the competitiveness of the focus on the development of new products, new business, the use of new technology, continuous expansion of efficiency, intensive. Open operation support to promote the successful transformation of enterprises. The Guangzhou KW Company studied in this paper not only faces China Mobile, China Unicom, China Telecom in the talent, resources. The comprehensive squeeze of funds and services, in the Guangzhou area, is also subject to fierce competition from many local operators, such as Dr. Peng network, electric power communication, surplus network, wideband, provincial cable network, the Great Wall broadband and so on. The company has some problems such as unclear direction of development, weak market development, lack of talents, lack of incentive, weak execution and so on. The operation has been in extreme shortage of cash flow, and the pressure of operation is increasing. In the final analysis, there is no competitive power suitable for the development of the company. Under competitive market conditions, how to integrate and utilize external resources by cultivating their own resources and abilities. In order to create the value for customers, realize the profit of the enterprise and enhance the competitiveness of the enterprise, it has become an urgent problem for Guangzhou KW Company to solve. This paper is based on the core competitiveness theory. Process management theory, incentive theory and so on, with the help of SWOT analysis, how to enhance the competitiveness of Guangzhou KW Company under the new competitive environment and market background is deeply analyzed. And put forward the way to enhance the sustainable competitiveness of enterprises. First, this paper summarizes the theoretical results of domestic and foreign scholars on the competitiveness of enterprises and core competitiveness. And on the basis of this combing and then put forward that the competitiveness of enterprises is a complex system, different enterprises, in different periods and environment. Its need to establish and promote the competitiveness strategy is also different. Secondly: this paper uses SWOT analysis to Guangzhou KW company in the market competition strengths, weaknesses, opportunities. The threat is analyzed in depth to find out the strategic intention is not clear, the lack of effective system and process, the decline of government support, and the lack of incentive and implementation. Problems such as failure to continue to improve, and the causes of the problems are systematically and comprehensively analyzed. Finally, this paper synthesizes the theoretical analysis, according to the internal and external environment faced by the telecom enterprises in Guangzhou under the market competition. Combined with the current situation and existing problems of Guangzhou KW Company, from the formulation of Competition-oriented strategic development planning, optimization of the process management of the promotion of competitiveness, to do a good job of incentive management, implementation in place. Based on the three-dimensional integration of innovative services, continuous improvement of a total of six aspects to clarify the competitiveness of the promotion strategy.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F626;F271
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本文編號：1477334