本文關(guān)鍵詞：遂寧移動(dòng)集團(tuán)客戶細(xì)分研究　出處：《電子科技大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 價(jià)值評(píng)估 市場(chǎng)細(xì)分 集團(tuán)業(yè)務(wù)鏈 行業(yè)信息化 集團(tuán)客戶偏好

【摘要】：隨著移動(dòng)通信的發(fā)展，通信運(yùn)營(yíng)商提供的產(chǎn)品和服務(wù)逐漸趨于同質(zhì)化，用戶對(duì)移動(dòng)通信運(yùn)營(yíng)商的選擇變得更自由，替換成本變得更低，作為集團(tuán)客戶為運(yùn)營(yíng)商的收入做出了巨大的貢獻(xiàn)，隨著各行各業(yè)對(duì)信息化水平的依賴(lài)程度的提升，通過(guò)信息化產(chǎn)品的整體捆綁進(jìn)行集團(tuán)合作成為了運(yùn)營(yíng)商的必然選擇，如何在集團(tuán)客戶市場(chǎng)的競(jìng)爭(zhēng)中立于不敗之地，如何能夠增加和集團(tuán)客戶的合作深度和廣度，，在此種情況下如何對(duì)集團(tuán)客戶市場(chǎng)細(xì)化就顯得特別重要。 本論文正是針對(duì)上述問(wèn)題，以遂寧移動(dòng)集團(tuán)客戶為主要的研究對(duì)象，通過(guò)對(duì)集團(tuán)客戶特征分析和把握，考慮集團(tuán)客戶的當(dāng)前價(jià)值及后期價(jià)值，建立科學(xué)合理的價(jià)值評(píng)估方法，考慮集團(tuán)客戶發(fā)展過(guò)程中不同集團(tuán)的偏好及對(duì)信息化程度需求的不同，對(duì)集團(tuán)客戶進(jìn)行規(guī)范的細(xì)分。根據(jù)集團(tuán)客戶動(dòng)態(tài)發(fā)展過(guò)程中可能遇到的問(wèn)題，對(duì)集團(tuán)客戶成長(zhǎng)過(guò)程提供合理科學(xué)的管理，為遂寧移動(dòng)在集團(tuán)客戶的競(jìng)爭(zhēng)中探索解決思路及對(duì)策。 主要內(nèi)容為： 1．通過(guò)對(duì)市場(chǎng)細(xì)分理論和移動(dòng)通訊市場(chǎng)營(yíng)運(yùn)與競(jìng)爭(zhēng)環(huán)境進(jìn)行初步分析。 2．詳細(xì)研究了遂寧移動(dòng)集團(tuán)客戶細(xì)分所具備的條件和對(duì)其進(jìn)行細(xì)分的標(biāo)準(zhǔn)。 3．研究了遂寧移動(dòng)集團(tuán)客戶市場(chǎng)動(dòng)態(tài)發(fā)展中可能出現(xiàn)的問(wèn)題。 4．研究了基于集團(tuán)客戶偏好及信息化需求的集團(tuán)細(xì)分。 5．研究遂寧移動(dòng)集團(tuán)客戶細(xì)分實(shí)施對(duì)策及建議。┅┅
[Abstract]:With the development of mobile communication, the products and services provided by the communication operators tend to be homogenized gradually, and the users' choice of the mobile communication operators becomes freer and the replacement cost becomes lower. As a group customer has made a great contribution to the revenue of the operators, with the improvement of the degree of dependence of various industries on the level of information technology. Group cooperation through the integration of information products has become the inevitable choice of operators, how to be in an invincible position in the group customer market competition, how to increase the depth and breadth of cooperation with group customers. In this case, how to refine the group customer market is particularly important. This paper is aimed at the above problems, Suining Mobile Group customers as the main research object, through the group customer characteristics analysis and grasp, consider the group customer's current value and later value. To establish a scientific and reasonable method of value evaluation, taking into account the different group preferences and different needs for the degree of informatization in the process of group customer development. According to the group customer dynamic development process may meet the problem, provides the reasonable scientific management to the group customer growth process. In order to Suining mobile in the group of customers in the competition to explore solutions and countermeasures. The main contents are: 1. Through the market segmentation theory and the mobile communication market operation and the competition environment carries on the preliminary analysis. 2. The requirements and standards of Suining Mobile Group customer segmentation are studied in detail. 3. The possible problems in the dynamic development of Suining Mobile Group customer market are studied. 4. The group segmentation based on group customer preference and information demand is studied. 5. study the implementation countermeasures and suggestions of Suining Mobile Group customer Segmentation.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F626

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