本文關(guān)鍵詞：馬鞍山聯(lián)通3G過渡期市場戰(zhàn)略研究

  更多相關(guān)文章： 馬鞍山 聯(lián)通 過渡期 市場 戰(zhàn)略 研究

• ABSTRACT4-9
• Chapter Ⅰ Introduction9-13
• 1.1 Research Background9-10
• 1.2 Research Objective10-11
• 1.3 Research Method11-12
• 1.4 Research Structure12-13
• Chapter Ⅱ Theoretical Framework13-25
• 2.1 Marketing Theory13-15
• 2.1.1 4P Theory13
• 2.1.2 Extension of 4P Theory13-14
• 2.1.3 Market Segmentation14-15
• 2.2 Business Strategy Theory15-17
• 2.2.1 PEST Analysis15-16
• 2.2.2 SWOT Analysis16-17
• 2.3 3G and 4G Technology Introduction and Industrial Chain17-25
• 2.3.1 Mobile Telecommunication Technology Innovation17-20
• 2.3.2 Network Characteristics and Development Direction of the Three20-22
• 2.3.3 Introduction of 3G Industrial Chain22-25
• Chapter Ⅲ External Analysis of CU-MAS Company25-34
• 3.1 Macro Environment Analysis25-30
• 3.1.1 Macro Political Environment Analysis25-27
• 3.1.2 Macro Economic and Social Environment27-28
• 3.1.3 Macro Technological Environment28-30
• 3.2 Market Share Analysis30-31
• 3.2.1 Revenue Market Share30
• 3.2.2 Subscriber Market Share30-31
• 3.2.3 Revenue Structure and Business Structure31
• 3.3 Industry Analysis in Maanshan31-34
• 3.3.1 Introduction of CU-MAS Company31
• 3.3.2 Competition Analysis of Telecommunication Industry in Maanshan31-32
• 3.3.3 Market Strategies of CMCC and CTC in Maanshan and 4G Initial Performance32-34
• Chapter Ⅳ Internal Analysis of CU-MAS Company34-53
• 4.1 SWOT Analysis for CU-MAS Company34-44
• 4.1.1 Advantage34-36
• 4.1.2 Weakness36-38
• 4.1.3 Opportunities38-40
• 4.1.4 Threat40-44
• 4.2 3G Marketing Strategy of CU-MAS Company44-47
• 4.2.1 Target Market Marketing Strategy Analysis44-46
• 4.2.2 Market Targeting46-47
• 4.2.3 Market Positioning47
• 4.3 Problems for 3G Marketing in CU-MAS Company47-53
• 4.3.1 High Price and Confused Market Positioning47-48
• 4.3.2 Weak Channel and Poor Consumption Experience48-49
• 4.3.3 Regulatory Risk49-50
• 4.3.4 Lack of Corporate Business Clients and Competitive Combined Product50-53
• Chapter Ⅴ Marketing Strategy for CU-MAS Company53-61
• 5.1 4P Marketing Strategy Based on Market Positioning53-55
• 5.1.1 Undifferentiated Marketing Strategy in Public Market53-54
• 5.1.2 Differentiated Marketing Strategy in High-end Market54-55
• 5.1.3 Centralized Marketing Strategy in Special Market55
• 5.2 Construction of Sales Channels55-58
• 5.2.1 E-business Development in Telecommunication Operators56-57
• 5.2.2 Grid Sales Team Building57
• 5.2.3 Corporate Business Client Sales Team Building57-58
• 5.3 Supervision of Interconnection58-59
• 5.4 Competitive Products for Corporate Customers59-61
• Chapter Ⅵ Conclusion61-63
• 6.1 Conclusion61
• 6.2 Limitations61-63
• References63-66
• Acknowledgements66-67

【相似文獻】

中國期刊全文數(shù)據(jù)庫 前10條

1 ;Business Ecosystem Strategies of Mobile Network Operators in the 3G Era[J];中國通信;2008年03期

2 ;Amended Foreign Trade law to Take Effect on July 1[J];China's Foreign Trade;2004年08期

3 ;An Analysis On The Market Structure Of The Global Fixed Satellite Operation Industry[J];Aerospace China;2006年02期

4 宋健峰;吳艷;;旅游景區(qū)環(huán)境保護博弈分析(英文)[J];Journal of Landscape Research;2011年10期

5 ;A Debate on the WeChat Fee[J];Beijing Review;2013年17期

6 ;ZTE GSM exPower SOLUTIONS. INCREASE YOUR BUSINESS SUCCESS BY REDUCING YOUR TCO.[J];ZTE Communications;2007年02期

7 ;Karaoke Crackdown[J];Beijing Review;2008年45期

8 ;Analysis of GSM Market[J];ZTE Telecommunications;2005年01期

9 ;Solutions to Convergence of Mobile and Fixed NGNs[J];ZTE Telecommunications;2003年02期

10 ;E-Plus and ZTE Strengthen Partnership[J];ZTE Communications;2011年03期

中國重要會議論文全文數(shù)據(jù)庫 前10條

1 ;Optimum split-step Fourier one-way operators for seismic modeling and imaging in 3D VTI media[A];中國科學(xué)院地質(zhì)與地球物理研究所2006年論文摘要集[C];2007年

2 ;Modal expansion of one-way operators based on spectral differentiation matrix[A];中國科學(xué)院地質(zhì)與地球物理研究所2008學(xué)術(shù)論文匯編[C];2009年

3 ;Dynamic Morphology Operators Based On the S-Rough Set Theory[A];第十屆中國青年信息與管理學(xué)者大會論文集[C];2008年

4 邢志忠;;TeV Seesaws:Really a Hope?[A];Seminar on Physics Beyond the Standard Model and Cosmology[C];2009年

5 Maurice de Montmollin;;Cognitive Ergonomics Today:A Review[A];全國第六屆心理學(xué)學(xué)術(shù)會議文摘選集[C];1987年

6 NIU Sheng-li;;Annual Report on SPR Operation in 2009[A];Annual Report of China Institute of Atomic Energy 2009[C];2010年

7 ;Salt Cavity Gas Storage Site Selecting Based on Fuzzy Language Evaluation and GIOWA Arithmetic Operators[A];Proceedings of the Second Conference on Fuzzy Information & Engineering[C];2005年

8 Koh Eui-Kon,Ph.D;;China Satellite 2004——22 October 2004 Beijing,China[A];2004中國衛(wèi)星應(yīng)用大會論文集[C];2004年

9 ;Elementary Conceptions and Operators on Direction Fuzzy Sets[A];第二屆中國智能計算大會論文集[C];2008年

10 ;Analysis on Advertising Expenditure of Operators in the 3G Market with Game Theory[A];2009中國控制與決策會議論文集（3）[C];2009年

中國碩士學(xué)位論文全文數(shù)據(jù)庫 前1條

1 李琨;馬鞍山聯(lián)通3G過渡期市場戰(zhàn)略研究[D];南京大學(xué);2014年