“El Tazón”是一家洪都拉斯咖啡館,咖啡館提供的產(chǎn)品均為國內(nèi)優(yōu)質(zhì)產(chǎn)品。它將鼓勵(lì)本國生產(chǎn)商和供應(yīng)商繼續(xù)提供優(yōu)質(zhì)產(chǎn)品,提高消費(fèi)者對(duì)洪都拉斯產(chǎn)品高品質(zhì)的認(rèn)知,突出購買本國產(chǎn)品,為本國經(jīng)濟(jì)做貢獻(xiàn)的重要性。各行各業(yè)人士與研究生都會(huì)喜歡El Tazón,因?yàn)樗枪ぷ餍蓍e的理想場所。洪都拉斯咖啡的品質(zhì)位居世界前列,其咖啡產(chǎn)量位居中美洲第一,美洲第三,全球第六。洪都拉斯咖啡因其高質(zhì)量和獨(dú)特的風(fēng)味,在網(wǎng)上咖啡拍賣中創(chuàng)下最高價(jià)世界記錄,此款咖啡名為“Taza de la excelencia”(意為“卓越之杯”)。El Tazón擁有可持續(xù)發(fā)展的商業(yè)模式,因?yàn)樗鼘⑼茝V本國產(chǎn)品,履行企業(yè)社會(huì)責(zé)任(CSR)。El Tazón還將幫助中小型生產(chǎn)商,為他們打入高度復(fù)雜的市場提供空間和機(jī)會(huì),幫助他們的品牌和產(chǎn)品獲得更多的認(rèn)可。為滿足客戶的需求,El Tazón還將免費(fèi)為供應(yīng)商提供產(chǎn)品和商業(yè)模式建議,與供應(yīng)商建立雙贏關(guān)系。 

【文章來源】：上海外國語大學(xué)上海市 211工程院校 教育部直屬院校

【文章頁數(shù)】：106 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2 Current Status
    1.3 Research Implications
        1.3.1 Theoretical implications
        1.3.2 Practical implications
    1.4 Research contents
        1.4.1 Research contents
        1.4.2 Research methods
Chapter Two Literature review
    2.1 Literature review
    2.2 Models & frameworks
    2.3 Application of the relevant models/concepts/frameworks
Chapter Three The opportunity and innovations
    3.1 The opportunity
        3.1.1 Market research
        3.1.2 The gap
    3.2 Industry analysis
        3.2.1 Current competitive situation + PEST
        3.2.2 Projected strategic moves by current players
        3.2.3 Changes brought to the competitiveness of the industry by the new venture
    3.3 Innovations brought to the industry by the new venture
    3.4 Strategy
    3.5 Ethics and sustainability
Chapter Four The company and team
    4.1 Legal Structure
    4.2 Ownership
    4.3 The advisory board
    4.4 The management team
        4.4.1 Expected contributions by each team
        4.4.2 Expected Salary
Chapter Five Marketing plan
    5.1 Identification of customers
    5.2 Number of potential customers and potential sales revenues
    5.3 Requirements of various customer segments
        5.3.1 Importance of purchase
        5.3.2 Ways to effectively access each segment
    5.4 Appropriate sales and promotion approaches
    5.5 Analysis of purchase decisions
    5.6 Customer price sensitivity
    5.7 Cost of acquiring and retaining customers
    5.8 Competitors Aspects: Strengths, weaknesses, and Reactions
Chapter Six Operating and financial plans
    6.1 Conversion of inputs into outputs that customer value
        6.1.1 Supplier relationships
        6.1.2 Inventory required
        6.1.3 Manufacturing/service provision
        6.1.4 In-house/outsourced operations
    6.2 Financial plan
        6.2.1 Cost calculations
        6.2.2 Projected Break Even Point
        6.2.3 Projected Cash flows
        6.2.4 Analysis of risk, present value, IRR
        6.2.5 Profit and loss Statement （Income Statement）
        6.2.6 Analysis of possible scenarios and probability of occurrence
    6.3. Contingency plans （linked to scenarios in 6.2.5）
Chapter Seven Conclusions
    7.1 Main research conclusions
    7.2 Limitations and future research directions
References
Table Figures



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