【摘要】：但乳制品行業(yè)呈現(xiàn)出危機(jī)頻發(fā)的態(tài)勢(shì),暴露出我國(guó)部分乳制品企業(yè)危機(jī)預(yù)警機(jī)制失靈、危機(jī)預(yù)警管理不完善等問(wèn)題。相繼爆發(fā)的乳制品危機(jī)事件,不但重創(chuàng)了我國(guó)乳制品行業(yè),而且撼動(dòng)了社會(huì)大眾對(duì)乳制品企業(yè)的基本信心。因此,乳制品企業(yè)如何通過(guò)完善有效的危機(jī)預(yù)警將企業(yè)危機(jī)降到最小,已成為國(guó)內(nèi)外學(xué)者關(guān)注的焦點(diǎn)和全新的理論研究與實(shí)踐課題。 本文通過(guò)借鑒國(guó)內(nèi)外最前沿的乳制品危機(jī)研究資料及有關(guān)成功實(shí)施危機(jī)管理實(shí)踐的成果,以危機(jī)理論、危機(jī)預(yù)警管理理論和免疫理論為基礎(chǔ),進(jìn)行乳制品上市企業(yè)危機(jī)現(xiàn)狀分析和乳制品企業(yè)危機(jī)預(yù)警管理的研究。首先根據(jù)免疫理論構(gòu)建包含2個(gè)一級(jí)指標(biāo)(內(nèi)部異己和外部異己)和25個(gè)三級(jí)指標(biāo)的我國(guó)上市乳制品企業(yè)的危機(jī)預(yù)警評(píng)價(jià)指標(biāo)體系,并通過(guò)模糊綜合評(píng)價(jià)法,采用YAAHP軟件為分析工具,構(gòu)建我國(guó)上市乳制品企業(yè)危機(jī)預(yù)警綜合評(píng)價(jià)模型。其次運(yùn)用因子分析法,采用SPSS21.0軟件為分析工具,將影響乳制品企業(yè)危機(jī)的因素進(jìn)行歸類集聚,建立了包含6個(gè)公共因子(企業(yè)產(chǎn)銷(xiāo)因子、質(zhì)量因子、資金安全因子、盈利因子、企業(yè)現(xiàn)代化因子和企業(yè)形象因子)的上市乳制品企業(yè)危機(jī)預(yù)警影響因素模型。最后依據(jù)我國(guó)國(guó)情,并借鑒國(guó)外乳制品危機(jī)預(yù)警管理的經(jīng)驗(yàn),從企業(yè)產(chǎn)銷(xiāo)能力、產(chǎn)品質(zhì)量、資金安全、盈利能力、現(xiàn)代化建設(shè)和企業(yè)形象方面,提出了完善我國(guó)乳制品企業(yè)危機(jī)預(yù)警管理的對(duì)策和建議。
[Abstract]:However, the dairy industry presents the situation of frequent crises, exposing the failure of some dairy enterprises' crisis warning mechanism, the imperfect management of crisis early warning, and so on. The outbreak of dairy crisis has not only seriously damaged the dairy industry in China, but also shook the basic confidence of the general public in dairy enterprises. Therefore, how to minimize the crisis of dairy enterprises by improving the effective crisis early warning has become the focus of domestic and foreign scholars' attention and a brand-new theoretical research and practical topic. Based on the theory of crisis, the theory of crisis early warning and the theory of immunity, this paper draws lessons from the research data of dairy products crisis at home and abroad and the achievements of successful implementation of crisis management. This paper analyzes the current crisis situation of dairy products listed enterprises and studies on crisis early-warning management of dairy products enterprises. Firstly, according to the immune theory, the crisis early warning evaluation index system of Chinese listed dairy enterprises is constructed, which includes two first-level indexes (internal dissent and external dissent) and 25 three-level indexes, and the fuzzy comprehensive evaluation method is adopted. Using YAAHP software as an analysis tool, this paper constructs a comprehensive evaluation model of crisis early warning for listed dairy enterprises in China. Secondly, using factor analysis method and SPSS21.0 software as an analysis tool, the factors affecting dairy enterprise crisis are classified and clustered, and six public factors (production and marketing factor, quality factor, capital safety factor) are established, which are composed of six factors: enterprise production and marketing factor, quality factor, capital safety factor, and so on. Profit factor, enterprise modernization factor and enterprise image factor). Finally, according to the national conditions of our country, and drawing lessons from the experience of early warning management of dairy products crisis in foreign countries, from the aspects of enterprise production and marketing ability, product quality, capital safety, profitability, modernization construction and enterprise image, The countermeasures and suggestions to perfect the crisis early-warning management of dairy enterprises in China were put forward.
【學(xué)位授予單位】：蘭州理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.3;F426.82

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李全喜;孫磐石;金鳳花;;基于免疫視角的供應(yīng)鏈質(zhì)量管理模型研究[J];商業(yè)研究;2010年07期

2 秦遠(yuǎn)建;黃浩;;從人體免疫理論談合資企業(yè)文化的整合[J];汽車(chē)工業(yè)研究;2008年01期

3 麥瑋琛;;我國(guó)食品質(zhì)量安全問(wèn)題現(xiàn)狀分析及監(jiān)管體系模式展望[J];廣東科技;2010年02期

4 賴迪輝;陳士俊;;戰(zhàn)略免疫空間及其動(dòng)力學(xué)穩(wěn)定性研究[J];中國(guó)農(nóng)機(jī)化;2009年06期

5 呂萍;王以華;;組織免疫行為和機(jī)制研究[J];管理學(xué)報(bào);2009年05期

6 張翠蘭;;對(duì)乳品優(yōu)質(zhì)安全生產(chǎn)的建議[J];甘肅農(nóng)業(yè);2009年02期

7 陳青姣;;企業(yè)危機(jī)預(yù)警探析[J];決策咨詢通訊;2007年01期

8 劉浩;;SARS時(shí)代的企業(yè)免疫力[J];經(jīng)理人;2003年06期

9 孫彩,曲世友,孫凱;對(duì)危機(jī)管理的原則及程序的探討[J];科技與管理;2002年04期

10 柳炳祥 ,徐遠(yuǎn)純;數(shù)據(jù)挖掘在企業(yè)危機(jī)管理中的應(yīng)用[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2002年06期

，

本文編號(hào)：2459075