【摘要】：國有大中型建筑企業(yè)作為我國建筑業(yè)發(fā)展的“主力軍”，在一定程度上決定了建筑業(yè)的基本走向和發(fā)展水平，但我國建筑業(yè)的增長有一大弊端，，即其增長主要被動受惠于國內投資的拉動，國外市場貢獻度只有5.48%，這對于國有大中型建筑企業(yè)的長遠發(fā)展是非常不利的。隨著投資拉動弊端的逐漸顯現以及我國經濟改革政策的穩(wěn)步推行，在房地產市場理性回歸，基建投資收縮，國內建設需求下降的大背景下，越來越多的建筑企業(yè)更加關注國際市場。然而自2008年金融危機之后，全球經濟形勢也不容樂觀，經濟下行風險較大，如何在復雜的國際局勢中確定未來發(fā)展走向，找到適合自身的發(fā)展戰(zhàn)略成為了國有大中型建筑企業(yè)克敵致勝的關鍵，是值得深入探討的。 本文基于此，在分析了國有大中型建筑企業(yè)開展國際經濟合作的動因及可行性的基礎上，對國有大中型建筑企業(yè)開展國際經濟合作的內外部環(huán)境進行戰(zhàn)略分析，并運用SWOT矩陣分析法進行戰(zhàn)略選擇，確立了多國本土化的基本國際化戰(zhàn)略方案，提出了由建設與融資并重到相關多元化的發(fā)展道路，進而闡述了具體的市場、技術以及人才戰(zhàn)略作為補充。最后本文從組織結構、企業(yè)文化、風險管理、企業(yè)品牌等幾方面提出了具體的戰(zhàn)略實施建議。通過本文的研究，以期為我國國有大中型建筑企業(yè)國際經濟合作戰(zhàn)略方向的確定提供參考和建議，對促進中國建筑企業(yè)的外向化發(fā)展以及我國建筑企業(yè)戰(zhàn)略的制定具有一定的應用價值和現實意義。
[Abstract]:State-owned large and medium-sized construction enterprises, as the "main force" in the development of the construction industry in China, to a certain extent determine the basic trend and development level of the construction industry, but the growth of the construction industry in China has a major drawback. That is, its growth is mainly passive to benefit from domestic investment, foreign market contribution is only 5.48%, which is very bad for the long-term development of large and medium-sized state-owned construction enterprises. With the gradual appearance of the drawback of investment pull and the steady implementation of China's economic reform policy, under the background of the rational return of the real estate market, the contraction of capital construction investment and the decline of domestic construction demand, More and more construction enterprises pay more attention to the international market. However, since the 2008 financial crisis, the global economic situation is also not optimistic, the downside risk of the economy is high, how to determine the future development direction in the complex international situation, Finding a suitable development strategy has become the key to the success of the state-owned large and medium-sized construction enterprises, and it is worthy of in-depth discussion. Based on this, on the basis of analyzing the motivation and feasibility of international economic cooperation in large and medium-sized state-owned construction enterprises, this paper makes a strategic analysis of the internal and external environment of international economic cooperation in large and medium-sized state-owned construction enterprises. And using the SWOT matrix analysis method to carry on the strategic choice, has established the multi-country localization basic internationalization strategy plan, has proposed the development path from the construction and the financing equal emphasis to the related diversification, then elaborated the concrete market, Technology and talent strategy are complementary. Finally, this paper puts forward concrete strategic implementation suggestions from the aspects of organizational structure, corporate culture, risk management, enterprise brand and so on. Through the research in this paper, the author hopes to provide references and suggestions for the determination of the strategic direction of international economic cooperation among large and medium-sized state-owned construction enterprises in China. It has certain application value and practical significance to promote the extroverted development of Chinese construction enterprises and to formulate the construction enterprise strategy of our country.
【學位授予單位】：武漢科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.92

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