【摘要】：隨著生產(chǎn)力的發(fā)展,企業(yè)競爭力在企業(yè)的生存和發(fā)展中所起的作用越來越顯著。作為重要的戰(zhàn)略性問題,近年來學者們從多層次、多角度研究了評價和提升企業(yè)競爭力的方法,形成了較為系統(tǒng)的理論。隨著我國市場經(jīng)濟的快速發(fā)展,各大企業(yè)和科研機構對企業(yè)競爭力的關注度越來越高,對于正處于發(fā)展初期、快速增長、白熱化競爭的園林行業(yè)來說,企業(yè)競爭力的研究更顯得非常必要。 本文以鈺景園林公司作為研究對象,運用競爭力及有關管理學的知識,從企業(yè)所處的宏觀環(huán)境、行業(yè)競爭環(huán)境以及內(nèi)部條件的分析入手,對公司企業(yè)競爭力進行系統(tǒng)研究。在研究方法上,本文主要采用PEST分析模型、IFE矩陣分析和波特五力模型分析三大分析工具,結(jié)合訪談、電話咨詢等方式收集相關數(shù)據(jù),經(jīng)研究總結(jié)出公司現(xiàn)階段的競爭優(yōu)劣勢,利用差異化競爭理論和優(yōu)勢資源理論,從核心競爭力、內(nèi)部管理、市場營銷和外部拓展幾個方面提出提升企業(yè)競爭力策略。在此基礎上,還提出了園林景觀設計、施工、管護、研發(fā)的一體化發(fā)展戰(zhàn)略。
[Abstract]:With the development of productive forces, the competitiveness of enterprises plays a more and more important role in the survival and development of enterprises. As an important strategic issue, scholars have studied the methods of evaluating and promoting the competitiveness of enterprises from multi-level and multi-angle in recent years, and have formed a more systematic theory. With the rapid development of China's market economy, enterprises and scientific research institutions pay more and more attention to the competitiveness of enterprises. For the garden industry, which is in the initial stage of development, rapid growth, and white-hot competition, It is more necessary to study the competitiveness of enterprises. This paper takes Yok Jing Garden Company as the research object, applies the knowledge of competitiveness and relevant management, starts with the analysis of the macro-environment, the competition environment and the internal conditions of the enterprise, and makes a systematic study on the competitiveness of the company. In the research method, this paper mainly uses the PEST analysis model, the IFE matrix analysis and the Porter five forces model analysis three major analysis tools, combines the interview, the telephone consultation and so on to collect the related data, through the research summarizes the company present stage competition advantage and the disadvantage, By using the theory of differential competition and the theory of superior resources, this paper puts forward some strategies to enhance the competitiveness of enterprises from the aspects of core competence, internal management, marketing and external expansion. On this basis, also put forward the landscape design, construction, management, research and development of integrated development strategy.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.92

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本文編號：2447813