【摘要】：廣州市汽車工業(yè)產(chǎn)值全國排名多年來一直名列前茅，，汽車產(chǎn)業(yè)已經(jīng)成為廣州的支柱型產(chǎn)業(yè)。汽車產(chǎn)業(yè)集群是世界汽車產(chǎn)業(yè)發(fā)展的趨勢(shì)，集群的優(yōu)勢(shì)能有效的推動(dòng)汽車產(chǎn)業(yè)的發(fā)展。目前，廣州汽車產(chǎn)業(yè)集群已形成三大汽車產(chǎn)業(yè)基地：廣州西北部花都汽車城、廣州東部汽車產(chǎn)業(yè)帶和廣州南部南沙國際汽車城。全球性汽車產(chǎn)業(yè)的調(diào)整與重組，給我國汽車產(chǎn)業(yè)帶來了發(fā)展的契機(jī)，同時(shí)也給我們帶來了不少挑戰(zhàn)。如何規(guī)避汽車產(chǎn)業(yè)全球化的風(fēng)險(xiǎn)，如何組織調(diào)整汽車產(chǎn)業(yè)才能適應(yīng)戰(zhàn)略環(huán)境和外界條件變化的需要，如何與國外汽車企業(yè)進(jìn)行戰(zhàn)略合作，如何確保自主品牌的發(fā)展空間都將是我國汽車產(chǎn)業(yè)發(fā)展過程中面臨的重要課題。廣州汽車產(chǎn)業(yè)集群的形成，是廣州汽車產(chǎn)業(yè)發(fā)展的機(jī)遇，對(duì)廣州經(jīng)濟(jì)的發(fā)展有著重大的意義。本文通過對(duì)廣州市汽車產(chǎn)業(yè)的形勢(shì)分析，認(rèn)清現(xiàn)狀，找到問題，明確比較優(yōu)勢(shì)，提出發(fā)展戰(zhàn)略和對(duì)策措施，最終達(dá)到將廣州市汽車產(chǎn)業(yè)做大做強(qiáng)的目的。本文主要包括如下三部分： 第一部分通過對(duì)廣州市汽車產(chǎn)業(yè)形勢(shì)的分析，描述了廣州市汽車產(chǎn)業(yè)的現(xiàn)狀和揭示了其中存在的問題。 第二部分首先參考了廣州市汽車產(chǎn)業(yè)相關(guān)文獻(xiàn)的調(diào)研研究成果，其次結(jié)合上述的廣州市汽車產(chǎn)業(yè)的現(xiàn)狀和現(xiàn)存的問題等實(shí)際情況，針對(duì)自主品牌、產(chǎn)業(yè)鏈、企業(yè)競(jìng)爭(zhēng)力、專業(yè)人才、政府監(jiān)管、消費(fèi)環(huán)境汽車產(chǎn)銷量、產(chǎn)業(yè)地位、零部件制造、集群效應(yīng)等十個(gè)主要因子，最后設(shè)計(jì)出較為詳細(xì)的調(diào)查問卷，并對(duì)上述十個(gè)因子與廣州市汽車產(chǎn)業(yè)的關(guān)系進(jìn)行了實(shí)證的分析。 第三部分，在實(shí)證研究的基礎(chǔ)上，針對(duì)產(chǎn)業(yè)發(fā)展中存在的問題，提出了以下七個(gè)方面的建議：（1）積極發(fā)揮政府引導(dǎo)作用，利用產(chǎn)業(yè)政策推動(dòng)企業(yè)創(chuàng)新；（2）推進(jìn)產(chǎn)業(yè)機(jī)構(gòu)轉(zhuǎn)型，促進(jìn)資源優(yōu)化配置；（3）大力推進(jìn)汽車自主品牌的發(fā)展戰(zhàn)略；（4）增強(qiáng)產(chǎn)業(yè)配套能力，推進(jìn)汽車產(chǎn)業(yè)集群戰(zhàn)略；（5）重點(diǎn)發(fā)展新能源汽車；（6）大力發(fā)展汽車服務(wù)業(yè)；（7）優(yōu)化汽車消費(fèi)環(huán)境等措施。 限于本人的經(jīng)驗(yàn)和能力，關(guān)于廣州市汽車產(chǎn)業(yè)發(fā)展戰(zhàn)略問題的研究還有諸多方面尚需完善，如研究資料選取的局限性、調(diào)查問卷設(shè)計(jì)的合理性等，需要自己在今后的工作學(xué)習(xí)中進(jìn)行深入研究。
[Abstract]:The automobile industry of Guangzhou has become the pillar industry of Guangzhou for many years. The automobile industry cluster is the trend of the world automobile industry development, the superiority of the cluster can promote the automobile industry development effectively. At present, three automobile industry bases have been formed in Guangzhou automobile industry cluster: Huadu Motor City in the northwest of Guangzhou, Automobile Industry Zone in the east of Guangzhou and Nansha International Motor City in the south of Guangzhou. The adjustment and reorganization of the global automobile industry has brought the opportunity to the development of China's automobile industry, but also brought us a lot of challenges. How to avoid the risk of automobile industry globalization, how to organize and adjust automobile industry to meet the need of changing strategic environment and external conditions, how to carry out strategic cooperation with foreign automobile enterprises, How to ensure the development space of our own brand will be an important subject in the development of our automobile industry. The formation of Guangzhou automobile industry cluster is the opportunity of Guangzhou automobile industry development and has great significance to Guangzhou economy development. Based on the analysis of the situation of the automobile industry in Guangzhou, this paper finds out the present situation, finds out the problems, makes clear the comparative advantage, puts forward the development strategy and countermeasures, and finally achieves the goal of making the automobile industry bigger and stronger in Guangzhou. This paper mainly includes the following three parts: the first part through the analysis of the situation of the automobile industry in Guangzhou describes the current situation of the automobile industry in Guangzhou and reveals the existing problems. In the second part, we first refer to the research and research results of the related documents of the automobile industry in Guangzhou, and then combine the current situation and existing problems of the automobile industry in Guangzhou, aiming at the independent brand, the industrial chain and the competitiveness of the enterprises. Professional personnel, government supervision, automobile production and sales in the consumer environment, industrial status, component manufacturing, cluster effect, etc. Finally, a more detailed questionnaire was designed. The relationship between the above ten factors and the automobile industry in Guangzhou is analyzed empirically. The third part, on the basis of the empirical research, puts forward the following seven suggestions in view of the problems existing in the industrial development: (1) give full play to the role of government guidance and use industrial policies to promote enterprise innovation; (2) to promote the transformation of industrial institutions and promote the optimal allocation of resources; (3) to vigorously promote the development strategy of automobile independent brands; (4) to strengthen the industrial matching capacity and promote the strategy of automobile industry cluster; (5) to focus on the development of new energy vehicles; (6) develop automobile service industry vigorously; (7) optimize automobile consumption environment and so on. Limited to my experience and ability, there are still many aspects to be improved on the development strategy of automobile industry in Guangzhou, such as the limitations of research data selection, the rationality of questionnaire design, etc. Need oneself to carry on the thorough research in the future work study.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.471

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