【摘要】：本文依據(jù)整個國內(nèi)白酒行業(yè)的發(fā)展現(xiàn)狀,以及目前整個業(yè)內(nèi)所認同的突出品牌的營銷模式及存在的共性問題入手,對河套酒業(yè)的立體化營銷模式進行了深入的闡述和分析,力求在客觀、公正、嚴謹?shù)膶W術(shù)研究態(tài)度下,科學地去認識現(xiàn)象、探究問題,并形成整個文章的整體框架,并以詳盡的數(shù)字說明和圖表展示,輔助展示河套酒業(yè)的立體化營銷模式建立的必要性、可行性、具體策略及其保障。文章運用多種研究方式,對河套酒業(yè)立體化營銷模式的建立和保障進行了分析,得到了不拘泥于現(xiàn)有的營銷模式,能夠依據(jù)自身發(fā)展特點,建立與之相適合的營銷模式,從而推動企業(yè)不斷前行的結(jié)論,并對文章中存在的不足及白酒行業(yè)營銷模式的未來發(fā)展進行了展望。 在闡述和分析河套酒業(yè)立體化營銷模式的過程中,本文認真分析了企業(yè)所面臨的行業(yè)發(fā)展趨勢和營銷環(huán)境,重點對企業(yè)實行立體化營銷的基礎(chǔ)等做了深入的思考和闡述。文章結(jié)合企業(yè)實際,圍繞立體化營銷策略,進行了實施該營銷模式的必要性說明、可行性分析、基礎(chǔ)和保障說明,在對立體化營銷模式建設中的區(qū)域市場、品牌發(fā)展、人才培養(yǎng)機制等各方面提出了具有創(chuàng)新的思考和安排,對企業(yè)營銷工作的推進和市場拓展有著重要的參考價值。
[Abstract]:Based on the development situation of the whole domestic liquor industry, the marketing mode and the common problems of the outstanding brand, this paper expounds and analyzes the three-dimensional marketing model of Hetao liquor industry. In an objective, impartial and rigorous academic research attitude, to scientifically understand phenomena, explore problems, and form the overall framework of the whole article, and display it with detailed numerical explanations and charts, The necessity, feasibility, specific strategy and guarantee of the establishment of three-dimensional marketing model of Hetao Liquor Industry are demonstrated. This paper analyzes the establishment and guarantee of the three-dimensional marketing model of Hetao wine industry by using various research methods, and obtains a marketing model which is not confined to the existing marketing model and can be established according to the characteristics of its own development. Therefore, the conclusion of pushing the enterprise forward continuously, and the shortcomings in the article and the future development of liquor industry marketing mode are prospected. In the course of expounding and analyzing the three-dimensional marketing mode of Hetao wine industry, this paper analyzes the development trend and marketing environment of the enterprise seriously, and puts emphasis on the deep thinking and elaboration of the foundation of implementing the three-dimensional marketing in the enterprise. Combined with the reality of the enterprise, the article explains the necessity, feasibility analysis, foundation and guarantee of the implementation of the marketing model around the three-dimensional marketing strategy, and discusses the regional market and brand development in the construction of the three-dimensional marketing model. This paper puts forward innovative thinking and arrangement from various aspects, such as talent training mechanism, which has important reference value for the promotion of enterprise marketing work and market expansion.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.82

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