【摘要】：中國(guó)是鋁加工產(chǎn)品生產(chǎn)強(qiáng)國(guó),鋁加工產(chǎn)品的產(chǎn)量和增長(zhǎng)率都位居世界第一,同時(shí),中國(guó)也是全球鋁加工產(chǎn)品的最大消耗國(guó)�，F(xiàn)階段我國(guó)鋁加工產(chǎn)業(yè)正面臨著良好的發(fā)展機(jī)遇,特別是對(duì)工業(yè)鋁型材產(chǎn)品的需求正穩(wěn)步上升。中國(guó)經(jīng)濟(jì)轉(zhuǎn)型過(guò)程中的高端制造、消費(fèi)升級(jí)以及新經(jīng)濟(jì)的蓬勃發(fā)展也將成為拉動(dòng)鋁材加工產(chǎn)業(yè)的三大引擎。此時(shí)機(jī)遇與挑戰(zhàn)并存,ZW鋁業(yè)有限公司如何制定科學(xué)的發(fā)展戰(zhàn)略,制定何種的適合當(dāng)前形勢(shì)的發(fā)展戰(zhàn)略以及確保發(fā)展戰(zhàn)略的順利實(shí)施的保障措施,已經(jīng)成為呈現(xiàn)在ZW鋁業(yè)面前急需解決的問(wèn)題。本文基于企業(yè)戰(zhàn)略管理的相關(guān)理論,對(duì)ZW鋁業(yè)有限公司的未來(lái)發(fā)展戰(zhàn)略進(jìn)行研究。首先分析了以ZW鋁業(yè)有限公司的基本概況、能力、核心競(jìng)爭(zhēng)力、價(jià)值鏈四個(gè)方面為內(nèi)容的內(nèi)部環(huán)境;其次運(yùn)用PEST分析、波特的五力競(jìng)爭(zhēng)模型,對(duì)ZW鋁業(yè)的外部環(huán)境中的行業(yè)宏觀環(huán)境和行業(yè)競(jìng)爭(zhēng)環(huán)境進(jìn)行分析;從而比較分析出公司的優(yōu)劣勢(shì)和發(fā)展機(jī)遇與威脅;并進(jìn)行SWOT綜合分析;幫助ZW鋁業(yè)做好發(fā)展定位,同時(shí)提出了在公司層可以實(shí)施國(guó)際化戰(zhàn)略和技術(shù)領(lǐng)先戰(zhàn)略,在業(yè)務(wù)層上可以實(shí)施重點(diǎn)集中戰(zhàn)略、研發(fā)高端產(chǎn)品戰(zhàn)略、深加工業(yè)務(wù)拓展戰(zhàn)略的建議并計(jì)劃了實(shí)施步驟;最后提出ZW鋁業(yè)有限公司戰(zhàn)略實(shí)施的保障措施。
[Abstract]:China is a powerful country in the production of aluminum processing products. The output and growth rate of aluminum processing products is the highest in the world. At the same time, China is also the largest consumer of aluminum products in the world. At present, the aluminum processing industry in China is facing a good development opportunity, especially the demand for industrial aluminum profile products is rising steadily. High-end manufacturing, consumption upgrading and the vigorous development of the new economy in the process of economic transformation in China will also become the three main engines of the aluminum processing industry. At this time, opportunities and challenges coexist. How to formulate a scientific development strategy, what kind of development strategy to adapt to the current situation, and how to ensure the smooth implementation of the development strategy of ZW Aluminum Co., Ltd. Has become the ZW aluminum industry in front of the urgent need to solve the problem. Based on the theory of enterprise strategic management, this paper studies the future development strategy of ZW Aluminum Co., Ltd. Firstly, this paper analyzes the internal environment of ZW Aluminum Co., Ltd in four aspects: basic situation, capability, core competence and value chain. Secondly, by using PEST analysis and Porter's five-force competition model, the paper analyzes the macro environment and competition environment of ZW aluminum industry, and compares the advantages and disadvantages of the company and the opportunities and threats of its development. And SWOT comprehensive analysis; At the same time, we put forward that we can implement international strategy and technology leading strategy at the company level, focus on the business level, research and develop high-end product strategy. Further processing business development strategy recommendations and planned implementation steps; Finally, this paper puts forward the safeguard measures of ZW Aluminum Co., Ltd.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.32;F272

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