【摘要】：隨著我國民營企業(yè)的規(guī)模的不斷壯大，民營企業(yè)在我國國民經(jīng)濟中的地位越來越重要。隨著中國加入WTO，我國民營企業(yè)在面臨巨大的發(fā)展?jié)摿Φ耐瑫r，，也面臨了巨大的挑戰(zhàn)和日漸激烈的競爭。在這樣的外部環(huán)境下，不斷的增加企業(yè)的核心競爭力就成為民營企業(yè)所面臨的最急迫的問題。民營企業(yè)要想求得長久的生存和發(fā)展，就必須要建立自己優(yōu)秀的企業(yè)文化。目前，我國的山東傳洋集團雖然已經(jīng)對企業(yè)文化建設(shè)有了一定程度的認識，但是，這種認識是存在偏差的，重形式輕內(nèi)涵，家族式文化等問題普遍存在，極大的妨礙了該企業(yè)的發(fā)展和企業(yè)文化的建設(shè)。對于山東傳洋集團來講，缺乏現(xiàn)代化的企業(yè)文化理念和與企業(yè)發(fā)展相適應(yīng)的企業(yè)文化已經(jīng)成為制約其進一步深化和發(fā)展的一個重要問題。因此，本文采用的主要研究方法包括了實際調(diào)研法、文獻分析法、問卷調(diào)查法以及專家約談法等技術(shù)路線，對民營企業(yè)文化建設(shè)進行相關(guān)研究，力圖實現(xiàn)一定的學(xué)術(shù)研究意義及現(xiàn)實實踐意義，在具體內(nèi)容上： 本文在對民營企業(yè)文化建設(shè)重要性認識的基礎(chǔ)上，首先探究我國民營企業(yè)文化的作用及其重要特點，再次基礎(chǔ)上對民營企業(yè)文化有一個整體性的感性認識；其次，本文總結(jié)與分析了山東傳洋集團企業(yè)文化建設(shè)的現(xiàn)狀，基于案例分析來探究當(dāng)前我國民營企業(yè)文化建設(shè)的現(xiàn)狀，為促進民營企業(yè)文化建設(shè)提供堅實的基礎(chǔ)；再者，本文研究了山東傳洋集團企業(yè)文化建設(shè)的主要問題，基于此問題探究企業(yè)文化建設(shè)存在問題的原因以及其對企業(yè)發(fā)展的危害；最后，本文基于前文的研究，分析了我國企業(yè)集團文化建設(shè)的提升措施，力圖將理論結(jié)合實際，促進我國民營企業(yè)文化建設(shè)的發(fā)展。
[Abstract]:With the growing scale of private enterprises in China, the status of private enterprises in our national economy is becoming more and more important. With China's entry into WTO, China's private enterprises are faced with enormous development potential, but also facing huge challenges and increasingly fierce competition. In such an external environment, increasing the core competitiveness of enterprises has become the most urgent problem faced by private enterprises. If private enterprises want to survive and develop for a long time, they must establish their own excellent corporate culture. At present, although the Shandong Chuanyang Group in our country has already had a certain degree of understanding of the construction of enterprise culture, such problems as bias, emphasis on form and light of connotation, and family-style culture are common. It greatly hinders the development of the enterprise and the construction of its culture. For Shandong Chuanyang Group, the lack of modern enterprise culture concept and enterprise culture adapted to the development of enterprises has become an important problem that restricts its further deepening and development. Therefore, the main research methods adopted in this paper include the actual research method, the literature analysis method, the questionnaire survey method and the expert interview method and so on technical route, carries on the related research to the private enterprise culture construction. On the basis of understanding the importance of the cultural construction of private enterprises, this paper first explores the role and important characteristics of private enterprise culture in China. Thirdly, there is a holistic perceptual understanding of the private enterprise culture; Secondly, this paper summarizes and analyzes the current situation of enterprise culture construction in Shandong Chuanyang Group, based on the case study to explore the current situation of private enterprise culture construction in China, to provide a solid foundation for the promotion of private enterprise culture construction; Furthermore, this paper studies the main problems in the enterprise culture construction of Shandong Chuanyang Group, and explores the reasons for the problems and the harm to the enterprise development based on this problem. Finally, based on the previous research, this paper analyzes the measures to promote the cultural construction of enterprise groups in China, and tries to combine theory with practice to promote the development of the cultural construction of private enterprises in China.
【學(xué)位授予單位】：中國石油大學(xué)（華東）
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F270;F426.31

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