C天然氣公司新市場開發(fā)戰(zhàn)略研究
發(fā)布時間：2018-11-20 19:05
【摘要】：天然氣相對來說污染小,使用廣泛,中國對發(fā)展和使用天然氣持支持態(tài)度。目前,遼寧省內(nèi)共有沈秦、沈大兩條天然氣長輸管線,沈大天然氣管線有一條經(jīng)過大連D市。D市迫切需要加快天然氣管網(wǎng)建設(shè),來促進地方經(jīng)濟發(fā)展。深入研究C天然氣公司新市場開發(fā)戰(zhàn)略,占領(lǐng)D市天然氣市場,對促進公司持續(xù)健康穩(wěn)定發(fā)展具有重要意義,對遼寧省內(nèi)其它天然氣公司的發(fā)展也有借鑒意義。 本文通過大家廣泛使用的宏觀環(huán)境分析工具PEST和行業(yè)環(huán)境分析工具“五力”模型,同時運用資源和能力知識,對影響C天然氣公司的內(nèi)部環(huán)境和外部環(huán)境進行了綜合分析,查找出了公司自身所具有的主要優(yōu)勢和劣勢,識別出了公司外部環(huán)境所面臨的主要發(fā)展機會和威脅。運用SWOT戰(zhàn)略選擇工具,詳細對C天然氣公司應(yīng)采取的各種策略進行了周密的分析、篩選。結(jié)合C天然氣公司的實際,制定了“集中發(fā)展、合資經(jīng)營、支線優(yōu)先”的新市場開發(fā)戰(zhàn)略,提出了全面開發(fā)D市天然市場,重點發(fā)展工業(yè)天然氣、城市天然氣和汽車天然氣三大業(yè)務(wù),用十年分為三個階段實現(xiàn)C天然氣公司在D市的發(fā)展目標(biāo)。為實現(xiàn)C天然氣公司在D市天然氣下游市場占有率達到50%以上,把C天然氣公司在D市的合資公司打造成該市最大天然氣企業(yè)的發(fā)展目標(biāo),制定了重點推進管網(wǎng)和場站建設(shè)、加強人力資源管理、加強公司系統(tǒng)化管理、有效推進公司文化發(fā)展、提升合資公司科學(xué)管控能力、加強市場開發(fā)和銷售的六條保障措施。 本文最終結(jié)論是C天然氣公司開發(fā)D市天然氣市場是可行性的。
[Abstract]:Natural gas is relatively less polluting and widely used, and China supports the development and use of natural gas. At present, there are two long-distance natural gas pipelines in Liaoning Province, Shen-Qin and Shen-Da, and one of Shen-Da gas pipeline passes through D city of Dalian, which urgently needs to speed up the construction of natural gas pipeline network to promote the development of local economy. It is of great significance to study the new market development strategy of C natural gas company and occupy D city natural gas market, which is of great significance to promote the sustainable, healthy and stable development of the company, and also to the development of other natural gas companies in Liaoning Province. This paper makes a comprehensive analysis of the internal and external environment of C Natural Gas Company by using the macroscopical environmental analysis tool PEST and the industry environment analysis tool "five forces" model, which are widely used by us, and using the resources and capability knowledge, at the same time, the paper makes a comprehensive analysis of the internal and external environments that affect C Natural Gas Company. It finds out the main advantages and disadvantages of the company itself and identifies the main development opportunities and threats faced by the external environment of the company. By using the SWOT strategy selection tool, this paper makes a thorough analysis and screening of various strategies that should be adopted by C Natural Gas Company. Combined with the reality of C Natural Gas Company, the new market development strategy of "centralized development, joint venture, and priority of branch line" was formulated, and the overall development of natural market in D city was put forward, with the emphasis on developing industrial natural gas. City natural gas and automobile natural gas three major business, use ten years to divide into three stages to realize C natural gas company's development goal in D city. In order to achieve C natural gas company's market share of 50% or more in the downstream market of D city, the joint venture company of C natural gas company in D city has been established as the development goal of the largest natural gas enterprise in the city. Strengthen human resources management, strengthen the company's systematic management, effectively promote the development of corporate culture, enhance the joint venture's scientific management and control ability, and strengthen the market development and sales of the six safeguards. The conclusion of this paper is that C natural gas company is feasible to develop D city natural gas market.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.22
本文編號：2345718
[Abstract]:Natural gas is relatively less polluting and widely used, and China supports the development and use of natural gas. At present, there are two long-distance natural gas pipelines in Liaoning Province, Shen-Qin and Shen-Da, and one of Shen-Da gas pipeline passes through D city of Dalian, which urgently needs to speed up the construction of natural gas pipeline network to promote the development of local economy. It is of great significance to study the new market development strategy of C natural gas company and occupy D city natural gas market, which is of great significance to promote the sustainable, healthy and stable development of the company, and also to the development of other natural gas companies in Liaoning Province. This paper makes a comprehensive analysis of the internal and external environment of C Natural Gas Company by using the macroscopical environmental analysis tool PEST and the industry environment analysis tool "five forces" model, which are widely used by us, and using the resources and capability knowledge, at the same time, the paper makes a comprehensive analysis of the internal and external environments that affect C Natural Gas Company. It finds out the main advantages and disadvantages of the company itself and identifies the main development opportunities and threats faced by the external environment of the company. By using the SWOT strategy selection tool, this paper makes a thorough analysis and screening of various strategies that should be adopted by C Natural Gas Company. Combined with the reality of C Natural Gas Company, the new market development strategy of "centralized development, joint venture, and priority of branch line" was formulated, and the overall development of natural market in D city was put forward, with the emphasis on developing industrial natural gas. City natural gas and automobile natural gas three major business, use ten years to divide into three stages to realize C natural gas company's development goal in D city. In order to achieve C natural gas company's market share of 50% or more in the downstream market of D city, the joint venture company of C natural gas company in D city has been established as the development goal of the largest natural gas enterprise in the city. Strengthen human resources management, strengthen the company's systematic management, effectively promote the development of corporate culture, enhance the joint venture's scientific management and control ability, and strengthen the market development and sales of the six safeguards. The conclusion of this paper is that C natural gas company is feasible to develop D city natural gas market.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.22
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，本文編號：2345718
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