甘肅釀酒行業(yè)上市公司競爭力評價(jià)研究
發(fā)布時(shí)間：2018-11-12 17:50
【摘要】：近年來，我國釀酒行業(yè)市場日漸成熟，隨著國外洋酒、飲料的大量涌入，國內(nèi)釀酒行業(yè)的市場競爭日益激烈。甘肅具有數(shù)以百計(jì)的釀酒企業(yè)，產(chǎn)品質(zhì)量特別是白酒質(zhì)量與全國同類名牌相比并不遜色，在所有企業(yè)中，上市公司代表甘肅省經(jīng)濟(jì)運(yùn)行中具有相對優(yōu)勢的群體，反映了行業(yè)中的優(yōu)勢力量，企業(yè)想要在競爭中保持不敗之地，實(shí)現(xiàn)長期的可持續(xù)發(fā)展，主要問題之一在于培育和打造企業(yè)的競爭力。 甘肅有三家以酒為主要經(jīng)營業(yè)務(wù)的上市公司，分別為莫高股份、皇臺酒業(yè)和蘭州黃河。本文旨在通過將甘肅省釀酒行業(yè)的上市公司與全國同行業(yè)所有的上市公司進(jìn)行對比，在前人研究的基礎(chǔ)上，對企業(yè)競爭力相關(guān)理論和影響因素有更加成熟的認(rèn)識，從企業(yè)價(jià)值鏈的角度出發(fā)，，建立適合釀酒行業(yè)上市公司競爭力的評價(jià)指標(biāo)體系，并對所有釀酒行業(yè)的上市公司進(jìn)行評價(jià)，根據(jù)分析結(jié)果，找出甘肅釀酒行業(yè)三家上市公司的競爭優(yōu)勢與不足。 本文得出的主要結(jié)論有：（1）甘肅釀酒行業(yè)三家上市公司總體競爭力水平較低，各企業(yè)相對優(yōu)勢不明顯、制約企業(yè)發(fā)展的短板不一，其中蘭州黃河、皇臺酒業(yè)在市場銷售能力、企業(yè)盈利能力等主要方面的競爭力較差；莫高股份總體競爭力達(dá)到了同行業(yè)的平均水平，資產(chǎn)運(yùn)營能力方面比較好；（2）與同行業(yè)平均水平相比，三家公司的多項(xiàng)指標(biāo)比較低，反映出企業(yè)自身的各項(xiàng)能力相對較弱，企業(yè)需要根據(jù)自身現(xiàn)狀，制定企業(yè)中長期發(fā)展規(guī)劃，穩(wěn)步提高企業(yè)競爭力；（3）三家公司普遍盈利能力比較弱，這也反映了甘肅省釀酒行業(yè)上市公司與全國同行業(yè)相比在產(chǎn)品質(zhì)量、市場營銷等方面的差距，企業(yè)需要積極拓展市場、了解市場信息、從各方面提高企業(yè)自身的競爭力水平。
[Abstract]:In recent years, the market of Chinese wine industry is maturing day by day. With the influx of foreign wine and beverage, the market competition of domestic wine industry is becoming more and more fierce. Gansu has hundreds of wine-making enterprises, and the quality of its products, especially liquor, is not inferior to that of similar famous brands in the whole country. Among all the enterprises, listed companies represent the groups with comparative advantages in the economic operation of Gansu Province. Reflecting the advantages of the industry, enterprises want to maintain an invincible position in the competition, to achieve long-term sustainable development, one of the main problems is to cultivate and build the competitiveness of enterprises. Gansu has three wine as the main business of listed companies, respectively, Mo Gao shares, Huangtai Liquor and Lanzhou Yellow River. The purpose of this paper is to compare the listed companies in the wine industry of Gansu Province with all the listed companies in the same industry in the whole country. On the basis of previous studies, we have a more mature understanding of the relevant theories and influencing factors of the competitiveness of enterprises. From the point of view of enterprise value chain, an evaluation index system suitable for the competitiveness of listed companies in the wine industry is established, and all listed companies in the wine industry are evaluated, according to the analysis results, Find out the competitive advantages and disadvantages of three listed companies in Gansu wine industry. The main conclusions of this paper are as follows: (1) the overall competitiveness of the three listed companies in the wine industry of Gansu Province is low, the relative advantages of each enterprise are not obvious, and the constraints on the development of enterprises are different, among which the Yellow River in Lanzhou, The competitiveness of Huangtai liquor industry in the market sales ability, enterprise profitability and other main aspects is poor; The overall competitiveness of Mo Gao shares has reached the average level of the same industry, and the assets operation ability is relatively good; (2) compared with the average level of the same industry, many indexes of the three companies are relatively low, which reflects the relatively weak ability of the enterprises themselves, and the enterprises need to formulate long-term development plans according to their own situation and steadily improve the competitiveness of the enterprises; (3) the general profitability of the three companies is relatively weak, which also reflects the gap between the listed companies in the wine industry of Gansu Province and their counterparts in China in terms of product quality and marketing. Enterprises need to actively expand the market and understand market information. From all aspects to improve the competitiveness of the enterprise itself.
【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F242;F426.82
本文編號：2327782
[Abstract]:In recent years, the market of Chinese wine industry is maturing day by day. With the influx of foreign wine and beverage, the market competition of domestic wine industry is becoming more and more fierce. Gansu has hundreds of wine-making enterprises, and the quality of its products, especially liquor, is not inferior to that of similar famous brands in the whole country. Among all the enterprises, listed companies represent the groups with comparative advantages in the economic operation of Gansu Province. Reflecting the advantages of the industry, enterprises want to maintain an invincible position in the competition, to achieve long-term sustainable development, one of the main problems is to cultivate and build the competitiveness of enterprises. Gansu has three wine as the main business of listed companies, respectively, Mo Gao shares, Huangtai Liquor and Lanzhou Yellow River. The purpose of this paper is to compare the listed companies in the wine industry of Gansu Province with all the listed companies in the same industry in the whole country. On the basis of previous studies, we have a more mature understanding of the relevant theories and influencing factors of the competitiveness of enterprises. From the point of view of enterprise value chain, an evaluation index system suitable for the competitiveness of listed companies in the wine industry is established, and all listed companies in the wine industry are evaluated, according to the analysis results, Find out the competitive advantages and disadvantages of three listed companies in Gansu wine industry. The main conclusions of this paper are as follows: (1) the overall competitiveness of the three listed companies in the wine industry of Gansu Province is low, the relative advantages of each enterprise are not obvious, and the constraints on the development of enterprises are different, among which the Yellow River in Lanzhou, The competitiveness of Huangtai liquor industry in the market sales ability, enterprise profitability and other main aspects is poor; The overall competitiveness of Mo Gao shares has reached the average level of the same industry, and the assets operation ability is relatively good; (2) compared with the average level of the same industry, many indexes of the three companies are relatively low, which reflects the relatively weak ability of the enterprises themselves, and the enterprises need to formulate long-term development plans according to their own situation and steadily improve the competitiveness of the enterprises; (3) the general profitability of the three companies is relatively weak, which also reflects the gap between the listed companies in the wine industry of Gansu Province and their counterparts in China in terms of product quality and marketing. Enterprises need to actively expand the market and understand market information. From all aspects to improve the competitiveness of the enterprise itself.
【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F242;F426.82
【參考文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前1條
1 周俊君;基于灰色系統(tǒng)理論的汽車行業(yè)上市公司競爭力評價(jià)研究[D];武漢理工大學(xué);2008年
本文編號：2327782
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