【摘要】：隨著現(xiàn)代市場(chǎng)經(jīng)濟(jì)和信息技術(shù)的發(fā)展，零售商在市場(chǎng)經(jīng)濟(jì)中的地位發(fā)生了巨大的變化，逐步成為食品供應(yīng)鏈的主導(dǎo)者。在食品供應(yīng)鏈中，零售商是連接供應(yīng)商和消費(fèi)者的紐帶，是食品質(zhì)量安全信息傳遞的“橋梁”，掌握著食品質(zhì)量安全信息，尤其是經(jīng)驗(yàn)品和信任品信息。如果食品零售商隱藏質(zhì)量安全信息，將導(dǎo)致食品市場(chǎng)信息不對(duì)稱(chēng)，從而引發(fā)食品安全問(wèn)題。故本文認(rèn)為研究食品零售商的質(zhì)量安全信息傳遞問(wèn)題是緩解食品安全信息不對(duì)稱(chēng)，，保障食品質(zhì)量安全的關(guān)鍵。本文緊扣食品零售商質(zhì)量安全信息傳遞問(wèn)題，在對(duì)我國(guó)177位食品零售商調(diào)研的基礎(chǔ)上，運(yùn)用實(shí)證研究方法分析了零售商的信息傳遞問(wèn)題。在梳理評(píng)價(jià)我國(guó)現(xiàn)行食品安全管理政策，并借鑒美國(guó)管理經(jīng)驗(yàn)基礎(chǔ)上，提出了零售商的激勵(lì)策略，以期補(bǔ)充食品安全管理政策，從而保障食品質(zhì)量安全。 本文主要包括六部分，各部分的主要研究?jī)?nèi)容為： 第一部分：導(dǎo)言。主要涉及了論文的研究背景和意義、相關(guān)國(guó)內(nèi)外研究現(xiàn)狀、研究方法、技術(shù)路線(xiàn)、主要內(nèi)容及可能創(chuàng)新點(diǎn)及不足。 第二部分：食品零售商的質(zhì)量安全信息及其傳遞模式。主要介紹了食品零售商類(lèi)型及質(zhì)量安全信息特征，歸納了信息傳遞模式，并在此基礎(chǔ)上分析了信息傳遞過(guò)程。 第三部分：食品零售商質(zhì)量安全信息傳遞現(xiàn)狀及問(wèn)題。 第四部分：模型與研究方法。首先，構(gòu)建了食品零售商質(zhì)量安全信息傳遞的理論模型，提出了假設(shè)。其次，對(duì)問(wèn)卷設(shè)計(jì)方法、調(diào)查過(guò)程及樣本選擇進(jìn)行了簡(jiǎn)要說(shuō)明，并對(duì)各變量指標(biāo)進(jìn)行了具體分析。最后，介紹了本文的研究工具與方法。研究工具為SPSS16.0和Eviews5.0軟件，統(tǒng)計(jì)方法為信度分析、統(tǒng)計(jì)描述、相關(guān)分析、Probit回歸分析及Logistic回歸分析。 第五部分：食品零售商質(zhì)量安全信息傳遞問(wèn)題實(shí)證研究。本文將信息傳遞過(guò)程分為信息搜尋和信息共享兩個(gè)部分。第一部分對(duì)零售商信息搜尋程度及其影響因素進(jìn)行了Probit回歸分析。結(jié)果顯示，零售商的信息搜尋水平較高，搜尋渠道多樣化；超市基本特征、零售商認(rèn)知及消費(fèi)者需求對(duì)部分信息搜尋方式具有顯著影響，外部環(huán)境影響則不顯著。第二部分對(duì)零售商信息共享行為進(jìn)行了Logistic回歸。結(jié)果顯示，零售商信息共享水平較高，不同超市信息共享程度不同；零售商認(rèn)知、超市基本特征及供應(yīng)鏈結(jié)構(gòu)顯著影響零售商的信息共享行為，市場(chǎng)結(jié)構(gòu)對(duì)零售商信息共享行為影響基本不顯著。最后，介紹了可追溯體系在信息傳遞中的應(yīng)用情況及效益。 第六部分：食品零售商信息傳遞的激勵(lì)機(jī)制分析。通過(guò)對(duì)我國(guó)現(xiàn)行食品安全管理政策對(duì)信息傳遞作用的梳理與評(píng)價(jià)，在借鑒美國(guó)食品安全管理經(jīng)驗(yàn)基礎(chǔ)上，提出了食品零售商信息傳遞的激勵(lì)政策建議。 第七部分：主要研究結(jié)論。
[Abstract]:With the development of modern market economy and information technology, retailers' position in market economy has changed greatly, and they have gradually become the leader of food supply chain. In the food supply chain, retailers are the link between suppliers and consumers, and the "bridge" of food quality and safety information transmission. They hold the information of food quality and safety, especially the information of experience and trust. If food retailers hide quality and safety information, it will lead to asymmetric information in food market, which will lead to food safety problems. Therefore, the study of quality and safety information transmission of food retailers is the key to alleviate the asymmetry of food safety information and ensure food quality and safety. Based on the investigation of 177 food retailers in China, this paper analyzes the information transmission problem of food retailers by using the empirical research method. On the basis of reviewing and evaluating the current food safety management policy in China and drawing lessons from the American management experience, this paper puts forward the incentive strategy for retailers in order to supplement the food safety management policy in order to ensure food quality and safety. This paper mainly includes six parts, the main research content of each part is: the first part: introduction. It mainly involves the research background and significance of the thesis, the current research situation, the research methods, the technical route, the main contents, the possible innovation points and the deficiency at home and abroad. The second part: the quality and safety information of food retailers and its transmission mode. This paper mainly introduces the types of food retailers and the characteristics of quality and safety information, sums up the mode of information transmission, and analyzes the process of information transmission on this basis. The third part: the current situation and problems of quality and safety information transmission for food retailers. The fourth part: model and research method. Firstly, the theoretical model of quality and safety information transmission for food retailers is constructed and the hypothesis is put forward. Secondly, the questionnaire design method, survey process and sample selection are briefly explained, and each variable index is analyzed concretely. Finally, the paper introduces the research tools and methods. The research tools are SPSS16.0 and Eviews5.0, and the statistical methods are reliability analysis, statistical description, correlation analysis, Probit regression analysis and Logistic regression analysis. Part five: an empirical study on the transmission of quality and safety information for food retailers. This paper divides the process of information transmission into two parts: information searching and information sharing. The first part carries on the Probit regression analysis to the retailer information search degree and its influence factor. The results show that the information search level of retailers is higher and the search channels are diversified, and the basic characteristics of supermarkets, retailers' cognition and consumer demand have a significant impact on some information search methods, but the external environment has no significant impact. The second part carries on the Logistic regression to the retailer information sharing behavior. The results show that the level of information sharing among retailers is high, and the degree of information sharing in different supermarkets is different. Retailer's cognition, supermarket's basic characteristics and supply chain structure have significant influence on retailer's information sharing behavior, but market structure has little effect on retailer's information sharing behavior. Finally, the application and benefit of traceability system in information transmission are introduced. The sixth part: the analysis of the incentive mechanism of information transmission for food retailers. Based on the analysis and evaluation of the effect of current food safety management policies on information transmission in China, and based on the experience of food safety management in the United States, the paper puts forward some suggestions on the incentive policy of information transmission for food retailers. The seventh part: main research conclusion.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F426.82;F724.2

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本文編號(hào)：2325889