SF公司自動售貨機(jī)運(yùn)營項目發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-25 14:46
【摘要】：摘要：隨著信息技術(shù)的發(fā)展和經(jīng)濟(jì)水平的提高,被稱為24小時營業(yè)的微型超市的自動售貨機(jī)在國內(nèi)迎來新的發(fā)展機(jī)遇。作為定位于溫州市場的自動售貨機(jī)運(yùn)營公司,SF公司應(yīng)該如何抓住這一機(jī)遇來實(shí)現(xiàn)快速發(fā)展和盈利,值得筆者思考與探索。 文章首先介紹了國內(nèi)外自動售貨機(jī)行業(yè)的發(fā)展歷史與現(xiàn)狀；接著對國內(nèi)外使用QSPM矩陣分析法進(jìn)行可行備選戰(zhàn)略擇優(yōu)的文獻(xiàn)進(jìn)行梳理和回顧。其次,介紹了后文將用到的行業(yè)環(huán)境分析中的PEST分析法和波特五力模型以及戰(zhàn)略制定與決策分析方法。再次,通過對溫州市場自動售貨機(jī)行業(yè)的外部環(huán)境分析、競爭情況分析以及SF公司的內(nèi)部環(huán)境分析總結(jié)出戰(zhàn)略制定的內(nèi)外部影響因素并運(yùn)用AHP法為影響因素賦予權(quán)重從而構(gòu)建出EFE矩陣和IFE矩陣。在此基礎(chǔ)上,結(jié)合SF公司的發(fā)展戰(zhàn)略指導(dǎo)思想和目標(biāo)構(gòu)建SWOT矩陣來制定出9項備選方案,進(jìn)而通過QSPM矩陣分析法進(jìn)行備選方案的擇優(yōu)決策。最后根據(jù)既定戰(zhàn)略提出相應(yīng)的實(shí)施保障措施。 最后的結(jié)論有：自動售貨機(jī)在我國的潛在市場是巨大的。SF公司可采用的備選戰(zhàn)略有S-O戰(zhàn)略(包括利用社會資源搶占市場；技術(shù)領(lǐng)先確立行業(yè)領(lǐng)先地位；低成本戰(zhàn)略搶占市場)；W-O戰(zhàn)略(包括尋求政府關(guān)于人才與資金等的扶持；引進(jìn)成熟運(yùn)營團(tuán)隊,快速占領(lǐng)市場)；S-T戰(zhàn)略(包括利用技術(shù)優(yōu)勢完善自動售貨機(jī)的服務(wù)質(zhì)量；開發(fā)刷卡、電子錢包支付方式)和W-T戰(zhàn)略(包括建立行業(yè)聯(lián)盟,減少相互競爭；建立長期供應(yīng)商合作伙伴關(guān)系來獲得貨物資金的融通)。綜合來看,SF公司可以利用低成本和技術(shù)領(lǐng)先的優(yōu)勢在未來的一段時間內(nèi)來進(jìn)行發(fā)展。此外,為了更好地實(shí)施公司發(fā)展戰(zhàn)略,SF公司需要從以下四個方面進(jìn)行發(fā)展戰(zhàn)略的實(shí)施保障：加強(qiáng)市場營銷的建設(shè)與管理；企業(yè)管理體制和運(yùn)行機(jī)制的改革；加大技術(shù)投入,提高研發(fā)能力加大人才的開發(fā)和引進(jìn)。
[Abstract]:Absrtact: with the development of information technology and the improvement of economic level, the vending machine of the microsupermarket, which is called 24 hours operation, is facing a new development opportunity in our country. As a vending machine operating company located in Wenzhou market, SF company should seize this opportunity to realize rapid development and profit, which is worth my thinking and exploration. This paper first introduces the history and present situation of vending machine industry at home and abroad, and then combs and reviews the literature of using QSPM matrix analysis method to choose the best strategy at home and abroad. Secondly, the paper introduces the PEST analysis method and Porter's five-force model, as well as the methods of strategy formulation and decision analysis, which will be used in the industry environment analysis later. Thirdly, by analyzing the external environment of vending machine industry in Wenzhou market, The internal and external influence factors of strategy formulation are summarized by competition analysis and internal environment analysis of SF Company, and the EFE matrix and IFE matrix are constructed by using AHP method to give weight to the influencing factors. On the basis of this, 9 options are worked out by combining the development strategy guiding ideology and objective of SF company with the SWOT matrix, and then the optimal decision of the alternative scheme is made by the QSPM matrix analysis method. Finally, according to the established strategy to put forward the corresponding implementation of safeguards. The conclusions are as follows: the potential market of vending machines in China is huge. The alternative strategies that SF can adopt are S-O strategy (including the use of social resources to seize the market; leading technology to establish a leading position in the industry; low cost strategy to seize the market); W-O strategy (including seeking government support for talent and capital; introducing mature operational teams to quickly capture the market); S-T strategy (including using technological advantages to improve the quality of service for vending machines; developing credit cards, etc.) E-wallet payments) and W-T strategies (including industry alliances to reduce competition; long-term supplier partnerships to finance goods). Overall, SF can capitalize on low-cost and technology-leading advantages for some time to come. In addition, in order to implement the development strategy of the company better, SF needs to guarantee the development strategy from the following four aspects: strengthening the construction and management of marketing, reforming the enterprise management system and operation mechanism, increasing the technical input, Improve R & D capabilities and increase the development and introduction of talents.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.6
本文編號：2294003
[Abstract]:Absrtact: with the development of information technology and the improvement of economic level, the vending machine of the microsupermarket, which is called 24 hours operation, is facing a new development opportunity in our country. As a vending machine operating company located in Wenzhou market, SF company should seize this opportunity to realize rapid development and profit, which is worth my thinking and exploration. This paper first introduces the history and present situation of vending machine industry at home and abroad, and then combs and reviews the literature of using QSPM matrix analysis method to choose the best strategy at home and abroad. Secondly, the paper introduces the PEST analysis method and Porter's five-force model, as well as the methods of strategy formulation and decision analysis, which will be used in the industry environment analysis later. Thirdly, by analyzing the external environment of vending machine industry in Wenzhou market, The internal and external influence factors of strategy formulation are summarized by competition analysis and internal environment analysis of SF Company, and the EFE matrix and IFE matrix are constructed by using AHP method to give weight to the influencing factors. On the basis of this, 9 options are worked out by combining the development strategy guiding ideology and objective of SF company with the SWOT matrix, and then the optimal decision of the alternative scheme is made by the QSPM matrix analysis method. Finally, according to the established strategy to put forward the corresponding implementation of safeguards. The conclusions are as follows: the potential market of vending machines in China is huge. The alternative strategies that SF can adopt are S-O strategy (including the use of social resources to seize the market; leading technology to establish a leading position in the industry; low cost strategy to seize the market); W-O strategy (including seeking government support for talent and capital; introducing mature operational teams to quickly capture the market); S-T strategy (including using technological advantages to improve the quality of service for vending machines; developing credit cards, etc.) E-wallet payments) and W-T strategies (including industry alliances to reduce competition; long-term supplier partnerships to finance goods). Overall, SF can capitalize on low-cost and technology-leading advantages for some time to come. In addition, in order to implement the development strategy of the company better, SF needs to guarantee the development strategy from the following four aspects: strengthening the construction and management of marketing, reforming the enterprise management system and operation mechanism, increasing the technical input, Improve R & D capabilities and increase the development and introduction of talents.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.6
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