【摘要】：長(zhǎng)城汽車股份有限公司是中國(guó)最大的SUV、皮卡汽車制造企業(yè),是在香港H股和內(nèi)地A股上市的大型民營(yíng)汽車企業(yè)。下屬控股子公司30余家，員工54000余人。據(jù)2012年業(yè)績(jī)快報(bào)：長(zhǎng)城汽車2012年凈利潤(rùn)57.08億元，營(yíng)業(yè)收入431.6億，截止到2012年底，公司總資產(chǎn)425.8億，當(dāng)前汽車行業(yè)增長(zhǎng)緩慢，銷量進(jìn)入微增長(zhǎng)階段。但市場(chǎng)份額的競(jìng)爭(zhēng)更加激烈，，競(jìng)爭(zhēng)者數(shù)量眾多，競(jìng)爭(zhēng)對(duì)手提供的產(chǎn)品和服務(wù)大致相同，或只體現(xiàn)出不明顯的差異。由于最近幾年汽車企業(yè)內(nèi)部運(yùn)營(yíng)成本激增，長(zhǎng)城汽車在經(jīng)營(yíng)和管理上也面對(duì)這些不可回避的問題，迫使企業(yè)不得不需求更有效的企業(yè)運(yùn)營(yíng)管理模式。 通過信息化手段來提高客戶的滿意度和客戶體驗(yàn)，同時(shí)在企業(yè)內(nèi)部降低運(yùn)營(yíng)成本，開源節(jié)流，提升企業(yè)的營(yíng)業(yè)利潤(rùn)是長(zhǎng)城汽車目前采取的一項(xiàng)重要的管理舉措。如何更好的進(jìn)行信息化的建設(shè)，保證信息化的建設(shè)和企業(yè)的業(yè)務(wù)發(fā)展戰(zhàn)略保持一致，對(duì)長(zhǎng)城汽車來說意義重大。 本文首先對(duì)信息化規(guī)劃的目的、意義和國(guó)內(nèi)外企業(yè)信息化規(guī)劃的常見方法進(jìn)行了介紹，將企業(yè)的信息化規(guī)劃過程分成四個(gè)重要的階段：準(zhǔn)備階段，企業(yè)業(yè)務(wù)戰(zhàn)略分析與規(guī)劃階段，信息系統(tǒng)戰(zhàn)略規(guī)劃階段，信息系統(tǒng)實(shí)施規(guī)劃階段，并對(duì)各階段要做的主要工作做了詳細(xì)的闡述。本文重點(diǎn)分析和介紹了長(zhǎng)城汽車信息化規(guī)劃過程和方法，包括長(zhǎng)城汽車對(duì)信息化現(xiàn)狀的評(píng)估，長(zhǎng)城汽車的信息化規(guī)劃組織，信息化戰(zhàn)略如何承載的企業(yè)業(yè)務(wù)戰(zhàn)略都做了詳細(xì)的闡述，并提出了一些長(zhǎng)城汽車現(xiàn)在信息化規(guī)劃和建設(shè)的建議。希望能在對(duì)長(zhǎng)城汽車及其他汽車企業(yè)信息化建設(shè)有一定的參考作用。
[Abstract]:The Great Wall Motor Co., China's largest SUV, pickup truck manufacturer, is a large privately owned auto company listed in Hong Kong's H shares and mainland A shares. Subsidiary holding subsidiary more than 30, more than 54000 employees. The Great Wall's 2012 net profit was 5.708 billion yuan and revenue was 43.16 billion yuan. By the end of 2012, the company's total assets were 42.58 billion, and the auto industry is growing slowly and sales are growing slightly, according to KuaiBao. But competition for market share is more intense, with a large number of competitors offering roughly the same products and services, or showing little difference. Because of the sharp increase in internal operating cost of automobile enterprises in recent years, the Great Wall vehicles also face these unavoidable problems in operation and management, forcing enterprises to demand more effective operation and management mode. At the same time, it is an important management measure to improve customer satisfaction and customer experience, reduce operating cost, increase revenue and reduce expenditure, and enhance the operating profit of the Great Wall Automobile. How to better carry on the information construction, ensure the information construction and the enterprise business development strategy to keep consistent, for the Great Wall automobile is of great significance. This paper first introduces the purpose, significance and common methods of enterprise information planning at home and abroad, and divides the process of enterprise information planning into four important stages: preparation stage. The enterprise business strategy analysis and planning stage, the information system strategic planning stage, the information system implementation planning stage, and has made the detailed elaboration to each stage to do the main work. This paper focuses on the analysis and introduction of the Great Wall automobile information planning process and methods, including the Great Wall automobile information status quo evaluation, the Great Wall automobile information planning organization, How to carry the enterprise business strategy of information strategy is expounded in detail, and some suggestions of information planning and construction of the Great Wall automobile are put forward. Hope to be in the Great Wall automobile and other automobile enterprise information construction has certain reference function.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270.7;F426.471

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本文編號(hào)：2262919