【摘要】：本文以中國印刷產(chǎn)業(yè)綠色化發(fā)展為背景，主要探討如何實現(xiàn)中國綠色印刷產(chǎn)業(yè)發(fā)展戰(zhàn)略。文章以“什么是綠？”——“為什么綠，能不能綠？”——“綠到了什么程度？”——“存在哪些問題？”——“怎樣綠的更好？”為主線，研究內(nèi)容共分為6個部分，從第2部分開始依次回答主線當(dāng)中的五個問題。 第2部分：基本概念與基本理論。通過介紹“綠色印刷”、“印刷產(chǎn)業(yè)鏈”、“綠色印刷產(chǎn)業(yè)”和“綠色印刷產(chǎn)業(yè)鏈”這些主要概念來回答“什么事綠” 第3部分：中國印刷產(chǎn)業(yè)綠色化發(fā)展動因與可行性分析。基于印刷產(chǎn)業(yè)鏈的上中下游各個環(huán)節(jié)進行分析，進而提出發(fā)展綠色印刷的必要性。從國家，行業(yè)協(xié)會，以及企業(yè)自身三個層次出發(fā)分析發(fā)展綠色印刷的能動因素以及可行性。主要回答了“為什么綠，能不能綠？” 第4部分：國內(nèi)外印刷業(yè)綠色化發(fā)展情況分析。主要對國內(nèi)外開展綠色印刷的情況進行分析，對比國內(nèi)外的綠色印刷發(fā)展的各個方面。主要回答了“綠到了什么程度？” 第5部分：中國綠色印刷產(chǎn)業(yè)發(fā)展存在問題分析。通過國內(nèi)外比較以及中國印刷產(chǎn)業(yè)的實際情況，列出存在的問題，，尋找原因。主要回答了“存在哪些問題？” 第6部分：推進中國綠色印刷產(chǎn)業(yè)發(fā)展的戰(zhàn)略舉措。針對主要問題，進行戰(zhàn)略規(guī)劃，提出戰(zhàn)略執(zhí)行思路。主要回答了“怎樣綠的更好？” 在研究方法方面，主要運用實證調(diào)研和規(guī)范分析相結(jié)合，定性研究與定量研究兼顧，采用比較、邏輯分析等戰(zhàn)略管理方法統(tǒng)攝全過程研究。具體研究方法主要有文獻資料分析法，實證調(diào)研法，重點訪談法，模型分析法，量化分析法等。
[Abstract]:Based on the green development of China's printing industry, this paper mainly discusses how to realize the development strategy of China's green printing industry. The article reads, "what is green?" -"Why is it green? can it be green?" -"how green is it?" -"what are the problems?" -"what kind of green is better?" For the main line, the research content is divided into six parts, starting from the second part in order to answer five questions in the main line. Part 2: basic concepts and theories. Through the introduction of "Green Printing", "Printing Industry chain", "Green Printing Industry" and "Green Printing Industry chain" are the main concepts to answer "what is Green" part 3: the motive and feasibility analysis of green development of Chinese printing industry. Based on the analysis of the upper, middle and lower reaches of the printing industry chain, the necessity of developing green printing is put forward. This paper analyzes the dynamic factors and feasibility of developing green printing from three levels of state, trade association and enterprises themselves. The main answer is "Why green, can you green?" Part 4: analysis of green development of printing industry at home and abroad. This paper analyzes the development of green printing at home and abroad, and compares the development of green printing at home and abroad. The main answer is "how green is it?" Part 5: analysis of the problems existing in the development of China's green printing industry. Through the comparison between domestic and foreign countries and the actual situation of China's printing industry, this paper lists the existing problems and finds out the reasons. The main answer is "what are the questions?" Part 6: the strategic measures to promote the development of green printing industry in China. Aim at the main problem, carry on the strategic plan, put forward the strategic implementation thought. The main answer is "how better is green?" In the aspect of research methods, it mainly uses the combination of empirical research and normative analysis, qualitative research and quantitative research, the use of comparison, logic analysis and other strategic management methods to control the whole process of research. The specific research methods include literature analysis, empirical research, key interview, model analysis, quantitative analysis and so on.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.84

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