【摘要】：近年來,隨著經(jīng)濟(jì)不斷的高速發(fā)展,中國(guó)煙草制訂躋身“兩個(gè)10多個(gè)”的戰(zhàn)略目標(biāo),不斷加大品牌整合力度,為重點(diǎn)骨干品牌的快速健康發(fā)展創(chuàng)造條件。技術(shù)進(jìn)步的重要性得到突顯,越來越多的煙草企業(yè)認(rèn)識(shí)到實(shí)施技術(shù)改造的必要性、緊迫性,但是技術(shù)改造的成功與否直接和項(xiàng)目的規(guī)劃設(shè)計(jì)密不可分。 本文以JS公司新建“南京”品牌生產(chǎn)線技改項(xiàng)目規(guī)劃為研究對(duì)象,運(yùn)用現(xiàn)代項(xiàng)目設(shè)計(jì)管理的相關(guān)方法和工具對(duì)該項(xiàng)目的規(guī)劃進(jìn)行科學(xué)系統(tǒng)的研究和設(shè)計(jì),結(jié)合規(guī)劃要點(diǎn),選擇切實(shí)可行的設(shè)計(jì)實(shí)施方案；通過“有無”對(duì)比分析法、比較分析法,經(jīng)濟(jì)分析與評(píng)價(jià)以及社會(huì)影響分析與評(píng)價(jià)論證該項(xiàng)目規(guī)劃的可行性、必要性,從而降低該技術(shù)改造項(xiàng)目在實(shí)施后可能給企業(yè)帶來的風(fēng)險(xiǎn),也為具體實(shí)施方案的設(shè)計(jì)提供支撐,確保實(shí)施方案的更加細(xì)致和完善。
[Abstract]:In recent years, with the rapid development of economy, Chinese tobacco has established the strategic goal of "two more than 10", and has continuously increased the strength of brand integration to create conditions for the rapid and healthy development of key backbone brands. The importance of technological progress has been highlighted. More and more tobacco enterprises realize the necessity and urgency of implementing technological transformation, but the success of technological transformation is closely related to the planning and design of the project. This paper takes the project planning of the new "Nanjing" brand production line of JS Company as the research object, uses the relevant methods and tools of modern project design management to carry on the scientific system research and the design to the project planning, unifies the planning main points, The feasibility and necessity of the project planning are demonstrated through the comparative analysis, economic analysis and evaluation, as well as social impact analysis and evaluation. So it can reduce the risk that the project may bring to the enterprise after the implementation, and also provide the support for the design of the concrete implementation scheme, and ensure the implementation scheme more meticulous and perfect.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F273;F426.8

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本文編號(hào)：2234890