【摘要】：我國的酒文化源遠流長，滲透到社會生活中的各個領域，白酒產(chǎn)業(yè)作為我國國民經(jīng)濟的重要產(chǎn)業(yè)之一，與我國居民的生活消費息息相關。但我國白酒市場也面臨著挑戰(zhàn)，一方面受通貨膨脹和經(jīng)濟衰退雙重因素的影響，正面臨著成本上升的壓力，表現(xiàn)為中高端市場通過提價釋放，，而低端市場，通過市場滲透和擴張帶來的規(guī)模經(jīng)濟來消化；另一方面，隨著國際酒類品牌紛紛搶占中國市場，白酒產(chǎn)銷量占整個飲料酒總產(chǎn)量的比重逐年下降。我國白酒產(chǎn)業(yè)一方面產(chǎn)能不斷增加，另一方面產(chǎn)業(yè)內(nèi)大小企業(yè)眾多，產(chǎn)業(yè)進入門檻比較低，企業(yè)數(shù)量眾多，品牌雜亂，競爭比較激烈，產(chǎn)業(yè)秩序紊亂。因此，整合產(chǎn)業(yè)市場秩序具有現(xiàn)實的必要性和復雜性，如何提高我國白酒產(chǎn)業(yè)的市場份額及競爭力有重要的現(xiàn)實和戰(zhàn)略意義。 介于以往的研究多為單純從產(chǎn)業(yè)組織理論出發(fā)研究產(chǎn)業(yè)的現(xiàn)狀，或者單獨研究企業(yè)的效率。但是對白酒產(chǎn)業(yè)效率與績效之間的實證研究不足，而且對白酒產(chǎn)業(yè)是否存在市場結構假說或者效率結構假說的研究是欠缺的。本文糅合了市場結構假說和效率結構假說的觀點，在理論上，將效率變量納入到市場結構和績效關系的研究中，揭示了我國白酒產(chǎn)業(yè)的績效來源，也是對傳統(tǒng)市場結構-市場績效分析方法的進一步發(fā)展，研究白酒產(chǎn)業(yè)是否存在市場結構假說或者是否存在效率結構假說，對以后的研究提供參考。 本文主要采用描述性統(tǒng)計的方法和非參數(shù)方法——數(shù)據(jù)包絡方法（DEA）來分析白酒產(chǎn)業(yè)的市場結構和效率，建立市場集中度、效率和EVA績效的檢驗模型，利用最小二乘估計法（OLS），采用Eviews5.0統(tǒng)計軟件測算出模型系數(shù)，分析其相關性，得出白酒產(chǎn)業(yè)績效的主要來源。 研究結果表明，我國白酒產(chǎn)業(yè)的效率和市場集中度是影響績效的主要因素。從市場結構、效率和績效的實證研究來看，單獨用市場集中度來解釋白酒產(chǎn)業(yè)的績效來源時，集中度與績效呈負相關；而把效率變量加入到傳統(tǒng)的市場結構和績效的檢驗模型中，集中度、純技術效率、總效率以及前期的產(chǎn)業(yè)總效率與產(chǎn)業(yè)績效正相關，說明我國白酒產(chǎn)業(yè)同時存在市場結構假說和效率結構假說，提高白酒產(chǎn)業(yè)的經(jīng)營效率和產(chǎn)業(yè)的集中度是提升產(chǎn)業(yè)績效的重要途徑，并從市場整頓、企業(yè)效率和品牌效應三個方面對我國白酒產(chǎn)業(yè)績效的提升提出建議。本文的主要創(chuàng)新點在于，國內(nèi)對市場結構、效率和績效關系的研究，大多集中在銀行業(yè)、保險業(yè)等金融行業(yè)，而其他產(chǎn)業(yè)的類似研究較少，白酒產(chǎn)業(yè)則幾乎沒有類似研究，在研究對象上有一定的新意。同時，在績效指標的選取上，采用經(jīng)濟附加值（EVA）來衡量白酒產(chǎn)業(yè)的績效，比以往大多數(shù)研究采用利潤率為績效指標更具有實踐意義。
[Abstract]:The wine culture of our country has a long history and permeates into every field of social life. As one of the important industries of our national economy, liquor industry is closely related to the living consumption of Chinese residents. However, the liquor market in China is also facing challenges. On the one hand, affected by the dual factors of inflation and economic recession, it is facing the pressure of rising costs, which is manifested in the release of the middle and high-end markets through price increases, while at the low end of the market. On the other hand, the proportion of liquor production and sales to the total output of beverage decreased year by year with the international wine brands have seized the Chinese market. On the one hand, the production capacity of liquor industry in China is increasing, on the other hand, there are many large and small enterprises in the industry, the threshold of entry is relatively low, the number of enterprises is numerous, the brand is chaotic, the competition is more intense, and the industrial order is in disorder. Therefore, it is necessary and complicated to integrate the order of industry market. How to improve the market share and competitiveness of Chinese liquor industry has important realistic and strategic significance. Most of the previous studies are based on the theory of industrial organization, or on the efficiency of enterprises alone. However, the empirical study on the relationship between liquor industry efficiency and performance is insufficient, and the research on whether there is market structure hypothesis or efficiency structure hypothesis in liquor industry is lacking. This paper combines the viewpoints of market structure hypothesis and efficiency structure hypothesis. In theory, the efficiency variable is brought into the study of the relationship between market structure and performance, and the performance source of liquor industry in China is revealed. It is also the further development of the traditional market structure-market performance analysis method. The study on whether there is market structure hypothesis or efficiency structure hypothesis in liquor industry provides a reference for future research. In this paper, the descriptive statistical method and non-parametric method, data envelopment method (DEA), are used to analyze the market structure and efficiency of liquor industry, and the test model of market concentration, efficiency and EVA performance is established. The model coefficients were calculated by using the least square estimation method (OLS),) and the Eviews5.0 software, and the correlation was analyzed, and the main source of liquor industry performance was obtained. The results showed that the efficiency and market concentration of liquor industry in China were the main factors affecting the performance. From the empirical study of market structure, efficiency and performance, there is a negative correlation between concentration and performance when the market concentration is used to explain the source of liquor industry performance. When the efficiency variable is added to the traditional market structure and performance test model, concentration, pure technical efficiency, total efficiency and industry efficiency in the early period are positively related to the industrial performance. It is concluded that both market structure hypothesis and efficiency structure hypothesis exist in liquor industry in China. Improving the management efficiency and industrial concentration of liquor industry is an important way to improve the industrial performance. Three aspects of enterprise efficiency and brand effect are proposed to improve the performance of liquor industry in China. The main innovation of this paper is that most of the domestic researches on the relationship among market structure, efficiency and performance are concentrated in the banking, insurance and other financial industries, but there are few similar studies in other industries, and there is almost no similar research in liquor industry. There are some new ideas in the research object. At the same time, in the selection of performance indicators, the use of economic added value (EVA) to measure the performance of liquor industry, compared with most previous studies using profit as performance indicators has more practical significance.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.8

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本文編號：2147793