本文選題：目標市場 + 國際化策略�。� 參考：《遼寧大學(xué)》2013年碩士論文

【摘要】：隨著經(jīng)濟全球化的日益深入、我國參與國際化分工的程度不斷提升及國內(nèi)中小企業(yè)的迅速成長，我國市場已經(jīng)不能夠滿足國內(nèi)大量中小企業(yè)的進一步拓展和前進，企業(yè)要生存和發(fā)展就不能局限在國內(nèi)市場，走出國門進行全球化發(fā)展、開拓海外市場已成為我國中小企業(yè)進一步發(fā)展所無法回避的現(xiàn)實問題。所以企業(yè)的國際化發(fā)展策略成為了近幾年國內(nèi)的研究焦點，發(fā)展策略的選擇也是現(xiàn)今國內(nèi)企業(yè)所面臨的重大難題，它直接影響到企業(yè)優(yōu)勢的發(fā)揮，和整個國際生產(chǎn)布局和發(fā)展。本文正是透過華為技術(shù)有限公司17年的國際化發(fā)展程案例揭示中國企業(yè)國際化發(fā)展道路。 本文把影響企業(yè)國際化發(fā)展策略的因素作為切入點，以對華在為國際化進程作出巨大貢獻的目標市場選擇策略和國際市場進入模式選擇策略的研究分析為重點。文章采用理論與實際相結(jié)合的方法，將華為技術(shù)有限公司列為典型，通過研究其自1996年開始國際化發(fā)展至今17年的發(fā)展策略，分析其國際化策略中的亮點和不足，以及每個策略所帶來的影響。華為典型的路徑為我國中小企業(yè)的國際化發(fā)展開辟了一條嶄新的發(fā)展道路，充分利用分銷協(xié)議及戰(zhàn)略聯(lián)盟等形式，以技術(shù)為導(dǎo)向，從模仿起家到國際三大電信系統(tǒng)供應(yīng)商，利用類似農(nóng)村包圍城市的模式，，最后奪取國際市場的策略逐步推進的。 華為的國際化過程是從易到難的，在目標市場的選擇上是由近到遠，從香港開始到第三世界國家再到發(fā)展中國家最后進入發(fā)達國家的主流市場；在市場進入模式上也是由淺入深，走了一條從出口模式到契約模式最后進行對外直接投資的漸進式發(fā)展之路。本文旨在系統(tǒng)分析華為技術(shù)有限公司國際化發(fā)展的策略及其績效結(jié)果。目的在于揭示其核心競爭力和國際化策略的實質(zhì)，總結(jié)其對于我國民營企業(yè)深遠的借鑒意義，并以此對我國企業(yè)國際化發(fā)展提出幾點建議。
[Abstract]:With the deepening of economic globalization, the degree of China's participation in the international division of labor and the rapid growth of domestic small and medium-sized enterprises, the market of our country can no longer meet the further expansion and progress of a large number of domestic small and medium-sized enterprises. If enterprises want to survive and develop, they can not be confined to the domestic market. It has become a realistic problem for the further development of small and medium-sized enterprises in our country to go out of the country for the development of globalization and to open up overseas markets. Therefore, the internationalization development strategy of enterprises has become the focus of domestic research in recent years, and the choice of development strategy is also a major problem faced by domestic enterprises today. It directly affects the development of the advantages of enterprises and the layout and development of the whole international production. This paper reveals the way of Chinese enterprises' internationalization development through 17 years' international development of Huawei Technology Co., Ltd. This paper takes the factors that influence the development strategy of enterprise internationalization as the starting point, focusing on the research and analysis of the target market selection strategy and the international market entry mode selection strategy that China has made great contribution to the internationalization process. This paper adopts the method of combining theory with practice, regards Huawei Technology Co., Ltd. as a typical example. By studying its development strategy from 1996 to 17 years, the paper analyzes the bright spots and shortcomings of its internationalization strategy. And the impact of each strategy. Huawei's typical path has opened up a new development path for the internationalization development of small and medium-sized enterprises in China. It makes full use of distribution agreements and strategic alliances, and is technology-oriented, from imitating startups to three major international telecom system suppliers. The strategy of seizing the international market by using a pattern similar to the rural encirclement of the city has been gradually advanced. The internationalization process of Huawei is from easy to difficult, the choice of target market is from near to far, from Hong Kong to the third world country to developing country finally enter the mainstream market of developed country; In the market entry mode is also from the shallow to the depth, has taken a path from the export mode to the contract mode finally carries on the outward direct investment to carry on the gradual development road. The purpose of this paper is to analyze the strategy and performance of Huawei Technology Co., Ltd. The purpose of this paper is to reveal the essence of its core competence and internationalization strategy, to sum up its profound significance for the private enterprises in our country, and to put forward some suggestions for the internationalization development of Chinese enterprises.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.6

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