發(fā)布時間：2018-06-26 13:24

  本文選題：工程造價咨詢 + 服務業(yè)　； 參考：《華中科技大學》2013年碩士論文

【摘要】：工程造價咨詢是指面向社會接受委托，承擔建設項目的可行性研究投資估算和經(jīng)濟評價、項目后評價報告的編制和審核；建設工程概算、預算、結(jié)算及決算報告的編制和審核；建設工程實施階段工程量清單的編制和審核、招標控制價或投標報價的編制和審核、施工合同價款的變更及索賠費用的計算和審核；提供工程造價經(jīng)濟糾紛的鑒定服務；提供建設項目的全過程工程造價咨詢；提供工程造價信息服務等業(yè)務工作。工程造價咨詢機構就是圍繞上述業(yè)務為投資者或使用者、建設單位或施工單位、以及建設團隊中其他利益相關方等社會主體提供專業(yè)技術服務的機構。工程造價咨詢行業(yè)是經(jīng)濟鑒證類行業(yè)與工程咨詢業(yè)的交叉，是融知識密集型、技術型、經(jīng)驗型為一體的智力服務業(yè)。本文研究對象TJXD公司即屬于工程造價咨詢行業(yè)中的一員。 本文首先運用邁克爾波特的競爭五力模型對TJXD公司所處的外部環(huán)境進行了分析；其次，對公司的能力、競爭力和內(nèi)部資源進行了剖析；最后，在前述內(nèi)外部環(huán)境詳細分析的基礎上，采用SWOT分析法對TJXD公司的戰(zhàn)略目標選擇進行了甄選，從而梳理出公司總體戰(zhàn)略和職能戰(zhàn)略，并由此針對性提出為實現(xiàn)上述戰(zhàn)略目標而制定的具體措施。 本論文研究結(jié)論為：TJXD公司應與大型會計師事務所結(jié)成戰(zhàn)略聯(lián)盟；充分發(fā)揮公司在結(jié)算審核和全過程造價咨詢業(yè)務板塊方面積累的優(yōu)勢，，進一步提高核心業(yè)務的競爭實力，實現(xiàn)集中化增長戰(zhàn)略；同時，根據(jù)委托方對工程造價咨詢服務需求的不斷變化和深化，努力打造建設項目全過程造價咨詢服務鏈，實現(xiàn)縱橫延伸服務戰(zhàn)略。為實現(xiàn)以上戰(zhàn)略，公司要實施戰(zhàn)略聯(lián)盟、人才開發(fā)、市場開拓和品牌建設等戰(zhàn)略實施措施。
[Abstract]:Engineering cost consultation refers to the preparation and examination of construction project estimate, budget, settlement and final account report, which is entrusted to the society to undertake the feasibility study, investment estimation and economic evaluation of the construction project, the compilation and examination of the post-project evaluation report, the construction project budget estimate, the budget, the settlement report and the final account report; To compile and examine the bill of quantities in the construction project implementation stage, to draw up and review the bidding control price or bid quotation, to calculate and audit the change of the construction contract price and the claim cost, to provide the appraisal service for the economic dispute of the project cost; Provide the whole process of construction project engineering cost consultation; provide engineering cost information services and other business work. The engineering cost consulting organization is the organization that provides professional technical services to investors or users, construction units or construction units, and other stakeholders in the construction team around the above business. The engineering cost consulting industry is the intersection of the economic identification industry and the engineering consulting industry. It is an intellectual service industry integrated with knowledge-intensive, technical and experiential. TJXD Company is a member of engineering cost consulting industry. This paper first analyzes the external environment of TJXD by using Michael Porter's five-force model of competition; secondly, analyzes the ability, competitiveness and internal resources of TJXD; finally, analyzes the internal resources of TJXD. On the basis of the detailed analysis of the internal and external environment mentioned above, the selection of strategic objectives of TJXD is selected by using SWOT analysis, and the overall strategy and functional strategy of TJXD are sorted out. From this, the specific measures to achieve the above-mentioned strategic objectives are put forward. The conclusion of this paper is that the company should form a strategic alliance with the large accounting firm, give full play to the advantages accumulated by the company in the settlement audit and the whole process cost consulting business, and further improve the competitive strength of the core business. At the same time, according to the constant change and deepening of the client's demand for the engineering cost consulting service, we try to create the whole construction project cost consulting service chain and realize the horizontal and vertical extension service strategy. In order to achieve the above strategy, the company should implement strategic alliance, talent development, market development and brand building and other strategic implementation measures.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.92

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本文編號：2070516