本文選題：全球價(jià)值鏈 + 升級(jí)策略�。� 參考：《浙江大學(xué)》2015年碩士論文

【摘要】：當(dāng)今經(jīng)濟(jì)全球化導(dǎo)致國(guó)際分工形式產(chǎn)生巨大變革,隨之改變的還有世界價(jià)值創(chuàng)造體系。商品價(jià)值創(chuàng)造環(huán)節(jié)在全球不同國(guó)家的分布形成了全球價(jià)值鏈,而在鏈條上不同環(huán)節(jié)價(jià)值的分配卻存在巨大差異。在此背景下,位于價(jià)值鏈低端的產(chǎn)業(yè)升級(jí)問(wèn)題成為了研究的熱點(diǎn)。近些年,我國(guó)通信設(shè)備制造業(yè)的升級(jí)過(guò)程逐漸令人矚目,在過(guò)去二十多年時(shí)間里,我國(guó)通信設(shè)備技術(shù)經(jīng)歷了從引進(jìn)、模仿跟隨到引領(lǐng)全球技術(shù)潮流的過(guò)程；我國(guó)通信設(shè)備企業(yè)也經(jīng)歷了從默默無(wú)聞到崛起為著名跨國(guó)通信設(shè)備巨頭的過(guò)程,可謂在多方面發(fā)生了翻天覆地的變化。因此通信設(shè)備制造業(yè)實(shí)現(xiàn)升級(jí)的過(guò)程,值得探究。 全球價(jià)值鏈理論的出現(xiàn),為研究宏觀層面產(chǎn)業(yè)的升級(jí)和微觀層面企業(yè)的升級(jí)都提供了嶄新的視角。本研究的目的就在于借助全球價(jià)值鏈這一視角,解決我國(guó)通信設(shè)備制造業(yè)進(jìn)一步實(shí)現(xiàn)升級(jí)的策略選擇問(wèn)題。為此,本文構(gòu)建了比較完備的價(jià)值鏈理論分析框架。首先,對(duì)我國(guó)通信設(shè)備制造業(yè)的全球價(jià)值鏈定位做出了定性的判斷。其次,分析了該產(chǎn)業(yè)所處全球價(jià)值鏈的驅(qū)動(dòng)力模式,緊接著對(duì)該產(chǎn)業(yè)所處全球價(jià)值鏈的治理模式進(jìn)行了分析。最后得出的主要結(jié)論為：我國(guó)目前正處于價(jià)值鏈中低端并快速向中高端攀升；該產(chǎn)業(yè)屬于兼具有購(gòu)買者驅(qū)動(dòng)和生產(chǎn)者驅(qū)動(dòng)的典型混合動(dòng)力驅(qū)動(dòng)模式；該產(chǎn)業(yè)價(jià)值鏈治理模式為領(lǐng)導(dǎo)型,同時(shí)有向著網(wǎng)絡(luò)型模式演化的趨勢(shì)。最后,在上述研究結(jié)論的基礎(chǔ)上,本文從微觀層面上提出了我國(guó)通信設(shè)備企業(yè)的升級(jí)路徑和策略。 文章最后選擇對(duì)華為公司進(jìn)行案例研究,通過(guò)重點(diǎn)關(guān)注該公司在三條升級(jí)策略方面的成就,來(lái)分析這些策略是如何引導(dǎo)著自有品牌企業(yè)成功的實(shí)現(xiàn)價(jià)值鏈升級(jí)的。這三條升級(jí)策略分別是：1.自主創(chuàng)新；2.價(jià)值鏈重構(gòu)；3.跨國(guó)經(jīng)營(yíng)戰(zhàn)略。
[Abstract]:Today's economic globalization has led to great changes in the form of international division of labor, as well as the system of world value creation. The distribution of commodity value creation in different countries forms the global value chain, but there are great differences in the distribution of value in different links in the chain. In this context, the problem of industrial upgrading at the low end of the value chain has become a hot topic. In recent years, the upgrading process of China's communication equipment manufacturing industry has gradually attracted attention. In the past twenty years, the communication equipment technology of our country has experienced the process from introduction, imitation to leading the global technology trend. The communication equipment enterprises of our country have also experienced the process from obscurity to the rise of famous transnational communication equipment giant, which has changed dramatically in many aspects. Therefore, the communication equipment manufacturing industry to achieve the process of upgrading, it is worth exploring. The emergence of the theory of global value chain provides a new perspective for the study of industrial upgrading at the macro level and the upgrading of enterprises at the micro level. The purpose of this study is to solve the problem of strategy selection for further upgrading of communication equipment manufacturing industry in China from the perspective of global value chain. Therefore, this paper constructs a relatively complete theoretical analysis framework of value chain. Firstly, the global value chain positioning of communication equipment manufacturing industry in China is judged qualitatively. Secondly, the driving force model of the global value chain is analyzed, and then the governance model of the global value chain is analyzed. The main conclusions are as follows: our country is in the middle and low end of the value chain and rapidly rising to the middle and high end, the industry belongs to the typical hybrid drive mode with both buyer and producer drive; The industrial value chain governance model is a leading one, and it has the tendency to evolve towards the network model at the same time. Finally, on the basis of the above conclusions, this paper puts forward the upgrading path and strategy of communication equipment enterprises in China from the micro level. At the end of this paper, we choose the case study of Huawei Company, focus on its achievements in three upgrading strategies, and analyze how these strategies lead the own-brand enterprises to successfully realize the value chain upgrading. The three promotion strategies are respectively 1: 1. Independent innovation 2. Value chain reconstruction. Transnational business strategy
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.63

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 陳柳欽;;關(guān)于全球價(jià)值鏈理論的研究綜述[J];全球科技經(jīng)濟(jì)w，

本文編號(hào)：2015142