本文選題：競(jìng)爭(zhēng)戰(zhàn)略 + 核心競(jìng)爭(zhēng)力　； 參考：《西北大學(xué)》2013年碩士論文

【摘要】：近年來(lái),隨著我國(guó)經(jīng)濟(jì)的跨越式發(fā)展,中國(guó)汽車行業(yè)得到了長(zhǎng)足的發(fā)展與進(jìn)步,同時(shí)也推動(dòng)了我國(guó)汽車零部件產(chǎn)業(yè)的欣欣向榮。中國(guó)汽車市場(chǎng)發(fā)展的巨大潛力,成為全球各大汽車零配件廠商角逐的新的“戰(zhàn)場(chǎng)",它們紛紛來(lái)華籌資建廠,瓜分中國(guó)的汽車市場(chǎng)。它們從原來(lái)的投資建廠開(kāi)始逐漸向技術(shù)研發(fā)中心建立方向發(fā)展,利用先進(jìn)的管理理念與技術(shù)優(yōu)勢(shì)來(lái)?yè)屨际袌?chǎng)份額。與此同時(shí),在競(jìng)爭(zhēng)白熱化的汽車市場(chǎng)中,國(guó)內(nèi)企業(yè)得益于良好的市場(chǎng)經(jīng)濟(jì)條件,通過(guò)現(xiàn)有的資源優(yōu)勢(shì)在市場(chǎng)中獲取競(jìng)爭(zhēng)力。 H蘇州汽車零部件公司(簡(jiǎn)稱H蘇州公司)是法國(guó)一家上市公司的子公司,其主要經(jīng)營(yíng)產(chǎn)品為減震制品。通常情況下,整車廠為滿足市場(chǎng)需求,提升企業(yè)形象,加強(qiáng)品牌建設(shè),提升綜合競(jìng)爭(zhēng)優(yōu)勢(shì),往往需要選擇物美價(jià)廉,一站式服務(wù)的汽車零部件供應(yīng)商。 本課題研究以波特的“五力”分析模型為理論指導(dǎo),在充分利用PEST分析方法的基礎(chǔ)上,首先對(duì)企業(yè)外部環(huán)境所面臨的各種情況進(jìn)行分析,包括威脅與機(jī)遇,現(xiàn)階段,我國(guó)社會(huì)與政治環(huán)境為汽車零部件行業(yè)的發(fā)展提供了有利的保障,在同行業(yè)內(nèi),H公司所面臨的新進(jìn)入者威脅很小,競(jìng)爭(zhēng)對(duì)手雖然寥寥無(wú)幾,但都實(shí)力雄厚,競(jìng)爭(zhēng)力強(qiáng),接著,筆者從H蘇州公司的內(nèi)部環(huán)境著手,對(duì)該公司當(dāng)前所存在的優(yōu)劣勢(shì)進(jìn)行深入剖析,該公司具備強(qiáng)大的運(yùn)營(yíng)能力,技術(shù)研發(fā)擁有法國(guó)總公司的鼎力支持,但由于技術(shù)含量較高致使所生產(chǎn)的產(chǎn)品價(jià)格與成本也略有偏高,降低了產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì),最后筆者通過(guò)SWOT分析法,得出備選戰(zhàn)略,并基于QSPM分析法得出最終策略。
[Abstract]:In recent years, with the rapid development of China's economy, China's automobile industry has made great progress and promoted the prosperity of China's auto parts industry. The huge potential of China's auto market has become a new "battlefield" for major auto parts manufacturers in the world, who have come to China to raise money to build factories and carve up the Chinese auto market. They began to develop from the original investment to the technology R & D center, taking advantage of the advanced management concept and technology to seize the market share. At the same time, in the fierce competition in the automobile market, domestic enterprises benefit from the good market economy conditions, through the existing advantages of resources in the market to gain competitiveness. H Suzhou Automotive parts Company (H Suzhou Company) is a subsidiary of a French listed company, whose main business products are shock absorbers. In order to meet the market demand, enhance the image of the enterprise, strengthen the brand construction and enhance the comprehensive competitive advantage, the automobile factory often needs to choose the supplier of automobile parts with good quality and cheap price and one-stop service. Under the guidance of Porter's "five forces" analysis model, based on the full use of PEST analysis method, this paper first analyzes the various situations facing the external environment of enterprises, including threats and opportunities, at the present stage. The social and political environment of our country has provided a favorable guarantee for the development of the auto parts industry. In the same industry, the new entrants faced by the company are very small. Although the competitors are very few, they are all strong and competitive, and then, Starting from the internal environment of H Suzhou Company, the author analyzes the advantages and disadvantages of the company at present. The company has strong operating ability and the technical research and development has the great support of the French head Office. However, because of the high technology content, the price and cost of the product are also slightly higher, which reduces the competitive advantage of the product. Finally, the author obtains the alternative strategy through SWOT analysis, and obtains the final strategy based on QSPM analysis.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.471

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