本文選題：食品制造業(yè) + 企業(yè)公民行為��； 參考：《武漢理工大學》2013年碩士論文

【摘要】：2008年“三鹿”奶粉三聚氰胺事件的爆發(fā),引發(fā)了社會公眾對我國食品制造業(yè)產品安全危機的深入思考。當前,我國食品制造業(yè)產品質量安全存在非常大的問題,先有2003年的安徽阜陽奶粉事件,后有2008年的“三鹿”奶粉事件,再有2011年雙匯“瘦肉精”事件和臺灣塑化劑事件,以及層出不窮的地溝油、毒大米、死豬肉等食品質量安全問題。同時,由于我國食品安全事件的接連爆出,嚴重影響我國食品制造業(yè)的企業(yè)和產品形象,也使得國內消費者對我國食品制造業(yè)的產品失去了信心,轉而將消費投到國外市場,如目前國內嬰幼兒奶粉75%消費量來自于歐美,占新西蘭奶粉總出口量的90%,這些都對我國食品制造企業(yè)的生存、發(fā)展及國際化競爭造成了嚴重影響。因此,我國食品制造企業(yè)應加強對企業(yè)公民行為的重視和投入,以此來重塑企業(yè)和產品形象,實現(xiàn)市場突圍,取得市場競爭力的提升。 本論文通過對國內外有關企業(yè)社會責任理論、企業(yè)慈善理論、企業(yè)公民行為理論、企業(yè)競爭力理論的歸納和梳理,以理論和實證相結合的手段進行研究和分析。首先,從理論上提出了企業(yè)公民行為競爭力的觀點,并對其內涵、意義、作用和作用對象進行了詳細論述。其次,從實證的角度,分別從企業(yè)公民經濟行為、企業(yè)公民法律行為、企業(yè)公民道德行為、企業(yè)財務績效、企業(yè)市場影響力這五個維度對企業(yè)公民行為競爭力進行觀測和衡量,借助結構方程模型,提出并論證了企業(yè)公民行為對企業(yè)競爭力具有正向影響作用。最后,利用實證分析結論提出了我國食品制造業(yè)企業(yè)公民行為競爭力提升的對策和建議。 本文以758個有效樣本數(shù)據(jù)為依據(jù),通過實證分析論證了：企業(yè)公民經濟行為對企業(yè)財務績效具有正向影響；企業(yè)公民法律行為對企業(yè)財務績效具有正向影響；企業(yè)公民法律行為對企業(yè)市場影響力具有正向影響；企業(yè)公民道德行為對企業(yè)財務績效具有正向影響；企業(yè)公民道德行為對企業(yè)市場影響力具有正向影響。總體來說,食品制造業(yè)企業(yè)公民行為的踐行有利于提升企業(yè)競爭力,我國企業(yè)應以企業(yè)公民行為的有效實行為手段,通過企業(yè)和產品形象的提升、市場影響力的增加、消費者忠誠度和引導性的增強,進而實現(xiàn)企業(yè)市場競爭力的提升,甚至是國際競爭力的突破。
[Abstract]:The outbreak of "Sanlu" milk powder melamine incident in 2008 caused the public to think deeply about the food manufacturing product safety crisis in China. At present, there are very big problems in the quality and safety of food manufacturing products in our country. First, there were the incident of milk powder in Fuyang, Anhui Province in 2003, then the incident of "Sanlu" milk powder in 2008, and then the incident of "lean meat essence" in Shuanghui in 2011 and the incident of plasticizer in Taiwan. And incessant gutter oil, poisonous rice, dead pork and other food quality and safety issues. At the same time, as a result of the successive outbreak of food safety incidents in China, which seriously affected the enterprises and product image of the food manufacturing industry in our country, it also made domestic consumers lose confidence in the products of our food manufacturing industry and instead put their consumption into foreign markets. At present, 75% of domestic infant milk powder consumption comes from Europe and America, accounting for 90% of New Zealand's total milk powder export volume, which has a serious impact on the survival, development and international competition of Chinese food manufacturing enterprises. Therefore, food manufacturing enterprises in China should pay more attention to and invest in corporate citizenship behavior, so as to reshape the image of enterprises and products, achieve market breakthrough and enhance market competitiveness. This paper summarizes and combs the theories of corporate social responsibility, corporate philanthropy, corporate citizenship behavior and corporate competitiveness at home and abroad, and makes research and analysis by means of combining theory with demonstration. Firstly, the author puts forward the viewpoint of corporate civil behavior competitiveness theoretically, and discusses its connotation, significance, function and object in detail. Secondly, from the empirical point of view, from the corporate civil economic behavior, corporate civil legal behavior, corporate civic moral behavior, corporate financial performance, corporate market influence to observe and measure the competitiveness of corporate civil behavior. With the help of structural equation model, this paper puts forward and demonstrates the positive effect of corporate citizenship behavior on enterprise competitiveness. Finally, the author puts forward the countermeasures and suggestions to enhance the competitiveness of food manufacturing enterprises by empirical analysis. On the basis of 758 valid sample data, this paper proves that corporate citizen's economic behavior has positive influence on enterprise's financial performance, corporate citizen's legal behavior has positive influence on enterprise's financial performance, and enterprise's citizen's economic behavior has positive influence on enterprise's financial performance, and enterprise's citizen's legal behavior has positive influence on enterprise's financial performance. Corporate citizen legal behavior has positive influence on enterprise market influence; corporate citizen moral behavior has positive influence on enterprise financial performance; corporate citizen moral behavior has positive influence on enterprise market influence. In general, the practice of citizenship behavior in food manufacturing enterprises is conducive to enhancing the competitiveness of enterprises. Enterprises in China should take the effective implementation of corporate citizenship behavior as a means to enhance the image of enterprises and products and increase the market influence. The enhancement of consumer loyalty and guidance leads to the promotion of enterprise market competitiveness and even the breakthrough of international competitiveness.
【學位授予單位】：武漢理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.82

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