本文選題：銷售物流外包 + 家電企業(yè)��； 參考：《華南理工大學(xué)》2013年碩士論文

【摘要】：當(dāng)前，在激烈的市場競爭和嚴(yán)峻的經(jīng)營環(huán)境下，，我國家電企業(yè)的贏利水平呈現(xiàn)出逐步下滑的趨勢，家電企業(yè)在經(jīng)營中面臨著巨大的壓力。物流作為“第三利潤源”，成為我國家電企業(yè)最有希望降低成本、提高效益的環(huán)節(jié)。為了降低物流成本，我國家電企業(yè)紛紛將銷售物流業(yè)務(wù)外包給第三方物流企業(yè)，第三方物流已成為我國家電企業(yè)銷售物流業(yè)務(wù)最主要的模式。充分利用第三方物流的專業(yè)化優(yōu)勢是我國家電企業(yè)降低物流成本、提高物流業(yè)務(wù)質(zhì)量的重要途徑。然而，我國家電企業(yè)在銷售物流外包中未能與第三方物流企業(yè)建立起長期、深入的合作關(guān)系，對物流外包的效果造成了較嚴(yán)重的負(fù)面影響。套牢問題是阻礙雙方建立和發(fā)展長期、深入合作關(guān)系的重要因素。套牢問題阻礙了雙方信任的建立，導(dǎo)致了雙方合作關(guān)系的不穩(wěn)定性，從而對家電企業(yè)的銷售物流業(yè)務(wù)產(chǎn)生不利的影響。如何防范套牢問題是當(dāng)前我國家電企業(yè)在與第三方物流企業(yè)的合作中面臨的重要問題。本文對我國家電企業(yè)與第三方物流企業(yè)合作中關(guān)系治理的研究，旨在探討能有效防范雙方合作中套牢問題的關(guān)系性治理機(jī)制。 本文首先對我國家電企業(yè)的銷售物流業(yè)務(wù)及其特點(diǎn)進(jìn)行了描述，論述了第三方物流對家電企業(yè)的重要性，并分析了家電企業(yè)與第三方物流企業(yè)合作中套牢問題的具體表現(xiàn)及其對雙方合作關(guān)系產(chǎn)生的危害。然后，本文運(yùn)用不完全契約理論，對我國家電企業(yè)與第三方物流企業(yè)合作中的套牢問題進(jìn)行了深入的分析。并認(rèn)為，在我國家電企業(yè)與第三方物流企業(yè)的合作中，雙方為實(shí)現(xiàn)物流數(shù)據(jù)準(zhǔn)確快速的傳遞和即時(shí)共享而在EDI系統(tǒng)等信息技術(shù)上的投入具有專用性的特點(diǎn)，從而產(chǎn)生了可占用準(zhǔn)租金，使雙方鎖定在合作關(guān)系中，導(dǎo)致了套牢問題；家電企業(yè)物流服務(wù)需求的不確定性和不可描述性導(dǎo)致了物流外包合同的不完全性，進(jìn)而導(dǎo)致了第三方物流企業(yè)利用合同不完全對家電企業(yè)實(shí)施敲竹杠行為。最后，在對套牢問題的原因進(jìn)行分析的基礎(chǔ)上，本文提出了防范套牢問題的關(guān)系治理機(jī)制，建立了家電企業(yè)與第三方物流企業(yè)間的關(guān)系治理框架。本文的研究認(rèn)為，在家電企業(yè)與第三方物流企業(yè)的合作中，雙方應(yīng)該建立長期的合作關(guān)系，激勵雙方專用性資產(chǎn)投資、并建立合作中的協(xié)調(diào)、溝通機(jī)制和信任機(jī)制，以減少第三方物流企業(yè)在合作中的敲竹杠行為，促進(jìn)我國家電企業(yè)與第三方物流企業(yè)合作關(guān)系的深入發(fā)展。
[Abstract]:At present, under the fierce market competition and the severe operating environment, the profit level of the household appliance enterprises in our country shows the tendency of declining step by step, and the household appliance enterprises are facing the enormous pressure in the management. Logistics, as the third profit source, has become the most promising link to reduce the cost and improve the efficiency. In order to reduce the logistics cost, the domestic appliance enterprises outsource the sales logistics business to the third party logistics enterprises one after another. The third party logistics has become the most important mode of the sales logistics business of the household appliances enterprises in our country. Making full use of the specialized advantage of the third party logistics is an important way to reduce the logistics cost and improve the quality of logistics business. However, the domestic appliance enterprises failed to establish a long-term and in-depth cooperative relationship with the third-party logistics enterprises in the outsourcing of sales logistics, which caused a serious negative impact on the effect of logistics outsourcing. Entrapment is an important factor hindering the establishment and development of long-term and deep-term cooperative relations between the two sides. The clogging problem hinders the establishment of trust between the two sides and leads to the instability of the cooperative relationship between the two sides, which has a negative impact on the sales logistics business of the household appliance enterprises. How to prevent the latching problem is an important problem in the cooperation between the domestic appliance enterprises and the third party logistics enterprises. This paper studies the relationship governance in the cooperation between home appliance enterprises and third party logistics enterprises in order to explore the relationship governance mechanism which can effectively prevent the interlocking problems in the cooperation between the two parties. This paper first describes the sales logistics business and its characteristics of Chinese household appliance enterprises, and discusses the importance of the third party logistics to the household appliances enterprises. The paper also analyzes the concrete manifestation of the latching problem in the cooperation between the appliance enterprises and the third party logistics enterprises and its harm to the cooperative relationship between the two parties. Then, by using the incomplete contract theory, this paper makes a deep analysis of the problems of the cooperation between the domestic appliance enterprises and the third party logistics enterprises. It is considered that in the cooperation between the domestic appliance enterprises and the third party logistics enterprises, the investment in the information technology such as EDI system has the characteristics of specificity in order to realize the accurate and fast transmission and real-time sharing of the logistics data. As a result, the quasi-rent can be occupied, the two sides are locked in the cooperative relationship, which leads to the locking problem, the uncertainty and indescribability of the logistics service demand of the appliance enterprises lead to the incompleteness of the logistics outsourcing contract. Thus, the third-party logistics enterprises use the contract is not complete to the household appliances enterprises to carry out racketeering behavior. Finally, based on the analysis of the reasons of the latching problem, this paper puts forward the relationship governance mechanism to prevent the latching problem, and establishes the relationship governance framework between the household appliance enterprise and the third party logistics enterprise. The research in this paper holds that in the cooperation between appliance enterprises and third party logistics enterprises, both sides should establish long-term cooperative relationship, encourage both sides to invest in special assets, and establish coordination, communication mechanism and trust mechanism in cooperation. In order to reduce the third party logistics enterprises in cooperation, promote the further development of the cooperative relationship between home appliance enterprises and third party logistics enterprises.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F259.23;F426.6

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