本文選題：天然氣產(chǎn)業(yè) + 成長戰(zhàn)略��； 參考：《中國石油大學(xué)（華東）》2013年碩士論文

【摘要】：追求成長是產(chǎn)業(yè)經(jīng)營的主題，也是產(chǎn)業(yè)在在激烈的競爭環(huán)境中生存與發(fā)展的手段。產(chǎn)業(yè)成長的途經(jīng)有很多，這就是產(chǎn)業(yè)成長的戰(zhàn)略問題。不同的成長戰(zhàn)略，對產(chǎn)業(yè)外部環(huán)境和產(chǎn)業(yè)自身?xiàng)l件有不同的要求。選擇合適的成長戰(zhàn)略并正確地實(shí)施它，可以使產(chǎn)業(yè)在較長的時期內(nèi)獲得健康穩(wěn)定的成長，反之，就會使產(chǎn)業(yè)陷入“成長的陷阱”。所以，產(chǎn)業(yè)成長戰(zhàn)略的選擇，是關(guān)乎一個產(chǎn)業(yè)生存與發(fā)展的重大問題。 中國天然氣產(chǎn)業(yè)在2004年進(jìn)入發(fā)展期，現(xiàn)在面臨向成熟期的過渡與發(fā)展，中國天然氣市場存在供需矛盾問題、價格機(jī)制改革問題、以及法律法規(guī)健全問題。隨著產(chǎn)業(yè)的發(fā)展，有必要進(jìn)行戰(zhàn)略轉(zhuǎn)換，選擇適合產(chǎn)業(yè)成長的戰(zhàn)略。 本論文以戰(zhàn)略管理和產(chǎn)業(yè)成長戰(zhàn)略為理論依據(jù)，首先分析中國天然氣產(chǎn)業(yè)的宏觀環(huán)境，即中國天然氣產(chǎn)業(yè)所處的政治、經(jīng)濟(jì)、文化和技術(shù)環(huán)境，根據(jù)產(chǎn)業(yè)生命周期理論，明確其所處的發(fā)展階段；進(jìn)一步分析中國天然氣產(chǎn)業(yè)的微觀環(huán)境，在資源能力理論的基礎(chǔ)上，與發(fā)達(dá)國家天然氣產(chǎn)業(yè)進(jìn)行對比，找出發(fā)展中存在的差距，根據(jù)SCP理論構(gòu)架中國天然氣產(chǎn)業(yè)內(nèi)部分析框架；在內(nèi)外部環(huán)境分析的基礎(chǔ)上，，運(yùn)用SWOT分析法，選擇中國天然氣產(chǎn)業(yè)成長戰(zhàn)略——多元化成長戰(zhàn)略；論文進(jìn)一步提出保障天然氣產(chǎn)業(yè)成長戰(zhàn)略實(shí)施的具體措施：加快天然氣管道和儲氣庫建設(shè)，推進(jìn)天然氣價格機(jī)制改革，建立健全我國天然氣產(chǎn)業(yè)的監(jiān)管機(jī)構(gòu)和法律體系，加強(qiáng)與國外天然氣的合作等。
[Abstract]:The pursuit of growth is not only the theme of industrial management, but also the means of industry survival and development in the fierce competitive environment. There are many ways of industrial growth, which is the strategic issue of industrial growth. Different growth strategies have different requirements for the external environment of industry and the conditions of industry itself. Choosing the appropriate growth strategy and implementing it correctly can make the industry grow healthily and stably in a long period of time, otherwise, it will make the industry fall into the "growth trap". Therefore, the choice of industrial growth strategy is related to the survival and development of an industry. China's natural gas industry entered the development period in 2004 and now faces the transition and development to the mature stage. There are contradictions between supply and demand in China's natural gas market price mechanism reform and the sound of laws and regulations. With the development of industry, it is necessary to change strategy and choose the strategy suitable for industry growth. Based on the theory of strategic management and industrial growth strategy, this paper first analyzes the macro environment of China's natural gas industry, that is, the political, economic, cultural and technological environment of China's natural gas industry, according to the theory of industry life cycle. Make clear the stage of its development, further analyze the micro environment of China's natural gas industry, compare it with the natural gas industry of developed countries on the basis of the theory of resource capacity, and find out the gap in the development. According to the theory of SCP, the internal analysis framework of China's natural gas industry is set up, and on the basis of the analysis of internal and external environment, the growth strategy of China's natural gas industry-diversification growth strategy is chosen by using SWOT analysis method. The paper further puts forward some specific measures to ensure the growth of natural gas industry: speeding up the construction of natural gas pipeline and gas storage, promoting the reform of natural gas price mechanism, establishing and perfecting the regulatory body and legal system of China's natural gas industry. Strengthen cooperation with foreign natural gas.
【學(xué)位授予單位】：中國石油大學(xué)（華東）
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.22

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