發(fā)布時間：2018-05-16 18:47

  本文選題：智能手機 + 供應鏈��； 參考：《湖南大學》2013年碩士論文

【摘要】：伴隨著信息化時代的到來，全球經濟一體化格局的大背景下，移動互聯(lián)網和通信技術得到迅猛發(fā)展，致使智能手機市場的格局也在不斷地發(fā)生變化，市場競爭日益激烈。為了提高企業(yè)的競爭力，越來越多的智能手機生產企業(yè)開始選擇與上游軟件開發(fā)商、運營商等展開研發(fā)合作，以減少創(chuàng)新風險、縮短新產品的研發(fā)周期，智能手機企業(yè)間合作研發(fā)的趨勢越來越顯著。 本文以智能手機產業(yè)的發(fā)展現狀為背景，從供應鏈的視角對智能手機企業(yè)的合作研發(fā)策略行為進行分析。首先，文章介紹了智能手機行業(yè)的競爭態(tài)勢，提出智能手機行業(yè)未來的發(fā)展趨勢；其次，闡述了企業(yè)競爭策略理論，從一般的競爭策略延伸出企業(yè)研發(fā)與合作研發(fā)策略。在此基礎上，分析企業(yè)合作研發(fā)模式選擇的原則及影響因素，并建立上下游企業(yè)合作研發(fā)的博弈模型進行分析。本文認為企業(yè)選擇合作研發(fā)策略比非合作研發(fā)策略能夠得到更高的利潤，，實現利潤最大化的目標，明確了企業(yè)為了更好的在激烈的競爭中保持行業(yè)領先地位應該選擇怎樣的研發(fā)策略。 最后，文章以諾基亞公司和三星公司為例，對兩家企業(yè)選擇不合作研發(fā)和合作研發(fā)兩種策略的效果進行分析，驗證上述分析的結果，并給中國智能手機廠商在市場競爭中如何發(fā)展提供了一些有益的啟示。
[Abstract]:With the arrival of the information age, under the background of global economic integration, mobile Internet and communication technology have developed rapidly, resulting in the smart phone market pattern is constantly changing, the market competition is becoming increasingly fierce. In order to improve the competitiveness of enterprises, more and more smartphone manufacturers begin to choose R & D cooperation with upstream software developers and operators in order to reduce innovation risks and shorten the R & D cycle of new products. The trend of cooperative R & D among smartphone enterprises is becoming more and more obvious. Based on the development of smartphone industry, this paper analyzes the cooperative R & D strategy behavior of smartphone enterprises from the perspective of supply chain. Firstly, the paper introduces the competition situation of the smart phone industry, and puts forward the future development trend of the smart phone industry. Secondly, it expounds the theory of enterprise competition strategy, which extends the enterprise R & D and cooperative R & D strategy from the general competition strategy. On this basis, the principles and influencing factors of cooperative R & D mode selection are analyzed, and the game model of upstream and downstream cooperative R & D is established. This paper argues that enterprises can obtain higher profits and achieve the goal of maximizing profits by choosing cooperative R & D strategies than non-cooperative R & D strategies. In order to better maintain the leading position in the fierce competition, the enterprise should choose the research and development strategy. Finally, taking Nokia and Samsung as examples, the paper analyzes the effects of the two companies' choice of non-cooperative R & D and cooperative R & D, and verifies the results of the above analysis. It also provides some useful enlightenment for Chinese smartphone manufacturers to develop in the market competition.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.63

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