本文選題：自創(chuàng)商譽(yù)管理 + 改進(jìn)�。� 參考：《河北工業(yè)大學(xué)》2013年碩士論文

【摘要】：TSHD陶瓷公司經(jīng)過近三十年的不懈努力，在陶瓷行業(yè)中打拼出一片天地，并廣受業(yè)內(nèi)好評和消費(fèi)者青睞。但在金融危機(jī)的影響下，整個(gè)行業(yè)風(fēng)起云涌，為了求得發(fā)展，兼并與被兼并浪潮激烈上演著。TSHD陶瓷公司也受到了不小的沖擊，在未來的很長一段時(shí)期，如何保有并增加市場份額成了企業(yè)要面對的課題。為了準(zhǔn)確的估量潛在被并企業(yè)的價(jià)值，更準(zhǔn)確的掌握自身在市場中的公允價(jià)值，綜合反映企業(yè)信譽(yù)、口碑、質(zhì)量、技術(shù)、消費(fèi)者認(rèn)可度等的企業(yè)自創(chuàng)商譽(yù)重回企業(yè)視線中來。 本文通過分析TSHD陶瓷公司實(shí)際狀況，分析造成企業(yè)自創(chuàng)商譽(yù)管理現(xiàn)狀的原因。這些原因的存在具有普遍性，比如制度上的不要求不規(guī)范，企業(yè)上的不重視不管理，操作上的難計(jì)量等。然而自創(chuàng)商譽(yù)的管理與確認(rèn)不但是企業(yè)內(nèi)部管理的要求，也符合對外樹立形象以獲得更廣泛認(rèn)可、更好發(fā)展的要求。自創(chuàng)商譽(yù)管理的改進(jìn)有助于信息使用者了解企業(yè)財(cái)務(wù)狀況和經(jīng)營成果，幫助其對企業(yè)過去、現(xiàn)在和未來事項(xiàng)的結(jié)果進(jìn)行更準(zhǔn)確的預(yù)測并加以決策，良好的商譽(yù)能夠進(jìn)行低成本籌資，還可以幫助企業(yè)實(shí)現(xiàn)低成本擴(kuò)張，更能引導(dǎo)企業(yè)對公司體制、人員管理、企業(yè)文化、市場營銷等方面進(jìn)行改進(jìn)和管理。為了TSHD陶瓷公司對商譽(yù)進(jìn)展開管理，本文在影響商譽(yù)的因素中選取了重要的六個(gè)方面，，并從這六方面加強(qiáng)管理，即“產(chǎn)品質(zhì)量精益求精，技術(shù)創(chuàng)新與時(shí)俱進(jìn)”、“建設(shè)完善規(guī)章制度，提升公司管理效率”、“企業(yè)文化把握航向，凝聚人心”、“注重人才培養(yǎng)，完善激勵(lì)制度”、“做好需求預(yù)測，搶占市場先機(jī)”、“打造綠色企業(yè)，踐行社會(huì)責(zé)任”。最后，針對TSHD陶瓷公司的具體情況，本文提出了一套適合TSHD陶瓷公司、具有可操作性的商譽(yù)確認(rèn)計(jì)量模型——“主要因素量化分析法”來對商譽(yù)管理效果進(jìn)行確認(rèn)。
[Abstract]:TSHD ceramics company after nearly 30 years of unremitting efforts, in the ceramic industry to put together a world, and widely praised by the industry and consumers. However, under the influence of the financial crisis, the whole industry is surging. In order to achieve development, the tide of mergers and acquisitions has been intensely staged by .TSHD Ceramics Company. In the long term in the future, How to maintain and increase the market share has become the subject that enterprises have to face. In order to accurately estimate the value of potential and merged enterprises, more accurately grasp their own fair value in the market, comprehensively reflect the corporate reputation, word of mouth, quality, technology, consumer recognition and other self-created goodwill back to the enterprise line of sight. This paper analyzes the actual situation of TSHD Ceramics Co., Ltd. The existence of these reasons is universal, such as the system does not require non-standard, the enterprise does not attach importance to the management, the operation is difficult to measure and so on. However, the management and confirmation of self-created goodwill is not only the requirement of enterprise internal management, but also conforms to the requirement of establishing external image to obtain wider recognition and better development. Improved self-generated goodwill management helps information users to understand the financial position and operating results of an enterprise, and to make more accurate predictions and decisions about the results of past, present and future events of the enterprise. Good goodwill can raise funds at low cost, can also help enterprises to achieve low-cost expansion, and guide enterprises to improve and manage the corporate system, personnel management, corporate culture, marketing, and so on. In order to carry out the management of goodwill in TSHD Ceramics Company, this paper selects six important aspects among the factors that affect goodwill, and strengthens the management from these six aspects, that is, "product quality keeps improving, technological innovation keeps pace with the times". "Building and perfecting the rules and regulations, improving the efficiency of the management of the company", "grasping the course of the enterprise culture, rallying people's hearts", "paying attention to the training of talents and perfecting the incentive system", "making a good demand prediction, seizing the market first opportunity", "building a green enterprise," The practice of social responsibility. Finally, according to the concrete situation of TSHD ceramics company, this paper puts forward a set of suitable and operable measurement model of goodwill confirmation for TSHD ceramics company, which is "main factor quantitative analysis method" to confirm the effect of goodwill management.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F270;F426.721

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