發(fā)布時(shí)間：2018-05-08 03:03

  本文選題：合作關(guān)系穩(wěn)定性 + 環(huán)境不確定性��； 參考：《南京工業(yè)大學(xué)》2013年碩士論文

【摘要】：經(jīng)濟(jì)全球化導(dǎo)致企業(yè)間的競(jìng)爭(zhēng)愈演愈烈，由單純的企業(yè)個(gè)體間的競(jìng)爭(zhēng)演變?yōu)槠髽I(yè)合作關(guān)系間的競(jìng)爭(zhēng)。因此，，在瞬息萬(wàn)變的市場(chǎng)競(jìng)爭(zhēng)形勢(shì)下，企業(yè)迫切需要通過(guò)加強(qiáng)供銷雙方間的合作，整合雙方企業(yè)現(xiàn)有資源并使資源價(jià)值最大化，以達(dá)到提升企業(yè)自身競(jìng)爭(zhēng)力的目的。 本文以供銷合作關(guān)系穩(wěn)定性為因變量，結(jié)合國(guó)內(nèi)外對(duì)供銷合作關(guān)系穩(wěn)定性的研究成果，整理出現(xiàn)有研究認(rèn)為的影響供銷合作關(guān)系穩(wěn)定性的六個(gè)關(guān)鍵因素。在對(duì)這六個(gè)因素進(jìn)行分析的基礎(chǔ)上，就其中的環(huán)境不確定性、依賴不對(duì)稱性、關(guān)系專用性資產(chǎn)及公平感知做進(jìn)一步的研究。以往研究中，有學(xué)者將四個(gè)因素單獨(dú)作為自變量進(jìn)行研究，本文將這四個(gè)因素一起作為自變量，衡量四個(gè)因素對(duì)供銷合作關(guān)系穩(wěn)定性的影響及影響程度。本文在相關(guān)文獻(xiàn)梳理的基礎(chǔ)上得出本文的假設(shè)并通過(guò)問(wèn)卷調(diào)查進(jìn)行實(shí)證研究。 本文以銷售商作為研究對(duì)象，回收有效問(wèn)卷153份，借助SPSS軟件對(duì)樣本數(shù)據(jù)進(jìn)行描述性統(tǒng)計(jì)分析、信度分析、效度分析、相關(guān)分析、回歸分析及假設(shè)檢驗(yàn)后，研究結(jié)果表明： （1）銷售商依賴對(duì)供銷合作關(guān)系穩(wěn)定性具有負(fù)向影響； （2）制造商依賴對(duì)供銷合作關(guān)系穩(wěn)定性具有正向影響。 （3）銷售商關(guān)系專用性資產(chǎn)對(duì)供銷合作關(guān)系穩(wěn)定性具有正向影響； （4）銷售商公平感知對(duì)供銷合作關(guān)系穩(wěn)定性具有正向影響； （5）銷售商程序公平感知對(duì)供銷合作關(guān)系穩(wěn)定性具有正向影響； （6）銷售商分配公平感知對(duì)供銷合作關(guān)系穩(wěn)定性具有正向影響； （7）銷售商程序公平感知比分配公平感知對(duì)供銷合作關(guān)系穩(wěn)定性具有更顯著的正向影響。 但是，環(huán)境不確定性和制造商關(guān)系專用性資產(chǎn)對(duì)供銷合作關(guān)系穩(wěn)定性影響的假設(shè)未能通過(guò)檢驗(yàn)，文章對(duì)可能的原因給予了解釋。文章最后根據(jù)實(shí)證分析的結(jié)果，提出了相應(yīng)的建議，希望能為維持供銷合作關(guān)系穩(wěn)定性提供一定的參考。
[Abstract]:Economic globalization leads to more and more competition among enterprises, from the competition between individual enterprises to the competition between enterprises. Therefore, under the rapidly changing market competition situation, enterprises urgently need to strengthen the cooperation between supply and marketing, integrate the existing resources and maximize the value of resources, in order to enhance the competitiveness of enterprises. Taking the stability of supply and marketing cooperation as dependent variable and combining the domestic and foreign research results on the stability of supply and marketing cooperation, this paper collates the six key factors that have been considered to affect the stability of supply and marketing cooperation. Based on the analysis of these six factors, the environmental uncertainty, dependence asymmetry, relationship specific assets and equity perception are further studied. In the previous studies, some scholars studied the four factors as independent variables, and the four factors were taken as independent variables together to measure the influence and degree of the four factors on the stability of supply and marketing cooperation relationship. On the basis of literature review, this paper draws the hypothesis of this paper and carries on the empirical research through questionnaire. In this paper, a total of 153 valid questionnaires were collected from vendors, and the descriptive statistical analysis, reliability analysis, validity analysis, correlation analysis, regression analysis and hypothesis test were used to analyze the sample data with the help of SPSS software. The results showed that: (1) seller dependence has a negative effect on the stability of the relationship between supply and marketing; Manufacturer dependence has a positive effect on the stability of supply and marketing relationship. (3) the special assets of vendor relationship have a positive effect on the stability of the relationship of supply and marketing cooperation; (4) the seller's perception of fairness has a positive effect on the stability of the relationship between supply and marketing; (5) the perception of vendor procedure fairness has a positive effect on the stability of the relationship between supply and marketing; (6) the perception of distribution fairness has a positive effect on the stability of the relationship between supply and marketing; 7) the perceived fairness of vendor procedure has a more significant positive effect on the stability of supply and marketing cooperation than the perception of distributive fairness. However, the hypothesis of environmental uncertainty and the influence of manufacturer relationship specific assets on the stability of supply and marketing cooperation has not passed the test, and the possible reasons are explained in this paper. Finally, according to the results of empirical analysis, the paper puts forward the corresponding suggestions, hoping to provide a certain reference for maintaining the stability of the relationship between supply and marketing.
【學(xué)位授予單位】：南京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.6

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